Exam 3: A Brief History of Public Relations

Major trends facing public relations at the end of the 20th century include ________.

Newspaper publishers were among the first to embrace the development of public relations.

Early publicity shops met with limited success because ________.

The most important event in the development of modern U.S.public relations is ________.

What are some of the challenges facing the practice of public relations at the start of the 21st century?

The origins of public relations can be traced back to 1800 B.C.in what is now known as Iraq.

As a result of the downsizing of organization in the late 20th century,________.

________ headed the Office of War Information during World War II.

What is the most important event in the development of public relations in the United States?

Ivy Ledbetter Lee fell into disfavor because of his association with ________.

Why is Edward L.Bernays most often credited as being the "father" of modern public relations? In his 1923 book Crystallizing Public Opinion,Bernays coined the phrase public relations counsel and became the first to articulate the two-way communications concept of public relations.That same year,he taught the first public relations course at New York University.Perhaps most critical -

The "Railroad-Truckers Brawl" of the 1950s is significant because it led to ________.

Edward L.Bernays' critics claimed that he ________.

The attempt to have a viewpoint accepted at the exclusion of all others is ________.

Which of the following is not mentioned as one of the five social trends that led to the development of modern public relations?

Theodore Roosevelt is remembered for ________.

"Torches of Freedom" refers to ________.

What were some of the earliest uses of public relations techniques?