Question 1

When you respond to a question posted on a community Q&A site, your answer is nothing more than a quick fix for a short-term problem.

Accepted Answer

A) True 
 B)False  False

Question 2

Microbloggers often send messages with ________ that provide links to more information.

Accepted Answer

A) teasers 
B) suggestions 
C) backlogs 
D) innuendos 
A) teasers 
B) suggestions 
C) backlogs 
D) innuendos A

Question 3

The primary value of a wiki stems from

Accepted Answer

A) its revolutionary technology. 
B) its unwavering focus on individual experts. 
C) the collaborative efforts of its contributors. 
D) its potential to replace popular online social networks. 
A) its revolutionary technology. 
B) its unwavering focus on individual experts. 
C) the collaborative efforts of its contributors. 
D) its potential to replace popular online social networks. C

Question 4

Business communicators use a wide range of specialized and private social networks, in addition to public networks.

Accepted Answer

A) True 
 B)False

Question 5

________ ________ is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.

Accepted Answer

Brand socialization
Explanatio

Question 6

Which of the following are media curation sites?

Accepted Answer

A) Vimeo and YouTube 
B) Facebook and Google+ 
C) Pinterest and Scoop.It 
D) Digg and Reddit 
A) Vimeo and YouTube 
B) Facebook and Google+ 
C) Pinterest and Scoop.It 
D) Digg and Reddit

Question 7

A business should consider creating a blog or microblog account whenever it has ________ to share with an online audience.

Accepted Answer

A) a one-time sales opportunity 
B) an advertising campaign 
C) a continuing stream of information 
D) a press release to announce something newsworthy 
A) a one-time sales opportunity 
B) an advertising campaign 
C) a continuing stream of information 
D) a press release to announce something newsworthy

Question 8

If a customer uses the comment feature to criticize your business blog, you should

Accepted Answer

A) respond promptly, honestly, and professionally. 
B) ignore the criticism unless the critic is incorrect. 
C) take verbal potshots at the critic's integrity. 
D) let blog readers know that you won't tolerate criticism. 
A) respond promptly, honestly, and professionally. 
B) ignore the criticism unless the critic is incorrect. 
C) take verbal potshots at the critic's integrity. 
D) let blog readers know that you won't tolerate criticism.

Question 9

Social networks are a natural tool for bringing together ________, people who engage in similar work, and ________, people who share enthusiasm for a particular product or activity.

Accepted Answer

A) private networks; public networks 
B) virtual networks; brand societies 
C) communities of practice; communities of interest 
D) special interest groups ; word-of-mouth conclaves 
A) private networks; public networks 
B) virtual networks; brand societies 
C) communities of practice; communities of interest 
D) special interest groups ; word-of-mouth conclaves

Question 10

Briefly explain the differences among user-generated content sites and community Q&A sites.

Accepted Answer

User-generated sites such as YouTube and

Question 11

The Library of Congress is archiving every public tweet from every Twitter user.

Accepted Answer

A) True 
 B)False

Question 12

What is brand socialization? Why is it important in business?

Accepted Answer

Brand socialization is a measure of how

Question 13

In general, user-generated content sites have yielded disappointing results for companies that have used them for business purposes.

Accepted Answer

A) True 
 B)False

Question 14

Identify and discuss several points that writers must understand before they can be effective wiki collaborators.

Accepted Answer

Using wikis is a great way for teams and

Question 15

All of the items listed below except ________ are important when you're completing messages for your blog.

Accepted Answer

A) determining the scope and subject of your message 
B) evaluating the content and readability of your message 
C) proofreading your message to catch and correct errors and oversights 
D) using your blogging system's tools to post your message 
A) determining the scope and subject of your message 
B) evaluating the content and readability of your message 
C) proofreading your message to catch and correct errors and oversights 
D) using your blogging system's tools to post your message

Question 16

You can make the material on your blog easier to locate by

Accepted Answer

A) opting out of newsfeed options. 
B) tagging the material with descriptive words. 
C) including long, complex headings. 
D) eliminating links to other blogs and websites. 
A) opting out of newsfeed options. 
B) tagging the material with descriptive words. 
C) including long, complex headings. 
D) eliminating links to other blogs and websites.

Question 17

One of your sales representatives has begun using social networks to aggressively promote a new product line. As a manager, the best response would likely be to

Accepted Answer

A) encourage him to continue. 
B) discourage him from using blatant "salespeak" since it is likely to alienate the audience. 
C) enact a policy forbidding employees from using social networks on company time. 
D) do nothing. 
A) encourage him to continue. 
B) discourage him from using blatant "salespeak" since it is likely to alienate the audience. 
C) enact a policy forbidding employees from using social networks on company time. 
D) do nothing.

Question 18

A well-run wiki encourages participants to edit and improve each other's work.

Accepted Answer

A) True 
 B)False

Question 19

Large and geographically dispersed companies can benefit greatly from ________ that connect experts who may work in different divisions or different countries.

Accepted Answer

A) global peer groups 
B) colonies of practitioners 
C) communities of interest 
D) dispersed social networks 
A) global peer groups 
B) colonies of practitioners 
C) communities of interest 
D) dispersed social networks

Question 20

Many companies now seek ________ ________ content as a way to engage their stakeholders and provide value through shared expertise.

Accepted Answer

user-generated
Explanation:Use

Exam 8: Social Media

When you respond to a question posted on a community Q&A site, your answer is nothing more than a quick fix for a short-term problem.

Microbloggers often send messages with ________ that provide links to more information.

The primary value of a wiki stems from

Business communicators use a wide range of specialized and private social networks, in addition to public networks.

________ ________ is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.

Which of the following are media curation sites?

A business should consider creating a blog or microblog account whenever it has ________ to share with an online audience.

If a customer uses the comment feature to criticize your business blog, you should

Social networks are a natural tool for bringing together ________, people who engage in similar work, and ________, people who share enthusiasm for a particular product or activity.

Briefly explain the differences among user-generated content sites and community Q&A sites.

The Library of Congress is archiving every public tweet from every Twitter user.

What is brand socialization? Why is it important in business?

In general, user-generated content sites have yielded disappointing results for companies that have used them for business purposes.

Identify and discuss several points that writers must understand before they can be effective wiki collaborators.

All of the items listed below except ________ are important when you're completing messages for your blog.

You can make the material on your blog easier to locate by

One of your sales representatives has begun using social networks to aggressively promote a new product line. As a manager, the best response would likely be to

A well-run wiki encourages participants to edit and improve each other's work.

Large and geographically dispersed companies can benefit greatly from ________ that connect experts who may work in different divisions or different countries.

Many companies now seek ________ ________ content as a way to engage their stakeholders and provide value through shared expertise.

Achieving Success Through Effective Business Communication

Mastering Team Skills and Interpersonal Communication

Communicating in a World of Diversity

Planning Business Messages

Writing Business Messages

Completing Business Messages

Electronic Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding, Evaluating, and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, Mechanics, and Usage

Format and Layout of Business Documents

Documentation of Report Sources

Filters

is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.

Social networks are a natural tool for bringing together , people who engage in similar work, and , people who share enthusiasm for a particular product or activity.

Many companies now seek content as a way to engage their stakeholders and provide value through shared expertise.