Exam 4: Exploratory Research

Explore all topics

You are the product manager for Buckstars Coffee, a nationally distributed brand. Buckstars has been declining in absolute level of sales for the last four consecutive months. You ask the marketing research department to do a study to determine why sales have declined. The most appropriate research strategy is:

(Multiple Choice)

4.8/5

(28)

Question 41

Like focus groups, nominal groups are a terrific technique for generating new ideas.

(True/False)

4.9/5

(40)

Question 42

Which of the following is one of the quickest and least costly ways to conduct exploratory research?

(Multiple Choice)

4.9/5

(35)

Question 43

In case analysis, cases that reflect extremes of behavior are bad candidates for study.

(True/False)

4.8/5

(38)

Question 44

The key feature that distinguishes focus groups from depth interviews is:

(Multiple Choice)

4.8/5

(33)

Question 45

Compare and contrast focus and nominal groups

(Essay)

4.8/5

(38)

Question 46

Focus group respondents are usually selected so that the group is relatively homogeneous.

(True/False)

4.8/5

(36)

Question 47

Benefits of focus groups include:

(Multiple Choice)

4.7/5

(37)

Question 48

Showing 41 - 48 of 48

Like focus groups, nominal groups are a terrific technique for generating new ideas.

Which of the following is one of the quickest and least costly ways to conduct exploratory research?

In case analysis, cases that reflect extremes of behavior are bad candidates for study.

The key feature that distinguishes focus groups from depth interviews is:

Compare and contrast focus and nominal groups

Focus group respondents are usually selected so that the group is relatively homogeneous.

Benefits of focus groups include:

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters