Exam 3: Customer Focus

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Dissatisfied individual and business customers seldom complain to the organization about the problems.

(True/False)
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Which of the following is true of consumers of an organization?

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How does Unique Online Furniture,Inc.provide personal attention to its individual customers?

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According to the Kano Model,the basic requirements that customers expect in a product and which are generally not stated by customers but assumed as given,fall into the category of _____.

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What are customer contact requirements? Why is it important for organizations to train and develop customer contact employees?

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Which of the following is used by organizations to measure customer response by allowing them to express their degree of opinion?

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Loyal customers are most likely to be dissatisfied when problems are not resolved after complaining to the organization.

(True/False)
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The term "voice of the customer" refers to:

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List some of the products sold by Unique Online Furniture,Inc.

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Loyal customers are less costly to do business with compared to other customers.

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The needs and expectations of external customers are different from those of consumers.

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How does Harley-Davidson define its customer segments for heavyweight (651+ cc)motorcycles?

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Customer -supplier partnerships help organizations to improve products through early design recommendations and also reduce operations costs through better communications.

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Most women in the township of Adington prefer to visit Sharon's Hair Salon because of the attractive interiors,well-designed equipment,and neatly dressed employees.Which of the following dimensions is influencing customer perceptions of quality in the above scenario?

(Multiple Choice)
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The net promoter score is the difference in the percentage of promoters and detractors.

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Where are Harley-Davidson's Complete Knock Down assembly plants built?

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What are the various products and services offered by Harley-Davidson?

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The "conformance" dimension of a service depends on the ability of the service provider to provide what was promised to the customers,dependably and accurately.

(True/False)
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Affinity diagrams help firms to efficiently organize large volumes of information and identify natural patterns or groupings in the information.

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What is Harley-Davidson,Inc.famous for?

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