Exam 2: Developing Successful Organizational and Marketing Strategies

What are the four components of the implementation phase of the strategic marketing process?

The terms ________ and mission statement are often used interchangeably.

In its business portfolio analysis, an organization's strategic business units (SBUs) often start as ________ and eventually become ________.

In a typical manufacturing firm, the structure of its marketing department is typically organized from top to bottom in which of these ways?

The key steps of planning, implementation, and evaluation are part of

GM's original first-year ________ goal for the Volt was 10,000 units, although the product was well into its second year before reaching that level.

An industry refers to

What is a cross-functional team and how is it used?

The marketing strategy to sell current products to new markets is

A firm may have a goal to offer its customers the highest ________, as Medtronic does with its implantable medical devices that meet its customers' critical performance expectations.

Which statement regarding organizational culture is most accurate?

Recently, many organizations have added ________ to their mission statements.

________ can use a variety of organizational models to address social needs that inspire passion, including health care delivery, the cost of higher education, and agricultural efficiency.

Motorola, a pioneer firm in the mobile communications space, invented a program known as Six Sigma, which sets as a goal no more than one defect in one million parts manufactured. This is an example of ________ goal.

Figure 2-5 - Quadrant B in Figure 2-5 above represents the marketing strategy of

All of the following are marketing actions that can be taken as a result of a SWOT analysis except which?

A campus service organization annually raises money through the sale of T-shirts. How could it use market segmentation to increase sales of the shirts? Be sure to include a definition of market segmentation in your answer.

Evergreen Air Center is the world's largest parking lot for unwanted commercial aircraft. . Prior to September 2001, the company had 140 discarded airplanes and was growing at a net rate of about four planes monthly. After 9/11, airlines retired over 1,000 planes, and the actual number of planes stored at Evergreen differed significantly from its earlier prediction. Evergreen needed a new marketing plan; without one, the company would see a widening of the

St. Jude Medical makes cardiovascular medical devices, including the world's most widely used mechanical heart valve. Its products include tissue heart valves, pacemakers, and implantable cardiovascular defibrillators. St. Jude's innovation in cardiac devices helps it outperform rivals, and thus provides it with a

When a firm recognizes the critical importance of its employees by attempting to provide good conditions and opportunities, it sets an employee ________ goal.