Question 1

A question that measures degree or intensity is called a ________ question.

Accepted Answer

A) dichotomous 
B) open-ended 
C) close-ended 
D) sampling 
E) rating-scale 
A) dichotomous 
B) open-ended 
C) close-ended 
D) sampling 
E) rating-scale

Question 2

What is a sample,and what is meant when a sample is said to be representative?

Accepted Answer

A sample is a portion of a public select

Question 3

The Brookhaven National Laboratory was careful in how it announced a scientific discovery because ________.

Accepted Answer

A) it didn't want to be accused of trying to manipulate the congressional budget process 
B) the target audience probably wouldn't understand its significance 
C) it was concerned about a loss of federal funding 
D) A and B 
E) A and C 
A) it didn't want to be accused of trying to manipulate the congressional budget process 
B) the target audience probably wouldn't understand its significance 
C) it was concerned about a loss of federal funding 
D) A and B 
E) A and C

Question 4

Research that focuses upon measuring the effectiveness of a public relations plan is ________.

Accepted Answer

A) problem-opportunity research 
B) quantitative research 
C) client research 
D) evaluation research 
E) stakeholder research 
A) problem-opportunity research 
B) quantitative research 
C) client research 
D) evaluation research 
E) stakeholder research

Question 5

Audi's depiction of an environmentally conscious "Green Police" in its Super Bowl ad was controversial because ________.

Accepted Answer

A) some people felt it mocked the environmental movement 
B) some people felt it made light of their concerns about environmental activism 
C) the Green Police name was associated with the Order Police of Nazi Germany 
D) None of the above. 
E) All of the above. 
A) some people felt it mocked the environmental movement 
B) some people felt it made light of their concerns about environmental activism 
C) the Green Police name was associated with the Order Police of Nazi Germany 
D) None of the above. 
E) All of the above.

Question 6

A communication audit ________.

Accepted Answer

A) is a cost-benefit analysis of communication 
B) uses survey research to determine audience attitudes 
C) uses personal interviews to determine the attitudes and needs of a target public 
D) determines whether communications are consistent with stated goals and values 
E) none of the above 
A) is a cost-benefit analysis of communication 
B) uses survey research to determine audience attitudes 
C) uses personal interviews to determine the attitudes and needs of a target public 
D) determines whether communications are consistent with stated goals and values 
E) none of the above

Question 7

Which of the following has/have been identified as among the key components for evaluating relationships?

Accepted Answer

A) communal relationship 
B) trust 
C) Q rating 
D) A and B 
E) All of the above 
A) communal relationship 
B) trust 
C) Q rating 
D) A and B 
E) All of the above

Question 8

Which of the following questions should one ask in developing a research strategy?

Accepted Answer

A) Is research worth the expense involved? 
B) How will I gather needed information? 
C) What do I want to know? 
D) B and C 
E) None of the above 
A) Is research worth the expense involved? 
B) How will I gather needed information? 
C) What do I want to know? 
D) B and C 
E) None of the above

Question 9

Weighted media cost (WMC)gives practitioners a monetary value of publicity.

Accepted Answer

A) True 
 B)False

Question 10

What are the steps practitioners should take when conducting a focus group?

Accepted Answer

Steps taken when conducting a focus grou

Question 11

When everyone in a sampling frame is included in the sample,the sampling technique is known as ________.

Accepted Answer

A) simple random sampling 
B) systematic sampling 
C) cluster sampling 
D) cross-tabulation sampling 
E) a census 
A) simple random sampling 
B) systematic sampling 
C) cluster sampling 
D) cross-tabulation sampling 
E) a census

Question 12

When conducting a focus group,you should not ask participants ________.

Accepted Answer

A) to give you their attitudes on a subject 
B) to tell you about their problems 
C) for a solution to a problem 
D) to tell you what they see as their needs 
E) how they might act in a certain situation 
A) to give you their attitudes on a subject 
B) to tell you about their problems 
C) for a solution to a problem 
D) to tell you what they see as their needs 
E) how they might act in a certain situation

Question 13

If you administered a survey and conducted an analysis of how many black women over the age of 40 look favorably upon the president,you would be conducting ________.

Accepted Answer

A) a univariate analysis 
B) a bivariate analysis 
C) a multivariate analysis 
D) the Gallup Poll 
E) a focus group 
A) a univariate analysis 
B) a bivariate analysis 
C) a multivariate analysis 
D) the Gallup Poll 
E) a focus group

Question 14

When administering a survey,you should ________.

Accepted Answer

A) pretest the questions 
B) develop a good sample and survey instrument 
C) ask yourself if you can afford its cost 
D) A and B 
E) All of the above 
A) pretest the questions 
B) develop a good sample and survey instrument 
C) ask yourself if you can afford its cost 
D) A and B 
E) All of the above

Question 15

Public relations practitioners commonly employ which five research methods?

Accepted Answer

Secondary (library)research,fe

Question 16

Which of the fallowing statements about Audi's "Green Police" Super Bowl ad is/are false.

Accepted Answer

A) The ad agency and carmaker were unaware of the historical significant of the Green Police. 
B) No attempt was made to gauge the opinions of the Jewish community. 
C) one of the values states in the ad agency's mission statement was to avoid controversy. 
D) A and C 
E) All of the above. 
A) The ad agency and carmaker were unaware of the historical significant of the Green Police. 
B) No attempt was made to gauge the opinions of the Jewish community. 
C) one of the values states in the ad agency's mission statement was to avoid controversy. 
D) A and C 
E) All of the above.

A question that measures degree or intensity is called a ________ question.

What is a sample,and what is meant when a sample is said to be representative?

The Brookhaven National Laboratory was careful in how it announced a scientific discovery because ________.

Research that focuses upon measuring the effectiveness of a public relations plan is ________.

Audi's depiction of an environmentally conscious "Green Police" in its Super Bowl ad was controversial because ________.

A communication audit ________.

Which of the following has/have been identified as among the key components for evaluating relationships?

Which of the following questions should one ask in developing a research strategy?

Weighted media cost (WMC)gives practitioners a monetary value of publicity.

What are the steps practitioners should take when conducting a focus group?

When everyone in a sampling frame is included in the sample,the sampling technique is known as ________.

When conducting a focus group,you should not ask participants ________.

If you administered a survey and conducted an analysis of how many black women over the age of 40 look favorably upon the president,you would be conducting ________.

When administering a survey,you should ________.

Public relations practitioners commonly employ which five research methods?

Which of the fallowing statements about Audi's "Green Police" Super Bowl ad is/are false.

What Is Public Relations

Jobs in Public Relations

A Brief History of Public Relations

The Publics in Public Relations

Communication Theory and Public Opinion

Ethics and Social Responsibility in Public Relations

Planning: the Strategies of Public Relations

Communication: the Tactics of Public Relations

Multimedia Message Development

Cyber-Relations in the Digital Age

Crisis Communications

Public Relations and Marketing

Cross-Cultural Communication

Public Relations and the Law

Your Future in Public Relations

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Exam 7: Research and Evaluation

A question that measures degree or intensity is called a ________ question.

What is a sample,and what is meant when a sample is said to be representative?

The Brookhaven National Laboratory was careful in how it announced a scientific discovery because ________.

Research that focuses upon measuring the effectiveness of a public relations plan is ________.

Audi's depiction of an environmentally conscious "Green Police" in its Super Bowl ad was controversial because ________.

A communication audit ________.

Which of the following has/have been identified as among the key components for evaluating relationships?

Which of the following questions should one ask in developing a research strategy?

Weighted media cost (WMC)gives practitioners a monetary value of publicity.

What are the steps practitioners should take when conducting a focus group?

When everyone in a sampling frame is included in the sample,the sampling technique is known as ________.

When conducting a focus group,you should not ask participants ________.

If you administered a survey and conducted an analysis of how many black women over the age of 40 look favorably upon the president,you would be conducting ________.

When administering a survey,you should ________.

Public relations practitioners commonly employ which five research methods?

Which of the fallowing statements about Audi's "Green Police" Super Bowl ad is/are false.

What Is Public Relations

Jobs in Public Relations

A Brief History of Public Relations

The Publics in Public Relations

Communication Theory and Public Opinion

Ethics and Social Responsibility in Public Relations

Planning: the Strategies of Public Relations

Communication: the Tactics of Public Relations

Multimedia Message Development

Cyber-Relations in the Digital Age

Crisis Communications

Public Relations and Marketing

Cross-Cultural Communication

Public Relations and the Law

Your Future in Public Relations

Filters