Question 1

The acronym PAC stands for________.

Accepted Answer

A) public access committee 
B) political action committee 
C) political access committee 
D) political assistance committee 
E) positive attitude committee 
A) public access committee 
B) political action committee 
C) political access committee 
D) political assistance committee 
E) positive attitude committee

Question 2

Journalists tend to throw most news releases away because ________.

Accepted Answer

A) the releases often don't have a local angle 
B) the releases often are too promotional 
C) the releases often use inverted-pyramid organization 
D) A and B 
E) All of the above 
A) the releases often don't have a local angle 
B) the releases often are too promotional 
C) the releases often use inverted-pyramid organization 
D) A and B 
E) All of the above

Question 3

What are the benefits and risks of conducting a news conference?

Accepted Answer

This tactic should be used sparingly,onl

Question 4

The Securities and Exchange Commission requires public corporations to report to their shareholders through ________.

Accepted Answer

A) video news releases 
B) annual reports 
C) letters 
D) All of the above 
E) None of the above 
A) video news releases 
B) annual reports 
C) letters 
D) All of the above 
E) None of the above

Question 5

A pitch is directed toward ________.

Accepted Answer

A) government regulators 
B) investors 
C) customers 
D) journalists 
E) voters 
A) government regulators 
B) investors 
C) customers 
D) journalists 
E) voters

Question 6

Why are news releases considered among the most misused documents in public relations?

Accepted Answer

They often have no appeal to t

Question 7

What is a third-party endorsement?

Accepted Answer

Third-party endorsement is the

Question 8

Intranets ________.

Accepted Answer

A) are used in media relations 
B) are used in employee relations 
C) are the same as extranets 
D) All of the above 
E) None of the above 
A) are used in media relations 
B) are used in employee relations 
C) are the same as extranets 
D) All of the above 
E) None of the above

Question 9

What is difference between controlled and uncontrolled media?

Accepted Answer

The difference lies in who has ultimate

Question 10

In public relations,the purpose of a lobby is ________.

Accepted Answer

A) to provide guests a place to wait for their meetings 
B) to donate money to political candidates 
C) to promote international cooperation 
D) to influence legislation through education and persuasion 
E) to greet visitors as they enter the building 
A) to provide guests a place to wait for their meetings 
B) to donate money to political candidates 
C) to promote international cooperation 
D) to influence legislation through education and persuasion 
E) to greet visitors as they enter the building

Question 11

The difference between a media advisory and a news release is ________.

Accepted Answer

A) a media advisory is generally longer than a news release 
B) news releases are factual and media advisories are not 
C) media advisories are generally used for fast-breaking news stories 
D) news releases can be openly promotional;media advisories usually can't 
E) There is no difference.These are two names for the same document. 
A) a media advisory is generally longer than a news release 
B) news releases are factual and media advisories are not 
C) media advisories are generally used for fast-breaking news stories 
D) news releases can be openly promotional;media advisories usually can't 
E) There is no difference.These are two names for the same document.

Question 12

In an effort to generate publicity,a minor league baseball team in Eugene,Oregon,________.

Accepted Answer

A) held a "manager-for-the-day" contest 
B) distributed a phony news release as an April Fool's joke 
C) had a ballplayer live on a billboard for a week 
D) held a social media event 
E) gave away free balloons for the kids 
A) held a "manager-for-the-day" contest 
B) distributed a phony news release as an April Fool's joke 
C) had a ballplayer live on a billboard for a week 
D) held a social media event 
E) gave away free balloons for the kids

Question 13

Special events are ________.

Accepted Answer

A) planned 
B) short-term 
C) unplanned 
D) A and B 
E) B and C 
A) planned 
B) short-term 
C) unplanned 
D) A and B 
E) B and C

Question 14

Messages and channels can both be considered tactics.

Accepted Answer

A) True 
 B)False

Question 15

What is the difference between an intranet and an extranet?

Accepted Answer

Both are controlled-access computer netw

Question 16

To generate publicity about the Yahoo! Personals online dating service,a Hollywood screenwriter ________.

Accepted Answer

A) conducted online chats about her love life 
B) wrote the script for the movie "You've Got Mail" 
C) lived and dated for three days under a Los Angles billboard 
D) allowed a webcam to follow her around for a week 
E) took out classified ads in more than 100 newspapers 
A) conducted online chats about her love life 
B) wrote the script for the movie "You've Got Mail" 
C) lived and dated for three days under a Los Angles billboard 
D) allowed a webcam to follow her around for a week 
E) took out classified ads in more than 100 newspapers

Question 17

A person who represents the interests of someone else in an attempt to influence the actions of government is called ________.

Accepted Answer

A) a lobbyist 
B) a political operative 
C) a special interest 
D) a flack 
E) a front 
A) a lobbyist 
B) a political operative 
C) a special interest 
D) a flack 
E) a front

Question 18

When executing a public relations tactic,________ is/are among the key factors to be considered.

Accepted Answer

A) quality control 
B) deadlines 
C) communication within the team 
D) All of the above 
E) None of the above 
A) quality control 
B) deadlines 
C) communication within the team 
D) All of the above 
E) None of the above

Question 19

Media kits can include ________.

Accepted Answer

A) news releases 
B) fact sheets 
C) backgrounders 
D) B and C 
E) All of the above 
A) news releases 
B) fact sheets 
C) backgrounders 
D) B and C 
E) All of the above

Question 20

PACs ________.

Accepted Answer

A) give money to political candidates 
B) are prohibited by the United States Code 
C) are the same things as lobbies 
D) have little impact on the political process at the federal level 
E) are focus groups that test the worthiness of potential survey questions 
A) give money to political candidates 
B) are prohibited by the United States Code 
C) are the same things as lobbies 
D) have little impact on the political process at the federal level 
E) are focus groups that test the worthiness of potential survey questions

The acronym PAC stands for________.

Journalists tend to throw most news releases away because ________.

What are the benefits and risks of conducting a news conference?

The Securities and Exchange Commission requires public corporations to report to their shareholders through ________.

A pitch is directed toward ________.

Why are news releases considered among the most misused documents in public relations?

What is a third-party endorsement?

Intranets ________.

What is difference between controlled and uncontrolled media?

In public relations,the purpose of a lobby is ________.

The difference between a media advisory and a news release is ________.

In an effort to generate publicity,a minor league baseball team in Eugene,Oregon,________.

Special events are ________.

Messages and channels can both be considered tactics.

What is the difference between an intranet and an extranet?

To generate publicity about the Yahoo! Personals online dating service,a Hollywood screenwriter ________.

A person who represents the interests of someone else in an attempt to influence the actions of government is called ________.

When executing a public relations tactic,________ is/are among the key factors to be considered.

Media kits can include ________.

PACs ________.

What Is Public Relations

Jobs in Public Relations

A Brief History of Public Relations

The Publics in Public Relations

Communication Theory and Public Opinion

Ethics and Social Responsibility in Public Relations

Research and Evaluation

Planning: the Strategies of Public Relations

Multimedia Message Development

Cyber-Relations in the Digital Age

Crisis Communications

Public Relations and Marketing

Cross-Cultural Communication

Public Relations and the Law

Your Future in Public Relations

Filters

Exam 9: Communication: the Tactics of Public Relations

The acronym PAC stands for________.

Journalists tend to throw most news releases away because ________.

What are the benefits and risks of conducting a news conference?

The Securities and Exchange Commission requires public corporations to report to their shareholders through ________.

A pitch is directed toward ________.

Why are news releases considered among the most misused documents in public relations?

What is a third-party endorsement?

Intranets ________.

What is difference between controlled and uncontrolled media?

In public relations,the purpose of a lobby is ________.

The difference between a media advisory and a news release is ________.

In an effort to generate publicity,a minor league baseball team in Eugene,Oregon,________.

Special events are ________.

Messages and channels can both be considered tactics.

What is the difference between an intranet and an extranet?

To generate publicity about the Yahoo! Personals online dating service,a Hollywood screenwriter ________.

A person who represents the interests of someone else in an attempt to influence the actions of government is called ________.

When executing a public relations tactic,________ is/are among the key factors to be considered.

Media kits can include ________.

PACs ________.

What Is Public Relations

Jobs in Public Relations

A Brief History of Public Relations

The Publics in Public Relations

Communication Theory and Public Opinion

Ethics and Social Responsibility in Public Relations

Research and Evaluation

Planning: the Strategies of Public Relations

Multimedia Message Development

Cyber-Relations in the Digital Age

Crisis Communications

Public Relations and Marketing

Cross-Cultural Communication

Public Relations and the Law

Your Future in Public Relations

Filters