Question 1

When writing a persuasive request for action, you should

Accepted Answer

A) use the hard-sell approach. 
B) demonstrate that helping you will solve a significant problem. 
C) ask for more than you actually want so that you'll have a cushion for negotiation. 
D) avoid flattery. 
A) use the hard-sell approach. 
B) demonstrate that helping you will solve a significant problem. 
C) ask for more than you actually want so that you'll have a cushion for negotiation. 
D) avoid flattery.

Question 2

It is particularly important to establish ________ with a skeptical or hostile audience, in order to convince them that you know what you're talking about and that you're not trying to mislead them.

Accepted Answer

credibility
Explanation:A hostile or neg

Question 3

When addressing a persuasive claim or request for adjustment, you should appeal to your audience's sense of fair play, goodwill, or moral responsibility.

Accepted Answer

A) True 
 B)False

Question 4

________ reasoning is a logical fallacy in which you try to support your claim by using the premise of your statement.

Accepted Answer

Circular
Explanation:An exampl

Question 5

A good way to gain attention for a persuasive campaign for an electric car would be a series of graphs and technical data that show how efficient the car is.

Accepted Answer

A) True 
 B)False

Question 6

Explain how to balance emotional appeals and logical appeals to persuade an audience.

Accepted Answer

Generally speaking, persuasive business

Question 7

Using the AIDA approach with social media

Accepted Answer

A) requires the same steps as the AIDA approach with conventional media. 
B) does not work at all. 
C) requires a different, more interactive approach. 
D) requires a more rigid approach. 
A) requires the same steps as the AIDA approach with conventional media. 
B) does not work at all. 
C) requires a different, more interactive approach. 
D) requires a more rigid approach.

Question 8

The AIDA approach for persuasive messages should be used with

Accepted Answer

A) the direct approach only. 
B) the indirect approach only. 
C) either the direct or the indirect approach. 
D) neither the direct nor the indirect approach. 
A) the direct approach only. 
B) the indirect approach only. 
C) either the direct or the indirect approach. 
D) neither the direct nor the indirect approach.

Question 9

When using the AIDA approach to persuasion, the closing should

Accepted Answer

A) urge the audience to take the action you are requesting. 
B) provide additional evidence and detail not covered in the desire section. 
C) explain the steps needed to implement your ideas. 
D) do all of the above. 
A) urge the audience to take the action you are requesting. 
B) provide additional evidence and detail not covered in the desire section. 
C) explain the steps needed to implement your ideas. 
D) do all of the above.

Question 10

The interest section of a persuasive message emphasizes the relevance of your product or idea to your audience.

Accepted Answer

A) True 
 B)False

Question 11

Personality, lifestyle, and attitudes are assessed through

Accepted Answer

A) demographic surveys. 
B) psychographic studies. 
C) inkblot tests. 
D) examinations of census data. 
A) demographic surveys. 
B) psychographic studies. 
C) inkblot tests. 
D) examinations of census data.

Question 12

Which of the following would be the best wording in a marketing or sales message?

Accepted Answer

A) The Never-Off whole-house generator requires professional installation. 
B) The Never-Off whole-house generator provides either 110 volts for standard use or 220 volts for washers and driers. 
C) The Never-Off whole-house generator automatically provides the 110 volt power your family needs during electrical outages. 
D) The Never-Off whole-house generator smashes all your doubts about generators and tosses them in the trash. 
A) The Never-Off whole-house generator requires professional installation. 
B) The Never-Off whole-house generator provides either 110 volts for standard use or 220 volts for washers and driers. 
C) The Never-Off whole-house generator automatically provides the 110 volt power your family needs during electrical outages. 
D) The Never-Off whole-house generator smashes all your doubts about generators and tosses them in the trash.

Question 13

When writing persuasive messages, one way to avoid faulty logic is to

Accepted Answer

A) avoid induction. 
B) avoid deduction. 
C) avoid praising your opponent. 
D) avoid hasty generalizations. 
A) avoid induction. 
B) avoid deduction. 
C) avoid praising your opponent. 
D) avoid hasty generalizations.

Question 14

What role does conversation marketing play in promotional messages for social media?

Accepted Answer

In the social media landscape, consumers

Question 15

Rewrite the following email subject line to make it more interesting without revealing the main idea: "The case for switching to new medical insurance provider."

Accepted Answer

A more effective subject line

Question 16

When you're writing promotional messages for social media, use ________ to initiate and facilitate discussions in your networked community.

Accepted Answer

A) traditional promotions 
B) bait-and-switch tactics 
C) conversation marketing 
D) opt-in scenarios 
A) traditional promotions 
B) bait-and-switch tactics 
C) conversation marketing 
D) opt-in scenarios

Question 17

In general, the best persuasive messages ________ the audience's motivations.

Accepted Answer

A) avoid mentioning 
B) downplay 
C) openly address 
D) dismiss 
A) avoid mentioning 
B) downplay 
C) openly address 
D) dismiss

Question 18

________ is the process of changing an audience's attitudes, beliefs, or actions.

Accepted Answer

Persuasion
Explanation:Persuas

Question 19

________ include information about an individual's personality, attitudes, lifestyle, and other psychological characteristics.

Accepted Answer

Psychographics
Explanation:Just as demog

Question 20

Most persuasive claims and requests for adjustment use the direct approach.

Accepted Answer

A) True 
 B)False

Exam 12: Writing Persuasive Messages

When writing a persuasive request for action, you should

It is particularly important to establish ________ with a skeptical or hostile audience, in order to convince them that you know what you're talking about and that you're not trying to mislead them.

When addressing a persuasive claim or request for adjustment, you should appeal to your audience's sense of fair play, goodwill, or moral responsibility.

________ reasoning is a logical fallacy in which you try to support your claim by using the premise of your statement.

A good way to gain attention for a persuasive campaign for an electric car would be a series of graphs and technical data that show how efficient the car is.

Explain how to balance emotional appeals and logical appeals to persuade an audience.

Using the AIDA approach with social media

The AIDA approach for persuasive messages should be used with

When using the AIDA approach to persuasion, the closing should

The interest section of a persuasive message emphasizes the relevance of your product or idea to your audience.

Personality, lifestyle, and attitudes are assessed through

Which of the following would be the best wording in a marketing or sales message?

When writing persuasive messages, one way to avoid faulty logic is to

What role does conversation marketing play in promotional messages for social media?

Rewrite the following email subject line to make it more interesting without revealing the main idea: "The case for switching to new medical insurance provider."

When you're writing promotional messages for social media, use ________ to initiate and facilitate discussions in your networked community.

In general, the best persuasive messages ________ the audience's motivations.

________ is the process of changing an audience's attitudes, beliefs, or actions.

________ include information about an individual's personality, attitudes, lifestyle, and other psychological characteristics.

Most persuasive claims and requests for adjustment use the direct approach.

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Communicating in a World of Diversity

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