Exam 19: Using Social Media and Mobile Marketing to Connect With Consumers

A promotion related to the movie Pacific Rim Uprising was seen in Target stores throughout the United States. The sales promotion was designed to maximize the consumer's attention to a DVD release and provide storage for the products. This type of sales promotion is referred to as a

A sales promotion prominently displayed in a store aisle is called ________ display.

Cooperative advertising refers to

Trice Jewelers is a high-end independent jeweler located in Milwaukee. It specializes in custom jewelry and has been in business for decades. Which medium would be the best for Trice to use to reach its loyal customers with colorful long-lasting images, reminding them that Trice is the source for all their gift-giving needs?

For marketers, the primary objective of coupons is to

A ________ is self-liquidating if the merchandise cost is covered by what the consumer pay for it, though it is offered at a significant savings off its retail price.

In the film Runaway Bride, Julia Roberts boarded a FedEx truck. Another actor gave voice to FedEx's service guarantee, saying she will arrive "by 10 a.m. the next business day." This is an example of

List and briefly describe the four forms of institutional advertising.

An advertising agency that deals in creative work and is compensated by a contractual agreement for the services performed is referred to as

Chevron placed an ad with copy reading, "Protecting the planet is everyone's job. We Agree.," that encouraged consumers to use renewable energy. Which type of advertising was Chevron using?

Publicity tools are

Pioneering advertisements would most likely be used during which stage of the product life cycle?

Media selection decisions are related to the target audience, the type of product, the nature of the message, campaign objectives, available budget, and

One advantage of using billboards as an advertising medium is that

The means by which an advertising message is communicated to the target audience is known as

Which of these is one of the three primary types of product advertisements?

Comparative advertisements

Today, there are two popular variations of sweepstakes: one offers products that consumers value as prizes and the other offers

Part of the implementation process at Fallon Worldwide for an advertising campaign is to

Public watchdog groups are critical of ad campaigns for some video games that use sex appeals and glamorize violence. How should an ad agency respond to these critics if it wishes to avoid the enactment of additional laws limiting its creativity?