Question 1

Which of the following is FALSE?

Accepted Answer

A)  The main sources of nonresponse bias are not-at-homes and refusals. 
B)  The type of incentive used to reduce nonresponse may create another potential bias. 
C)  Technological advancements have helped researchers overcome the not-at-home problem. 
D)  Using incentives to reduce the nonresponse rate may inflate response errors. 
E)  Not-at-homes and refusals are both sources of error in telephone surveys. 
A)  The main sources of nonresponse bias are not-at-homes and refusals. 
B)  The type of incentive used to reduce nonresponse may create another potential bias. 
C)  Technological advancements have helped researchers overcome the not-at-home problem. 
D)  Using incentives to reduce the nonresponse rate may inflate response errors. 
E)  Not-at-homes and refusals are both sources of error in telephone surveys.

Question 2

Which of the following has NOT been shown to be effective in decreasing the number of refusals?

Accepted Answer

A)  The use of incentives 
B)  Selling the respondent on the value of the research 
C)  Use of experienced interviewers 
D)  Guarantees of anonymity 
E)  All of the above have been shown to be effective. 
A)  The use of incentives 
B)  Selling the respondent on the value of the research 
C)  Use of experienced interviewers 
D)  Guarantees of anonymity 
E)  All of the above have been shown to be effective.

Question 3

Controlling the______________error, rather than any single type of error, is the key in a research project.

Accepted Answer

The answer of Controlling the______________error, rather than any single type...

Question 4

For an online survey or mail survey for which everyone in the sample frame is qualified to respond, which of the following inputs is NOT needed to calculate the response rate?

Accepted Answer

A)  Number of usable questionnaires 
B)  Number of contacts attempted 
C)  Eligibility percentage 
D)  Number of wrong addresses 
E)  All of the above are required. 
A)  Number of usable questionnaires 
B)  Number of contacts attempted 
C)  Eligibility percentage 
D)  Number of wrong addresses 
E)  All of the above are required.

Question 5

Discuss at least five (5) ways in which response rates might be improved.

Accepted Answer

There are several approaches for improvi

Question 6

The refusal problem is the main source of nonresponse bias for a(n)

Accepted Answer

A)  interview. 
B)  completely randomized experimental design. 
C)  mail survey. 
D)  field study. 
E)  panel. 
A)  interview. 
B)  completely randomized experimental design. 
C)  mail survey. 
D)  field study. 
E)  panel.

Question 7

Which of the following is FALSE?

Accepted Answer

A)  New sources of nonsampling error are being discovered all the time. 
B)  A large sample is much more likely to produce a "valid" result than a small sample is. 
C)  Total error, rather than any single type of error, is the key in a research investigation. 
D)  Sampling error can be estimated. 
E)  Nonsampling error is usually more troublesome than sampling error. 
A)  New sources of nonsampling error are being discovered all the time. 
B)  A large sample is much more likely to produce a "valid" result than a small sample is. 
C)  Total error, rather than any single type of error, is the key in a research investigation. 
D)  Sampling error can be estimated. 
E)  Nonsampling error is usually more troublesome than sampling error.

Question 8

In a mail survey, 500 questionnaires were sent out but only 200 were returned.

Accepted Answer

A)  This survey has random sampling error. 
B)  This survey has a response bias. 
C)  This survey has nonresponse error. 
D)  This survey suffers from deliberate falsification. 
E)  None of the above. 
A)  This survey has random sampling error. 
B)  This survey has a response bias. 
C)  This survey has nonresponse error. 
D)  This survey suffers from deliberate falsification. 
E)  None of the above.

Which of the following is FALSE?

Which of the following has NOT been shown to be effective in decreasing the number of refusals?

Controlling the______________error, rather than any single type of error, is the key in a research project.

For an online survey or mail survey for which everyone in the sample frame is qualified to respond, which of the following inputs is NOT needed to calculate the response rate?

Discuss at least five (5) ways in which response rates might be improved.

The refusal problem is the main source of nonresponse bias for a(n)

Which of the following is FALSE?

In a mail survey, 500 questionnaires were sent out but only 200 were returned.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 15: Data Collection Enhancing Response Rates While Limiting Errors

Which of the following is FALSE?

Which of the following has NOT been shown to be effective in decreasing the number of refusals?

Controlling the______________error, rather than any single type of error, is the key in a research project.

For an online survey or mail survey for which everyone in the sample frame is qualified to respond, which of the following inputs is NOT needed to calculate the response rate?

Discuss at least five (5) ways in which response rates might be improved.

The refusal problem is the main source of nonresponse bias for a(n)

Which of the following is FALSE?

In a mail survey, 500 questionnaires were sent out but only 200 were returned.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters