Question 1

The goal-oriented,objective,comprehensive,systematic mental exploration of a subject is known as ________.

Accepted Answer

A) symmetry 
B) coorientation 
C) due diligence 
D) evaluation 
E) critical thinking 
A) symmetry 
B) coorientation 
C) due diligence 
D) evaluation 
E) critical thinking

Question 2

Dove doesn't try to sell its products on the Campaign for Real Beauty website.Is it a mistake?

Accepted Answer

To the contrary,it is a smart move.By re

Question 3

Writing something for use in broadcast media is different from writing something for print media because ________.

Accepted Answer

A) broadcasters want snappy copy 
B) broadcasters reach a bigger audience 
C) the broadcast audience is more attentive 
D) it is more expensive 
E) the broadcast audience usually gets only one chance to understand the message 
A) broadcasters want snappy copy 
B) broadcasters reach a bigger audience 
C) the broadcast audience is more attentive 
D) it is more expensive 
E) the broadcast audience usually gets only one chance to understand the message

Question 4

Who is in charge of the approval stage of the writing process?

Accepted Answer

That varies from organization

Question 5

The I in IDEA stands for _____.

Accepted Answer

A) innovation 
B) idea generation 
C) issues 
D) imagination 
E) imagery 
A) innovation 
B) idea generation 
C) issues 
D) imagination 
E) imagery

Question 6

The most common organization scheme for neutral messages is _____.

Accepted Answer

A) the "say-it-then-do-it" approach 
B) the inverted pyramid 
C) the message box 
D) Monroe's Motivated Sequence 
E) straight-forward approach 
A) the "say-it-then-do-it" approach 
B) the inverted pyramid 
C) the message box 
D) Monroe's Motivated Sequence 
E) straight-forward approach

Question 7

Macroediting ________.

Accepted Answer

A) is a sentence-by-sentence double-check of accuracy,spelling,and grammar 
B) challenges the meaning,organization,and format of a document 
C) is the final step in the writing process 
D) A and C 
E) B and C 
A) is a sentence-by-sentence double-check of accuracy,spelling,and grammar 
B) challenges the meaning,organization,and format of a document 
C) is the final step in the writing process 
D) A and C 
E) B and C

Question 8

The D in IDEA stands for _____.

Accepted Answer

A) dissemination 
B) domination 
C) dimensions 
D) delivery 
E) dynamic 
A) dissemination 
B) domination 
C) dimensions 
D) delivery 
E) dynamic

Question 9

What does the critical-thinking acronym COGS stand for?

Accepted Answer

The acronym COGS sta

Question 10

Good news is best presented in the _____ of a message.

Accepted Answer

A) beginning 
B) middle 
C) end 
D) It doesn't make any difference.Good news is good news. 
E) This is a trick question: There is no best way to deliver good news 
A) beginning 
B) middle 
C) end 
D) It doesn't make any difference.Good news is good news. 
E) This is a trick question: There is no best way to deliver good news

Question 11

When making a presentation,you should ________.

Accepted Answer

A) start with a good joke 
B) maintain good eye contact wit the audience 
C) convey information the listeners will find useful 
D) A and C 
E) B and C 
A) start with a good joke 
B) maintain good eye contact wit the audience 
C) convey information the listeners will find useful 
D) A and C 
E) B and C

Question 12

At which stage of the writing process must one overcome what is known as "the euphoria of creation"?

Accepted Answer

A) research 
B) revision 
C) credibility 
D) evaluation 
E) organization 
A) research 
B) revision 
C) credibility 
D) evaluation 
E) organization

Question 13

The first step in the creative thinking process is to _____

Accepted Answer

A) reflect 
B) incubate 
C) gather 
D) percolate 
E) await "Eureka!" 
A) reflect 
B) incubate 
C) gather 
D) percolate 
E) await "Eureka!"

Question 14

Even when document distribution is delegated to others,the writer should double-check to make
certain it has been successfully accomplished.

Accepted Answer

A) True 
 B)False

Question 15

What is the inverted pyramid?

Accepted Answer

The most common organizational scheme fo

Question 16

Platonic dialectic includes _____.

Accepted Answer

A) specifying the goal 
B) defining terms 
C) analyzing 
D) A and C 
E) All of the above 
A) specifying the goal 
B) defining terms 
C) analyzing 
D) A and C 
E) All of the above

Question 17

Microediting ________.

Accepted Answer

A) is a sentence-by-sentence double-check of accuracy,spelling and grammar 
B) challenges the meaning,organization,and format of a document 
C) is the final step in the writing process 
D) A and C 
E) B and C 
A) is a sentence-by-sentence double-check of accuracy,spelling and grammar 
B) challenges the meaning,organization,and format of a document 
C) is the final step in the writing process 
D) A and C 
E) B and C

The goal-oriented,objective,comprehensive,systematic mental exploration of a subject is known as ________.

Dove doesn't try to sell its products on the Campaign for Real Beauty website.Is it a mistake?

Writing something for use in broadcast media is different from writing something for print media because ________.

Who is in charge of the approval stage of the writing process?

The I in IDEA stands for _____.

The most common organization scheme for neutral messages is _____.

Macroediting ________.

The D in IDEA stands for _____.

What does the critical-thinking acronym COGS stand for?

Good news is best presented in the _____ of a message.

When making a presentation,you should ________.

At which stage of the writing process must one overcome what is known as "the euphoria of creation"?

The first step in the creative thinking process is to _____

Even when document distribution is delegated to others,the writer should double-check to make certain it has been successfully accomplished.

What is the inverted pyramid?

Platonic dialectic includes _____.

Microediting ________.

What Is Public Relations

Jobs in Public Relations

A Brief History of Public Relations

The Publics in Public Relations

Communication Theory and Public Opinion

Ethics and Social Responsibility in Public Relations

Research and Evaluation

Planning: the Strategies of Public Relations

Communication: the Tactics of Public Relations

Cyber-Relations in the Digital Age

Crisis Communications

Public Relations and Marketing

Cross-Cultural Communication

Public Relations and the Law

Your Future in Public Relations

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Exam 10: Multimedia Message Development

The goal-oriented,objective,comprehensive,systematic mental exploration of a subject is known as ________.

Dove doesn't try to sell its products on the Campaign for Real Beauty website.Is it a mistake?

Writing something for use in broadcast media is different from writing something for print media because ________.

Who is in charge of the approval stage of the writing process?

The I in IDEA stands for _____.

The most common organization scheme for neutral messages is _____.

Macroediting ________.

The D in IDEA stands for _____.

What does the critical-thinking acronym COGS stand for?

Good news is best presented in the _____ of a message.

When making a presentation,you should ________.

At which stage of the writing process must one overcome what is known as "the euphoria of creation"?

The first step in the creative thinking process is to _____

Even when document distribution is delegated to others,the writer should double-check to make certain it has been successfully accomplished.

What is the inverted pyramid?

Platonic dialectic includes _____.

Microediting ________.

What Is Public Relations

Jobs in Public Relations

A Brief History of Public Relations

The Publics in Public Relations

Communication Theory and Public Opinion

Ethics and Social Responsibility in Public Relations

Research and Evaluation

Planning: the Strategies of Public Relations

Communication: the Tactics of Public Relations

Cyber-Relations in the Digital Age

Crisis Communications

Public Relations and Marketing

Cross-Cultural Communication

Public Relations and the Law

Your Future in Public Relations

Filters