Exam 2: Developing Successful Organizational and Marketing Strategies

Strategic business units with a low share of high-growth markets that may require large cash injections of cash just to maintain market share are referred to as

Ben & Jerry's has earned B-Corp certification, which means it has

A firm's ________ are timeless, capturing its heart and soul, and serve to inspire and motivate its stakeholders.

Michelin's ________ can be summed up as "providing safety-conscious parents greater security in tires at a premium price."

Ben & Jerry's Marketing Dashboard (Dollar Sales and Market Share)Consider the Ben & Jerry's Dollar Sales and Market Share figure here. - A marketing manager for Ben & Jerry's notices that dollar market share for 2018 was 18.4 percent and for 2019 it was 20.0 percent. What simple formula was used to calculate the dollar market share percentages for each of these two years?

Explain the difference between competencies and competitive advantage in an organizational setting.

Teach for America is an example of

In marketing, an offering refers to

The organizational ________ answers the question, "What will it do?"

In recent years, many large firms have changed the title of the head of marketing from vice president of marketing to

"HowAboutWe is the fastest, easiest, most fun way to go on awesome dates" is the ________ for the online dating service that focuses on setting up actual activities as dates for its users.

A key role of the marketing department is to "look outward." This is accomplished by

According to Theodore Levitt, in terms of an organization's business, railroads lost market share in the 20th century because they

An organization's mission refers to

Steep markdowns at a retail store for end-of-year sales are likely to help with which goal, rather than a profit one?

Organizations can be divided into three types:

Explain what a visionary organization is and the three questions (why, what, and how) that need to be answered to achieve success.

IBM's business strategy to help its clients prepare for a world that is infused with digital intelligence and a world where humans and machines work side-by-side to do things that humans cannot do alone is known as

A for-profit organization refers to

What are the three elements that today's visionary organization must do to be forward looking and successful within its marketing environment? What is the purpose of each of these elements?