Question 1

According to Abraham Maslow,a person's need for love and acceptance is greater than any other
need.

Accepted Answer

A) True 
 B)False

Question 2

Can and should public relations practitioners try to influence public opinion? Are there limits to our
ability to persuade? When does persuasion become manipulation?

Accepted Answer

There are times when it is appropriate t

Question 3

This theory of mass communication is based on the belief that mass media are so powerful that people can be influenced to do almost anything by a well-crafted message.

Accepted Answer

A) N-Step Theory 
B) Magic Bullet Theory 
C) Agenda Setting Hypothesis 
D) Uses and Gratifications Theory 
E) Diffusion Theory 
A) N-Step Theory 
B) Magic Bullet Theory 
C) Agenda Setting Hypothesis 
D) Uses and Gratifications Theory 
E) Diffusion Theory

Question 4

The main reason President Harry Truman did not realize that the Japanese government was interested in negotiating a peace settlement just before the atomic bomb was dropped on Hiroshima is ________.

Accepted Answer

A) the Japanese did not respond to the Potsdam Declaration 
B) the Japanese sent him a message he couldn't understand 
C) government bureaucrats in Washington misplaced the message 
D) the Japanese Prime Minister was opposed to peace 
E) it was the weekend 
A) the Japanese did not respond to the Potsdam Declaration 
B) the Japanese sent him a message he couldn't understand 
C) government bureaucrats in Washington misplaced the message 
D) the Japanese Prime Minister was opposed to peace 
E) it was the weekend

Question 5

According to Abraham Maslow,our ________ needs are met when we achieve a goal for no other purpose than the glory of the achievement.

Accepted Answer

A) acceptance 
B) self-esteem 
C) self-actualization 
D) safety 
E) physiological 
A) acceptance 
B) self-esteem 
C) self-actualization 
D) safety 
E) physiological

Question 6

Describe the process of communication as well as some of the factors that can cause communication
to break down.

Accepted Answer

Communication occurs in an environment w

Question 7

________ is what happens when a public debate leads to a consensus.

Accepted Answer

A) A social value 
B) A social action 
C) An already present mass sentiment 
D) An issue 
E) Public opinion 
A) A social value 
B) A social action 
C) An already present mass sentiment 
D) An issue 
E) Public opinion

Question 8

This element of the communication model is where the communication originates.

Accepted Answer

A) message 
B) source 
C) noise 
D) receiver 
E) channel 
A) message 
B) source 
C) noise 
D) receiver 
E) channel

Question 9

This element of the communication model can take physical and intangible forms,both of which can inhibit communication from occurring.

Accepted Answer

A) message 
B) source 
C) noise 
D) receiver 
E) channel 
A) message 
B) source 
C) noise 
D) receiver 
E) channel

Question 10

According to Aristotle,an appeal based on the speaker's character is known as ________.

Accepted Answer

A) pathos 
B) logos 
C) ethos 
D) eggos 
E) legos 
A) pathos 
B) logos 
C) ethos 
D) eggos 
E) legos

Question 11

This theory of mass communication is based on the belief that the power of the media is to provide information to people who,in turn,influence the actions of others.

Accepted Answer

A) N-Step Theory 
B) Magic Bullet Theory 
C) Agenda Setting Hypothesis 
D) Uses and Gratifications Theory 
E) Diffusion Theory 
A) N-Step Theory 
B) Magic Bullet Theory 
C) Agenda Setting Hypothesis 
D) Uses and Gratifications Theory 
E) Diffusion Theory

Question 12

From lowest (most basic)to highest,what is the order of needs identified in Maslow's Hierarchy of
needs?

Accepted Answer

Physiological,safety

Question 13

This theory of mass communication says people are influenced by opinion leaders who may change from issue to issue.

Accepted Answer

A) N-Step Theory 
B) Magic Bullet Theory 
C) Agenda Setting Hypothesis 
D) Uses and Gratifications Theory 
E) Diffusion Theory 
A) N-Step Theory 
B) Magic Bullet Theory 
C) Agenda Setting Hypothesis 
D) Uses and Gratifications Theory 
E) Diffusion Theory

Question 14

The N-Step Theory of Mass Communication is based on the belief that the power of the media is to
provide information to people who,in turn,influence the actions of others.

Accepted Answer

A) True 
 B)False

Question 15

Aristotle felt that an appeal based on the speaker's character was the most powerful form of
persuasion.

Accepted Answer

A) True 
 B)False

Question 16

When it comes to public opinion,you should trust your "hunches" and "gut reactions."

Accepted Answer

A) True 
 B)False

According to Abraham Maslow,a person's need for love and acceptance is greater than any other need.

Can and should public relations practitioners try to influence public opinion? Are there limits to our ability to persuade? When does persuasion become manipulation?

This theory of mass communication is based on the belief that mass media are so powerful that people can be influenced to do almost anything by a well-crafted message.

The main reason President Harry Truman did not realize that the Japanese government was interested in negotiating a peace settlement just before the atomic bomb was dropped on Hiroshima is ________.

According to Abraham Maslow,our ________ needs are met when we achieve a goal for no other purpose than the glory of the achievement.

Describe the process of communication as well as some of the factors that can cause communication to break down.

________ is what happens when a public debate leads to a consensus.

This element of the communication model is where the communication originates.

This element of the communication model can take physical and intangible forms,both of which can inhibit communication from occurring.

According to Aristotle,an appeal based on the speaker's character is known as ________.

This theory of mass communication is based on the belief that the power of the media is to provide information to people who,in turn,influence the actions of others.

From lowest (most basic)to highest,what is the order of needs identified in Maslow's Hierarchy of needs?

This theory of mass communication says people are influenced by opinion leaders who may change from issue to issue.

The N-Step Theory of Mass Communication is based on the belief that the power of the media is to provide information to people who,in turn,influence the actions of others.

Aristotle felt that an appeal based on the speaker's character was the most powerful form of persuasion.

When it comes to public opinion,you should trust your "hunches" and "gut reactions."

What Is Public Relations

Jobs in Public Relations

A Brief History of Public Relations

The Publics in Public Relations

Ethics and Social Responsibility in Public Relations

Research and Evaluation

Planning: the Strategies of Public Relations

Communication: the Tactics of Public Relations

Multimedia Message Development

Cyber-Relations in the Digital Age

Crisis Communications

Public Relations and Marketing

Cross-Cultural Communication

Public Relations and the Law

Your Future in Public Relations

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Exam 5: Communication Theory and Public Opinion

According to Abraham Maslow,a person's need for love and acceptance is greater than any other need.

Can and should public relations practitioners try to influence public opinion? Are there limits to our ability to persuade? When does persuasion become manipulation?

This theory of mass communication is based on the belief that mass media are so powerful that people can be influenced to do almost anything by a well-crafted message.

The main reason President Harry Truman did not realize that the Japanese government was interested in negotiating a peace settlement just before the atomic bomb was dropped on Hiroshima is ________.

According to Abraham Maslow,our ________ needs are met when we achieve a goal for no other purpose than the glory of the achievement.

Describe the process of communication as well as some of the factors that can cause communication to break down.

________ is what happens when a public debate leads to a consensus.

This element of the communication model is where the communication originates.

This element of the communication model can take physical and intangible forms,both of which can inhibit communication from occurring.

According to Aristotle,an appeal based on the speaker's character is known as ________.

This theory of mass communication is based on the belief that the power of the media is to provide information to people who,in turn,influence the actions of others.

From lowest (most basic)to highest,what is the order of needs identified in Maslow's Hierarchy of needs?

This theory of mass communication says people are influenced by opinion leaders who may change from issue to issue.

The N-Step Theory of Mass Communication is based on the belief that the power of the media is to provide information to people who,in turn,influence the actions of others.

Aristotle felt that an appeal based on the speaker's character was the most powerful form of persuasion.

When it comes to public opinion,you should trust your "hunches" and "gut reactions."

What Is Public Relations

Jobs in Public Relations

A Brief History of Public Relations

The Publics in Public Relations

Ethics and Social Responsibility in Public Relations

Research and Evaluation

Planning: the Strategies of Public Relations

Communication: the Tactics of Public Relations

Multimedia Message Development

Cyber-Relations in the Digital Age

Crisis Communications

Public Relations and Marketing

Cross-Cultural Communication

Public Relations and the Law

Your Future in Public Relations

Filters