Exam 2: Developing Successful Organizational and Marketing Strategies

Diversification refers to the marketing strategy of

In general, a visionary organization asks which three types of questions to specify its foundation, set a direction, and formulate strategies?

Figure 2-11 -Based on the sales revenue data shown in Figure 2-11 above, as a marketing manager for Apple, you would most likely conclude that

A marketing plan refers to

The ________ element of the marketing mix includes outlets and transportation.

A marketing strategy to increase sales of current products in current markets is

If Ben & Jerry's sold a line of new "Get the Dough Out of Politics" T-shirts in its stores targeting its ice cream customers in the United States, it would be using a ________ strategy.

According to the textbook, the terms firm, company, and organization

Figure 2-4In Figure 2-4 shown above, a representation of the BCG business portfolio analysis, SBUs found in quadrant A would be called

An organization's special capabilities including skills, technology, and resources that distinguish it from other organizations and provide customer value, are referred to as

An example of a nonprofit organization is

Sometimes maximizing sales will come at the expense of ________, so it is necessary to ensure that the latter remains at acceptable levels.

In the Boston Consulting Group (BCG) business portfolio model for analysis of a firm's strategic business units, or SBUs, the vertical axis reflects

Data visualization is

Figure 2-2 -In Figure 2-2 above, B represents the "what" element of visionary organization. This is referred to as the organizational

While hybrid vehicles are very fuel-efficient, they are also expensive to purchase. Still, hybrid vehicles sales have a compound annual growth rate of 88.6 percent in recent years. Several years ago, the Honda Motor Co. unveiled the hybrid version of the Honda Civic. Sales of the Civic eventually surpassed those of the Toyota Prius, making it the top-selling hybrid car in the United States. For years, Honda has experienced tremendous success with its Accords; these Honda cars are the top-selling automobiles in the United States. Where would the Honda Civic (hybrid version) and the Honda Accord fall in the BCG business portfolio analysis matrix?

At the corporate level in an organization,

A marketing plan is developed during which phase of the strategic marketing process?

Figure 2-7 -Quadrant C in Figure 2-7 above represents a(n) ________ in a SWOT analysis.

Figure 2-7Quadrant B in Figure 2-7 above represents a(n) ________ in a SWOT analysis.