Exam 12: Writing Persuasive Messages

Successful marketing and sales messages match the product's selling points to the audience's primary needs or emotional concerns.

An effective ending for a persuasive message would be:

Because promotional messages are not legally binding contracts in most states, it is usually acceptable to imply offers or promises you cannot deliver.

An advertisement stating that a new resort offers "freedom and comfort along with $20 savings per month" is using

________ messages take a customer through the purchasing process without requiring a purchase.

Which of the following would not be an effective technique for gaining audience attention in sales messages?

Describe at least five strategies for establishing credibility when preparing persuasive messages.

The purpose of the interest section of a persuasive message is to

If you can't be sure which medium will be best to convey your persuasive message to a diverse audience, you should

When you're writing a persuasive message, you can encourage a positive response by

Most persuasive messages combine

An example of faulty logic is to assume that one event caused another just because the two seem to coincide in time or place.

When it comes to persuasive messages, the direct approach

List three categories of common persuasive business messages.

Describe each of the four phases of the AIDA model for persuasive messages.

Deductive reasoning moves from specific evidence to a general conclusion.

Successful marketing and sales messages begin with

You usually do not need permission to use a person's name or photograph in a marketing or sales message.

Your success as a businessperson is connected closely to your ability to convince others to

In marketing and sales messages, the best way to handle potential objections is to