Exam 2: Developing Successful Organizational and Marketing Strategies

Identify and describe the three phases of the strategic marketing process.

Figure 2-4In Figure 2-4 shown above, a representation of the BCG business portfolio analysis, SBUs found in quadrant C would be called

Compared to marketing strategies, marketing tactics generally involve actions that

Explain the steps in the evaluation phase of the strategic marketing process.

Several years ago, Black & Decker purchased General Electric's small appliances product line. Black & Decker purchased the line because it needed the cash generated from a product line that had a dominant market share in the slow-growth small appliance industry. GE's small appliances product line is most likely a ________ for Black & Decker.

The highest-ranking person in an organization who oversees the organization's daily operations and spearheads its strategy planning efforts is often referred to as the

Which statement best describes the most significant difference between a for-profit organization or business firm and a nonprofit organization?

A new company has an objective that its sales will exceed its expenses during its first year of operation. This is an example of which type of goal?

A marketing strategy typically addresses both the ________ and the ________.

Figure 2-5 -Quadrant C in Figure 2-5 above represents the marketing strategy of

Identify and explain each of the four market-product strategies represented by each quadrant in the diversification analysis matrix.

Market share refers to

A set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization is its

Procter & Gamble (P&G) is a consumer packaged goods company where innovation is a key competitive advantage. This allows the firm to develop products like Tide Pods and Cascade Platinum that consumers love. P&G also uses its marketing expertise to develop unique product placements on television shows that highlight its brands. A SWOT analysis for P&G would indicate that innovation in product design and marketing is a(n) ________ for the firm.

Marketing professionals at IBM use which word to describe their marketing practices and methodologies?

One of the weaknesses inherent in the use of the BCG business portfolio analysis is that it

Because an organization has limited influence on market growth rate, its main alternative for moving an SBU on the portfolio analysis matrix is to try to change its relative market share. The most likely way for a company to turn a question mark into a star rather than a dog is to

Social entrepreneurs who start new ventures such as Teach for America and FreeWill are often structured as ________ rather than business firms.

Each strategic business unit has marketing and other specialized activities (e.g., finance, manufacturing, or research and development) at the ________ level, where groups of specialists actually create value for the organization.

Step 3 in the planning phase of the strategic marketing process consists of