Exam 19: Medical Practice Marketing and Customer Service

Which of the following categories evaluates the advantage a healthcare facility would have over its competitors?

Providing _______________ for all employees to distribute is a smart, inexpensive way to create awareness of the medical facility.

Which of the following is not typically available through the patient information web portal?

Which of the following is one of the most popular and beneficial marketing tools for the provider?

Color choices, __________, and fonts can enhance the look of a professional website.

One of the most popular and beneficial resources available to patients is the provider's ________________.

A URL is a web address.

Creating or changing attitudes, beliefs, and perceptions by influencing people with purchased broadcast time, print space, or other forms of written and visual media is called _____________.

A monthly e-newsletter is a great marketing idea.

When an effort is made to create or change an attitude, belief, or perception through purchased broadcast time or print space, the company is usually

Health fairs offer the physician a means of reaching new patients in the community.

Patients usually tell the provider if they are not receiving good customer service from the medical assistants.

Medical assistants should not be expected to provide good customer service along with their other duties.

A specific group of individuals to whom the marketing plan is focused is the ___________ market.

A word or graphic on a page that takes the viewer to another page or another website is called a

The phase of planning during which the problem or goals are reviewed is the _____________ stage.

Poorly chosen phrases that suggest poor attitudes give the patient or visitor a(n) __________ view of the facility.

_____________ boxes are a great way to get patient and employee input.

The employees of the office should be involved in promoting the practice because

Advertising involves creating or changing attitudes, beliefs, and perceptions by influencing people with free forms of written and visual media. Public relations relies more on costly news broadcasts or reports and magazine or newspaper articles to reach the audience.