Exam 2: Developing Successful Organizational and Marketing Strategies

Overseeing strategic marketing efforts at the corporate level would most likely be the responsibility of the

Hellmann's is a brand owned by Unilever that produces mayonnaise, among other food products. If a marketing manager at Hellman's identified that its brand managers lacked the expertise to create additional growth for the firm's products, she would likely incorporate this knowledge into its SWOT analysis as

Within the strategic marketing process, the ________ is the result of the planning phase that will be carried out in the implementation phase.

A part of the key role of marketing is to

Figure 2-7 -Quadrant A in Figure 2-7 above represents a(n) ________ in a SWOT analysis.

Marketing tactics are the

Part of the growth strategy for Yum! Brands, the parent company of KFC, Pizza Hut, and Taco Bell, is expansion of its current fast-food businesses into untapped international markets, such as China, Russia, and India. This type of expansion would be a ________ strategy.

Medtronic, a company that makes heart pacemakers, introduced a new product at medical conventions across Asia to demonstrate its many beneficial features. The convention presentations are an example of its

Toyota had some difficulty recovering from a recall crisis several years ago when it was forced to recall about 6 million vehicles due to a variety of problems, most notably one with the accelerator pedal. To "polish" its brand, it implemented stricter ________ goals to improve the safety and reliability of its vehicles.

Ling is in the business of connecting homeless with free shelters, and she funds her business through charitable donations and by placing ads in the shelters. She takes a small salary but reinvests whatever is left to grow the operation. Ling's business is a

To move an SBU from its current position on a BCG business portfolio analysis, a manager should concentrate mostly on

Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is referred to as

If Ben & Jerry's starts selling its super premium ice cream in Brazil for the first time, it will be using a ________ strategy.

The Boston Consulting Group's business portfolio analysis model can be used to analyze a firm's strategic business units. How is it used and what can it tell you?

The marketing strategy of developing new products and selling them in new markets is referred to as

Solarcom is a 30-year-old information technology company that owns several subsidiaries. One of its subsidiaries is Atlantix Global Systems, which is one of the leading wholesalers for refurbished computer equipment. It has a large share of an industry that is growing worldwide. According to the BCG business portfolio analysis framework, Atlantix Global would most likely be classified as a

Specialized functions such as marketing and finance are generally referred to as

On the northern tip of Goose Island in the Chicago River sits the William Wrigley Jr. Company's Global Innovation Center. Here, Wrigley creates new products using a joint effort by some 250 full-time food scientists, researchers, and marketers. The people who work in this center are most likely members of

Figure 2-2 -In Figure 2-2 above, Box A represents the "why" element of visionary organization. This is referred to as the organizational

Product development refers to the marketing strategy of