Question 1

The process of researching,creating,and refining a product or service and distributing that product or service to targeted customers is called ________.

Accepted Answer

A) marketing 
B) advertising 
C) public relations 
D) All of the above. 
E) None of the above. 
A) marketing 
B) advertising 
C) public relations 
D) All of the above. 
E) None of the above.

Question 2

Among the flaws in the traditional four-step model of public relations is/are that it ________.

Accepted Answer

A) implies a process where one step automatically follows another 
B) oversimplifies a very dynamic process 
C) doesn't take into account the importance of values 
D) All of the above. 
E) None of the above. 
A) implies a process where one step automatically follows another 
B) oversimplifies a very dynamic process 
C) doesn't take into account the importance of values 
D) All of the above. 
E) None of the above.

Question 3

The Got 2B Safe! program ________.

Accepted Answer

A) coincided with the launch of a new line of child-abduction prevention products 
B) was closely aligned with Honeywell International's mission statement 
C) featured a famous Hollywood actor as its leading spokesperson 
D) A and B 
E) B and C 
A) coincided with the launch of a new line of child-abduction prevention products 
B) was closely aligned with Honeywell International's mission statement 
C) featured a famous Hollywood actor as its leading spokesperson 
D) A and B 
E) B and C

Question 4

Honeywell International's decision to create a child-abduction prevention program _____.

Accepted Answer

A) was out of a desire to focus on issues related to the company's heritage. 
B) was linked to the company's child-abduction prevention products. 
C) focused on teachers as an audience that could reach children. 
D) A and B 
E) A and C 
A) was out of a desire to focus on issues related to the company's heritage. 
B) was linked to the company's child-abduction prevention products. 
C) focused on teachers as an audience that could reach children. 
D) A and B 
E) A and C

Question 5

Decision-making based on the experience of trial and error is known as a ________ approach.

Accepted Answer

A) theoretical 
B) heuristic 
C) experiential 
D) cognitive 
E) foolhardy 
A) theoretical 
B) heuristic 
C) experiential 
D) cognitive 
E) foolhardy

Question 6

The traditional four-step model of public relations focuses upon a strict adherence to values.

Accepted Answer

A) True 
 B)False

Question 7

Public relations ________.

Accepted Answer

A) is a form of propaganda 
B) is also known as "free advertising" 
C) involves two-way communication 
D) All of the above. 
E) None of the above. 
A) is a form of propaganda 
B) is also known as "free advertising" 
C) involves two-way communication 
D) All of the above. 
E) None of the above.

Question 8

Which of the following describes the Contingency Theory of Accommodation?

Accepted Answer

A) The practice of public relations exists somewhere between accommodation and advocacy. 
B) Individual practitioner roles vary from being technical to managerial. 
C) Accommodation is the ideal role of the practitioner. 
D) The focus is on the social legitimacy of organizations. 
E) Public relations practices should reflect prevailing public opinion. 
A) The practice of public relations exists somewhere between accommodation and advocacy. 
B) Individual practitioner roles vary from being technical to managerial. 
C) Accommodation is the ideal role of the practitioner. 
D) The focus is on the social legitimacy of organizations. 
E) Public relations practices should reflect prevailing public opinion.

Question 9

________ is one of the four steps in the public relations process.

Accepted Answer

A) Publicity 
B) Planning 
C) Promotion 
D) Programming 
E) Propaganda 
A) Publicity 
B) Planning 
C) Promotion 
D) Programming 
E) Propaganda

Question 10

What are the four steps in the traditional four-step model of public relations?

Accepted Answer

Research,p

Question 11

Why are values important to an organization?

Accepted Answer

Values help establish the boundaries wit

Question 12

Is there any merit to AIG's claim that some of the apparently lavish activities in which it had been
engaged were "standard industry practice"?

Accepted Answer

It is difficult to cling to "usual busin

Question 13

What are the four qualities that distinguish a profession from a trade?

Accepted Answer

The need for a certain level of educatio

Question 14

What is the reflective paradigm,and how does it differ from other models of public relations?

Accepted Answer

The reflective paradigm,which emerged fr

Question 15

How do heuristic and theoretical problem solving differ?

Accepted Answer

Heuristic problem solving is based on th

Question 16

The process of building corporate and product identities is known as ________.

Accepted Answer

A) relationship management 
B) marketing 
C) branding 
D) identification 
E) public relations 
A) relationship management 
B) marketing 
C) branding 
D) identification 
E) public relations

Question 17

What are the arguments for and against the licensing of public relations practitioners?

Accepted Answer

Arguments in favor of licensing: Licensi

Question 18

Which of the following is/are essential to any comprehensive definition of public relations?

Accepted Answer

A) Public relations is a management function. 
B) Public relations is a planned activity. 
C) Public relations is socially responsible. 
D) B and C 
E) All of the above. 
A) Public relations is a management function. 
B) Public relations is a planned activity. 
C) Public relations is socially responsible. 
D) B and C 
E) All of the above.

Question 19

After receiving government bailout funds,AIG ________.

Accepted Answer

A) demonstrated prudence in its management practices 
B) angered taxpayers with what appear to be lavish expenditures 
C) gave big bonuses to many of the same people who created the financial crisis 
D) A and B. 
E) B and C. 
A) demonstrated prudence in its management practices 
B) angered taxpayers with what appear to be lavish expenditures 
C) gave big bonuses to many of the same people who created the financial crisis 
D) A and B. 
E) B and C.

Question 20

Organizations such as PRSA and IABC have sought to promote professionalism in public relations by ________.

Accepted Answer

A) supporting government licensing of public relations 
B) establishing voluntary accreditation programs 
C) demanding an increase in practitioner minimum salaries 
D) requiring minimum competency tests for new practitioners 
E) filing lawsuits against unethical practitioners 
A) supporting government licensing of public relations 
B) establishing voluntary accreditation programs 
C) demanding an increase in practitioner minimum salaries 
D) requiring minimum competency tests for new practitioners 
E) filing lawsuits against unethical practitioners

The process of researching,creating,and refining a product or service and distributing that product or service to targeted customers is called ________.

Among the flaws in the traditional four-step model of public relations is/are that it ________.

The Got 2B Safe! program ________.

Honeywell International's decision to create a child-abduction prevention program _____.

Decision-making based on the experience of trial and error is known as a ________ approach.

The traditional four-step model of public relations focuses upon a strict adherence to values.

Public relations ________.

Which of the following describes the Contingency Theory of Accommodation?

________ is one of the four steps in the public relations process.

What are the four steps in the traditional four-step model of public relations?

Why are values important to an organization?

Is there any merit to AIG's claim that some of the apparently lavish activities in which it had been engaged were "standard industry practice"?

What are the four qualities that distinguish a profession from a trade?

What is the reflective paradigm,and how does it differ from other models of public relations?

How do heuristic and theoretical problem solving differ?

The process of building corporate and product identities is known as ________.

What are the arguments for and against the licensing of public relations practitioners?

Which of the following is/are essential to any comprehensive definition of public relations?

After receiving government bailout funds,AIG ________.

Organizations such as PRSA and IABC have sought to promote professionalism in public relations by ________.

Jobs in Public Relations

A Brief History of Public Relations

The Publics in Public Relations

Communication Theory and Public Opinion

Ethics and Social Responsibility in Public Relations

Research and Evaluation

Planning: the Strategies of Public Relations

Communication: the Tactics of Public Relations

Multimedia Message Development

Cyber-Relations in the Digital Age

Crisis Communications

Public Relations and Marketing

Cross-Cultural Communication

Public Relations and the Law

Your Future in Public Relations

Filters

Exam 1: What Is Public Relations

The process of researching,creating,and refining a product or service and distributing that product or service to targeted customers is called ________.

Among the flaws in the traditional four-step model of public relations is/are that it ________.

The Got 2B Safe! program ________.

Honeywell International's decision to create a child-abduction prevention program _____.

Decision-making based on the experience of trial and error is known as a ________ approach.

The traditional four-step model of public relations focuses upon a strict adherence to values.

Public relations ________.

Which of the following describes the Contingency Theory of Accommodation?

________ is one of the four steps in the public relations process.

What are the four steps in the traditional four-step model of public relations?

Why are values important to an organization?

Is there any merit to AIG's claim that some of the apparently lavish activities in which it had been engaged were "standard industry practice"?

What are the four qualities that distinguish a profession from a trade?

What is the reflective paradigm,and how does it differ from other models of public relations?

How do heuristic and theoretical problem solving differ?

The process of building corporate and product identities is known as ________.

What are the arguments for and against the licensing of public relations practitioners?

Which of the following is/are essential to any comprehensive definition of public relations?

After receiving government bailout funds,AIG ________.

Organizations such as PRSA and IABC have sought to promote professionalism in public relations by ________.

Jobs in Public Relations

A Brief History of Public Relations

The Publics in Public Relations

Communication Theory and Public Opinion

Ethics and Social Responsibility in Public Relations

Research and Evaluation

Planning: the Strategies of Public Relations

Communication: the Tactics of Public Relations

Multimedia Message Development

Cyber-Relations in the Digital Age

Crisis Communications

Public Relations and Marketing

Cross-Cultural Communication

Public Relations and the Law

Your Future in Public Relations

Filters