Question 1

The primary way to control for the potential bias due to interviewer's attitudes, opinions, perceptions, etc., is through

Accepted Answer

A)  matching the backgrounds of the interviewer and interviewee. 
B)  training the interviewer. 
C)  recruiting interviewers with similar socioeconomic backgrounds. 
D)  conducting the survey using a rigid set of procedures which the interviewers must follow. 
E)  requiring the interviewer to complete the questionnaire so that it can be determined if there is a pattern between the interviewer's answers and the answers he or she secures when administering the questionnaire. 
A)  matching the backgrounds of the interviewer and interviewee. 
B)  training the interviewer. 
C)  recruiting interviewers with similar socioeconomic backgrounds. 
D)  conducting the survey using a rigid set of procedures which the interviewers must follow. 
E)  requiring the interviewer to complete the questionnaire so that it can be determined if there is a pattern between the interviewer's answers and the answers he or she secures when administering the questionnaire.

Question 2

Sampling errors are the least manageable of all types of errors.

Accepted Answer

A) True 
 B)False

Question 3

Lower response rates generally suggest fewer problems with nonresponse bias.

Accepted Answer

A) True 
 B)False

Question 4

Interviewers can make errors in asking any type of question; however, it is a particular problem with which of the following?

Accepted Answer

A)  Multiple-choice questions 
B)  Dichotomous questions 
C)  Scale type of questions 
D)  Open-ended questions 
E)  Structured questions 
A)  Multiple-choice questions 
B)  Dichotomous questions 
C)  Scale type of questions 
D)  Open-ended questions 
E)  Structured questions

Question 5

A random sample of 5,000 households are selected for interviews with the following results: - 1,010 completed interviews
- 864 refusals by the respondent
- 3,126 no answer/not at home
The response rate is

Accepted Answer

A)  19%. 
B)  20%. 
C)  36%. 
D)  38%. 
E)  51%. 
A)  19%. 
B)  20%. 
C)  36%. 
D)  38%. 
E)  51%.

Question 6

The obvious approach to reducing the effect of noncoverage bias is to improve the quality of the _ .

Accepted Answer

The answer of The obvious approach to reducing the effect...

Question 7

Nonresponse error represents a failure to obtain information from some elements of the population that were selected and designated for the sample.

Accepted Answer

A) True 
 B)False

Question 8

A(n)______________is an estimate that involves a single value with no associated bounds of error.

Accepted Answer

A)  nonresponse estimate. 
B)  point estimate 
C)  response estimate. 
D)  sampling estimate. 
E)  office error. 
A)  nonresponse estimate. 
B)  point estimate 
C)  response estimate. 
D)  sampling estimate. 
E)  office error.

Question 9

Which of the following is TRUE concerning sampling errors?

Accepted Answer

A)  Sampling errors can be reduced by improving data collection methods. 
B)  The degree of sampling error can be estimated. 
C)  Sampling errors have been consistently shown to be the major contributor to total survey error. 
D)  Sampling errors are frequently the most important errors that arise in research. 
E)  It is difficult to estimate the size and effects of sampling errors. 
A)  Sampling errors can be reduced by improving data collection methods. 
B)  The degree of sampling error can be estimated. 
C)  Sampling errors have been consistently shown to be the major contributor to total survey error. 
D)  Sampling errors are frequently the most important errors that arise in research. 
E)  It is difficult to estimate the size and effects of sampling errors.

Question 10

The number provided by the calculation, "number of completed interviews" divided by the sum of "number of completed interviews" and "number of ineligibles" is called the

Accepted Answer

A)  response rate. 
B)  eligibility percentage. 
C)  completeness percentage. 
D)  refusal ratio. 
E)  nonresponse rate. 
A)  response rate. 
B)  eligibility percentage. 
C)  completeness percentage. 
D)  refusal ratio. 
E)  nonresponse rate.

Question 11

Which of the following statements concerning response errors is FALSE?

Accepted Answer

A)  Respondents who understand a question may not always provide a truthful answer to the question. 
B)  It is possible that a respondent may understand a question correctly but not actually know the answer to the question. 
C)  Providing a "don't know" response category will often create difficulties in data analysis. 
D)  Pre-testing the questionnaire with members of the relevant population is generally not effective at eliminating problems due to respondents misunderstanding questionnaire items. 
E)  All of the above statements are true. 
A)  Respondents who understand a question may not always provide a truthful answer to the question. 
B)  It is possible that a respondent may understand a question correctly but not actually know the answer to the question. 
C)  Providing a "don't know" response category will often create difficulties in data analysis. 
D)  Pre-testing the questionnaire with members of the relevant population is generally not effective at eliminating problems due to respondents misunderstanding questionnaire items. 
E)  All of the above statements are true.

Question 12

Not-at-home nonresponse bias is most affected by sample size.

Accepted Answer

A) True 
 B)False

Question 13

Noncoverage error arises because of a failure to include some part of the defined population in the sampling frame.

Accepted Answer

A) True 
 B)False

Question 14

Random nonsampling errors tend to cancel each other out.

Accepted Answer

A) True 
 B)False

Question 15

Which of these sampling frames is most likely to produce the largest noncoverage bias problem?

Accepted Answer

A)  Declared marketing majors in the College of Business 
B)  The metropolitan area telephone book 
C)  A department store's charge account customers 
D)  Heads of households in the graduate student apartment complex 
E)  Clients of an insurance office 
A)  Declared marketing majors in the College of Business 
B)  The metropolitan area telephone book 
C)  A department store's charge account customers 
D)  Heads of households in the graduate student apartment complex 
E)  Clients of an insurance office

Question 16

Student researchers collected data on name awareness of a local store. The researchers found that three-fourths of the people who refused to respond were members of the Greek system. If the Greek students who refused to participate in the survey were truly different on some key dimension from those who actually responded to the______________survey,______________error could bias the research results.

Accepted Answer

A)  observation 
B)  sampling 
C)  response 
D)  nonresponse 
E)  noncoverage 
A)  observation 
B)  sampling 
C)  response 
D)  nonresponse 
E)  noncoverage

Question 17

The error a researcher should work most to minimize is

Accepted Answer

A)  response error. 
B)  total error. 
C)  sample error. 
D)  nonresponse error. 
E)  office error. 
A)  response error. 
B)  total error. 
C)  sample error. 
D)  nonresponse error. 
E)  office error.

Question 18

An interviewer finds that a subject is not at home; to complete his sample, he substitutes the nearest available subject for the missing subject. This practice is

Accepted Answer

A)  reasonable and provides accurate results. 
B)  not recommended as it complicates the problems by increasing the proportion of at-homes in the sample. 
C)  recommended even though it increases the proportion of at-homes. 
D)  unreasonable although the results are generally accurate. 
E)  probably the best available technique for handling the not-at-home problem. 
A)  reasonable and provides accurate results. 
B)  not recommended as it complicates the problems by increasing the proportion of at-homes in the sample. 
C)  recommended even though it increases the proportion of at-homes. 
D)  unreasonable although the results are generally accurate. 
E)  probably the best available technique for handling the not-at-home problem.

Question 19

One difference between sampling and nonsampling errors is that as sample size increases, sampling errors will while nonsampling errors______________.

Accepted Answer

A)  decrease, may even increase 
B)  increase, decrease 
C)  remain the same, may even increase 
D)  increase, remain the same 
E)  decrease, remain the same 
A)  decrease, may even increase 
B)  increase, decrease 
C)  remain the same, may even increase 
D)  increase, remain the same 
E)  decrease, remain the same

Question 20

Office errors can be reduced or eliminated by exercising proper controls in data processing.

Accepted Answer

A) True 
 B)False

The primary way to control for the potential bias due to interviewer's attitudes, opinions, perceptions, etc., is through

Sampling errors are the least manageable of all types of errors.

Lower response rates generally suggest fewer problems with nonresponse bias.

Interviewers can make errors in asking any type of question; however, it is a particular problem with which of the following?

A random sample of 5,000 households are selected for interviews with the following results: - 1,010 completed interviews - 864 refusals by the respondent - 3,126 no answer/not at home The response rate is

The obvious approach to reducing the effect of noncoverage bias is to improve the quality of the _ .

Nonresponse error represents a failure to obtain information from some elements of the population that were selected and designated for the sample.

A(n)______________is an estimate that involves a single value with no associated bounds of error.

Which of the following is TRUE concerning sampling errors?

The number provided by the calculation, "number of completed interviews" divided by the sum of "number of completed interviews" and "number of ineligibles" is called the

Which of the following statements concerning response errors is FALSE?

Not-at-home nonresponse bias is most affected by sample size.

Noncoverage error arises because of a failure to include some part of the defined population in the sampling frame.

Random nonsampling errors tend to cancel each other out.

Which of these sampling frames is most likely to produce the largest noncoverage bias problem?

The error a researcher should work most to minimize is

An interviewer finds that a subject is not at home; to complete his sample, he substitutes the nearest available subject for the missing subject. This practice is

One difference between sampling and nonsampling errors is that as sample size increases, sampling errors will while nonsampling errors______________.

Office errors can be reduced or eliminated by exercising proper controls in data processing.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 15: Data Collection Enhancing Response Rates While Limiting Errors

The primary way to control for the potential bias due to interviewer's attitudes, opinions, perceptions, etc., is through

Sampling errors are the least manageable of all types of errors.

Lower response rates generally suggest fewer problems with nonresponse bias.

Interviewers can make errors in asking any type of question; however, it is a particular problem with which of the following?

A random sample of 5,000 households are selected for interviews with the following results: - 1,010 completed interviews - 864 refusals by the respondent - 3,126 no answer/not at home The response rate is

The obvious approach to reducing the effect of noncoverage bias is to improve the quality of the _ .

Nonresponse error represents a failure to obtain information from some elements of the population that were selected and designated for the sample.

A(n)______________is an estimate that involves a single value with no associated bounds of error.

Which of the following is TRUE concerning sampling errors?

The number provided by the calculation, "number of completed interviews" divided by the sum of "number of completed interviews" and "number of ineligibles" is called the

Which of the following statements concerning response errors is FALSE?

Not-at-home nonresponse bias is most affected by sample size.

Noncoverage error arises because of a failure to include some part of the defined population in the sampling frame.

Random nonsampling errors tend to cancel each other out.

Which of these sampling frames is most likely to produce the largest noncoverage bias problem?

The error a researcher should work most to minimize is

An interviewer finds that a subject is not at home; to complete his sample, he substitutes the nearest available subject for the missing subject. This practice is

One difference between sampling and nonsampling errors is that as sample size increases, sampling errors will while nonsampling errors______________.

Office errors can be reduced or eliminated by exercising proper controls in data processing.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters