Exam 2: Developing Successful Organizational and Marketing Strategies

The organizational foundation sets the ________ of organizations, the organization direction sets the ________, and organizational strategies are concerned with the ________.

In the context of organizational direction, the term business refers to

Many subscribers to newspapers and magazines have cancelled their print subscriptions in favor of online news. This trend has caused the StarTribune newspaper to offer online content for $1.99 per week and Newsweek to suspend its print edition in favor of an online-only weekly edition. These companies had to change their ________, an action triggered by the technological and social changes in their marketing environments.

The online retailer Lands' End communicates a remarkable commitment to its ________ with these unconditional words: "Guaranteed. Period."

Identify and describe the four factors in a SWOT analysis and give examples for Ben & Jerry's Ice Cream that help identify the critical strategy-related factors that could impact the firm.

________ the reward to a business firm for the risk it undertakes in marketing its offerings.

A subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers is a

A(n) ________ is a legal entity that consists of people who share a common mission.

Figure 2-7 -Quadrant D in Figure 2-7 above represents a(n) ________ in a SWOT analysis.