Exam 19: Using Social Media and Mobile Marketing to Connect With Consumers

List two advantages and two disadvantages of using each of these for advertising: television, radio, magazines, and newspapers.

All of these are true about coupons except which?

A popular local car dealership runs television commercials in the fall featuring vehicles driving in deep snow and recommends its services to winterize cars and trucks before the snow falls. Which type of ad is this?

If you ordered a TV commercial to run on a local TV program that could reach 500,000 households for a cost of $1,000, what would your CPM be?

An advertising message usually focuses on the ________ of the product that are important to a prospective buyer in making trial and adoption decisions.

Lizzie binge-watched an entire season of a sci-fi series in a couple of weeks, watching through her cable provider's on-demand services. She saw the same ads for CarMax and Verizon too many times to count. In advertising terms, CarMax and Verizon have achieved high ________ with viewers of this program.

The availability of streaming services has led to new trends in television viewing, including watching multiple episodes of a series in a short period of time, known as

What are the steps to develop an advertising program?

When the Campbell Soup Co. introduced its new Slow Kettle Style Soups, its advertising touted restaurant-quality soup with authentic ingredients and unique flavors available at the grocery store. What type of product advertisement was it most likely using in its ads?

All of these statements regarding the training of distributors' sales forces are true except which?

Another name for pioneering advertising is ________ advertising.

A basic approach to scheduling in which periods of advertising are scheduled between periods of no advertising to reflect seasonal demand is referred to as a ________ schedule.

All of these statements are true about television as an advertising medium except which?

A variation of product placement, called ________, brings fictional products to the marketplace.

Newspaper circulation and television ratings are measures of ________ in advertising.

All of these statements are true about coupons except which?

Visit California is responsible for promoting tourism in the state and recently ran a successful ad called "Average Joes" to share lifestyle attributes that are popular there. This is an example of which type of advertising?

The Starch test uses aided recall to determine the percentage of those who did which of these?

________ reimburses a retailer for extra in-store support or special featuring of a brand.

Which of these statements regarding transit advertising is most accurate?