Question 1

The empirical evidence suggests which of the following does NOT affect the refusal rate?

Accepted Answer

A)  Nature of the respondent 
B)  Sponsor of the research 
C)  Nature of the subject 
D)  Circumstances surrounding the contact 
E)  All of the above affect the refusal rate. 
A)  Nature of the respondent 
B)  Sponsor of the research 
C)  Nature of the subject 
D)  Circumstances surrounding the contact 
E)  All of the above affect the refusal rate.

Question 2

Which of these contributes to the nonresponse bias in a telephone survey?

Accepted Answer

A)  1, 2 
B)  1, 2, 3 
C)  3, 4 
D)  2, 4 
E)  1, 2, 3, 4 
A)  1, 2 
B)  1, 2, 3 
C)  3, 4 
D)  2, 4 
E)  1, 2, 3, 4

Question 3

Higher response rates usually suggest fewer______________problems with______________bias.

Accepted Answer

The answer of Higher response rates usually suggest fewer______________problems with______________bias....

Question 4

______________ error arises because of a failure to include some part of the defined population in the sampling frame.

Accepted Answer

The answer of ______________ error arises because of a failure...

Question 5

Research evidence supports the contention that

Accepted Answer

A)  gender of respondents and interviewers does NOT influence the answers in a survey. 
B)  black interviewers are likely to obtain more information on consumption expenditures in a predominantly white neighborhood. 
C)  it is better to have an old interviewer interview a young respondent and vice versa so as to keep the interview from wandering off the intended topic into areas of mutual interest. 
D)  the further the social distance between the interviewer and the respondent the greater the bias. 
E)  background factors of interviewer and interviewee do NOT generally influence the information obtained. 
A)  gender of respondents and interviewers does NOT influence the answers in a survey. 
B)  black interviewers are likely to obtain more information on consumption expenditures in a predominantly white neighborhood. 
C)  it is better to have an old interviewer interview a young respondent and vice versa so as to keep the interview from wandering off the intended topic into areas of mutual interest. 
D)  the further the social distance between the interviewer and the respondent the greater the bias. 
E)  background factors of interviewer and interviewee do NOT generally influence the information obtained.

Question 6

Which of the following is NOT an example of a nonsampling error?

Accepted Answer

A)  Using a telephone directory as a sampling frame. 
B)  Choosing a quota sample by strictly adhering to the response instructions. 
C)  Using a city map purchased in a gas station as the sampling frame. 
D)  Using state car title records as a sampling frame. 
E)  All of the above are examples of non-sampling errors. 
A)  Using a telephone directory as a sampling frame. 
B)  Choosing a quota sample by strictly adhering to the response instructions. 
C)  Using a city map purchased in a gas station as the sampling frame. 
D)  Using state car title records as a sampling frame. 
E)  All of the above are examples of non-sampling errors.

Question 7

Failure to include some units, or entire sections, of the defined survey population in the actual operational sampling frame represents

Accepted Answer

A)  noncoverage error. 
B)  nonresponse error. 
C)  sampling error. 
D)  random error. 
E)  observation error. 
A)  noncoverage error. 
B)  nonresponse error. 
C)  sampling error. 
D)  random error. 
E)  observation error.

Question 8

The owner of Patty's Pizza Parlor wants to measure consumer awareness of the restaurant and uses the local telephone directory to draw a sample from which to survey the townspeople. However, some people do not have a telephone. This represents what type of problem?

Accepted Answer

A)  Sampling error 
B)  Nonresponse error 
C)  Noncoverage error 
D)  Response error 
E)  Office error 
A)  Sampling error 
B)  Nonresponse error 
C)  Noncoverage error 
D)  Response error 
E)  Office error

Question 9

An important consideration for assessing the overall quality of a data collection effort is the

Accepted Answer

A)  bias rate. 
B)  response rate. 
C)  collection rate. 
D)  eligibility rate. 
E)  interview rate. 
A)  bias rate. 
B)  response rate. 
C)  collection rate. 
D)  eligibility rate. 
E)  interview rate.

Question 10

The respondent's cooperation will NOT be encouraged by

Accepted Answer

A)  selling the respondent on the value of the research. 
B)  choosing an appropriate interviewer. 
C)  training the interviewer properly. 
D)  guaranteeing that the replies will be confidential. 
E)  asking sensitive questions. 
A)  selling the respondent on the value of the research. 
B)  choosing an appropriate interviewer. 
C)  training the interviewer properly. 
D)  guaranteeing that the replies will be confidential. 
E)  asking sensitive questions.

Question 11

An accounting firm decided to conduct a survey among its past clients. A sample of 500 clients was randomly selected to receive a mail survey. A total of 175 clients responded to the survey; 30 of the mailing addresses were not valid. The response rate on the project would be correctly calculated as

Accepted Answer

A)  85%. 
B)  65%. 
C)  37%. 
D)  35%. 
E)  17%. 
A)  85%. 
B)  65%. 
C)  37%. 
D)  35%. 
E)  17%.

Question 12

One of the challenges of a______________survey includes respondent fatigue.

Accepted Answer

The answer of One of the challenges of a______________survey includes...

Question 13

Anything the researcher can do to______________the date collection process, such as hand-address envelopes for a mail survey or use a person's name in the email salutation, will improve response rates.

Accepted Answer

The answer of Anything the researcher can do to______________the date...

Question 14

In terms of error in research investigations, the key is

Accepted Answer

A)  total error. 
B)  sampling error. 
C)  nonresponse error. 
D)  systematic error. 
E)  observation error. 
A)  total error. 
B)  sampling error. 
C)  nonresponse error. 
D)  systematic error. 
E)  observation error.

Question 15

Errors introduced into the study during data processing are

Accepted Answer

A)  Type I errors. 
B)  nonobservation errors. 
C)  sampling errors. 
D)  total errors. 
E)  office errors. 
A)  Type I errors. 
B)  nonobservation errors. 
C)  sampling errors. 
D)  total errors. 
E)  office errors.

Question 16

Noncoverage error is NOT a problem for which of the following sampling frames?

Accepted Answer

A)  Phone book 
B)  Mailing list 
C)  Map 
D)  None of the above have a potential noncoverage problem. 
E)  All of the above potentially have a noncoverage problem. 
A)  Phone book 
B)  Mailing list 
C)  Map 
D)  None of the above have a potential noncoverage problem. 
E)  All of the above potentially have a noncoverage problem.

Question 17

A researcher wishes to have an indicator of the overall quality of a data collection effort. Which indicator should the researcher review?

Accepted Answer

A)  Response rate 
B)  Contact rate 
C)  Eligibility percentage 
D)  Confidence interval 
E)  Sample size 
A)  Response rate 
B)  Contact rate 
C)  Eligibility percentage 
D)  Confidence interval 
E)  Sample size

Question 18

Which of the following statement is TRUE about nonsampling errors?

Accepted Answer

A)  They are as identifiable as sampling errors. 
B)  They decrease with sample size. 
C)  They may increase with sample size. 
D)  They are easy to estimate. 
E)  They have minimal impact on overall survey error. 
A)  They are as identifiable as sampling errors. 
B)  They decrease with sample size. 
C)  They may increase with sample size. 
D)  They are easy to estimate. 
E)  They have minimal impact on overall survey error.

Question 19

Blame for response errors can lay with the researcher, respondent or both.

Accepted Answer

A) True 
 B)False

Question 20

Sampling errors can be decreased by

Accepted Answer

A)  decreasing the number of observations. 
B)  increasing the sample size. 
C)  providing better training for interviewers. 
D)  improving the data collection method. 
E)  using a quota sample. 
A)  decreasing the number of observations. 
B)  increasing the sample size. 
C)  providing better training for interviewers. 
D)  improving the data collection method. 
E)  using a quota sample.

The empirical evidence suggests which of the following does NOT affect the refusal rate?

Which of these contributes to the nonresponse bias in a telephone survey?

Higher response rates usually suggest fewerproblems withbias.

______________ error arises because of a failure to include some part of the defined population in the sampling frame.

Research evidence supports the contention that

Which of the following is NOT an example of a nonsampling error?

Failure to include some units, or entire sections, of the defined survey population in the actual operational sampling frame represents

The owner of Patty's Pizza Parlor wants to measure consumer awareness of the restaurant and uses the local telephone directory to draw a sample from which to survey the townspeople. However, some people do not have a telephone. This represents what type of problem?

An important consideration for assessing the overall quality of a data collection effort is the

The respondent's cooperation will NOT be encouraged by

An accounting firm decided to conduct a survey among its past clients. A sample of 500 clients was randomly selected to receive a mail survey. A total of 175 clients responded to the survey; 30 of the mailing addresses were not valid. The response rate on the project would be correctly calculated as

One of the challenges of a______________survey includes respondent fatigue.

Anything the researcher can do to______________the date collection process, such as hand-address envelopes for a mail survey or use a person's name in the email salutation, will improve response rates.

In terms of error in research investigations, the key is

Errors introduced into the study during data processing are

Noncoverage error is NOT a problem for which of the following sampling frames?

A researcher wishes to have an indicator of the overall quality of a data collection effort. Which indicator should the researcher review?

Which of the following statement is TRUE about nonsampling errors?

Blame for response errors can lay with the researcher, respondent or both.

Sampling errors can be decreased by

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 15: Data Collection Enhancing Response Rates While Limiting Errors

The empirical evidence suggests which of the following does NOT affect the refusal rate?

Which of these contributes to the nonresponse bias in a telephone survey?

Higher response rates usually suggest fewer______________problems with______________bias.

______________ error arises because of a failure to include some part of the defined population in the sampling frame.

Research evidence supports the contention that

Which of the following is NOT an example of a nonsampling error?

Failure to include some units, or entire sections, of the defined survey population in the actual operational sampling frame represents

The owner of Patty's Pizza Parlor wants to measure consumer awareness of the restaurant and uses the local telephone directory to draw a sample from which to survey the townspeople. However, some people do not have a telephone. This represents what type of problem?

An important consideration for assessing the overall quality of a data collection effort is the

The respondent's cooperation will NOT be encouraged by

One of the challenges of a______________survey includes respondent fatigue.

Anything the researcher can do to______________the date collection process, such as hand-address envelopes for a mail survey or use a person's name in the email salutation, will improve response rates.

In terms of error in research investigations, the key is

Errors introduced into the study during data processing are

Noncoverage error is NOT a problem for which of the following sampling frames?

A researcher wishes to have an indicator of the overall quality of a data collection effort. Which indicator should the researcher review?

Which of the following statement is TRUE about nonsampling errors?

Blame for response errors can lay with the researcher, respondent or both.

Sampling errors can be decreased by

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Higher response rates usually suggest fewerproblems withbias.