Exam 19: Using Social Media and Mobile Marketing to Connect With Consumers

A promotional tool often used with consumers that consists of merchandise offered free or at a significant savings over its retail price is referred to as a

All of these statements are true about newspapers except which?

A pioneering (or informational) ad

Life insurance companies like Prudential hope to get you to worry about how your loved ones will provide for themselves once you have passed away. They paint a very gloomy picture of the possible consequences of not having life insurance, and they make a point of recommending that you act immediately because you never know when it is going to be too late. This is an example of a

All of these statements are true about using sex appeals in advertising except which?

Tests conducted after an advertisement has been shown to the target audience to determine whether an ad accomplished its intended purpose are referred to as

Trade promotions are

"Inspired by Threads-A Fashion Challenge" is a ________ run each year by Threads magazine, which is targeted toward professional clothiers and seamstresses. The idea is to design and sew a garment and send the entry into Threads to compete with others for prizes such as sewing machines and cash.

A variation of the case allowance is the ________ approach, whereby retailers receive some amount of the product free based on the amount ordered, such as 1 case free for every 10 cases ordered.

The American Cancer Society reports that 57,000 Americans die from colon cancer each year, a number that would drop significantly if people over 50 were checked regularly. But being tested for colon cancer is not a pleasant experience and most people fear the possibility of bad news. The ACS sponsored several ads using "Polyp Man" dressed in a big red suit to encourage people to get tested. This is most likely an example of a ________ appeal.

A Taste of Greece, a restaurant chain that is known for its Extra Juicy Gyro sandwich, wants to encourage repeat purchases and create long-term customers. Which sales promotion should it employ?

One disadvantage of using newspapers as an advertising medium is

Most advertising messages are made up of two elements, which are

What is a point-of-purchase display? Discuss two reasons firms use them.

An e-mailed announcement that was sent to members of the business press from German pharmaceutical giant Bayer stating that it was looking for a buyer for its household insecticide business as part of its restructuring program is an example of which type of publicity tool?

The use of deceased celebrities such as John Wayne or Fred Astaire in commercials

Informational ads, particularly those with specific information, have been found to be interesting, convincing, and

All of these are among the most popular premiums except which?

What is cooperative advertising?

A mother handed her college-aged son a clipped ________ and said, "Use this to get 25 cents off the Birds Eye lima beans I need you to pick up for dinner," which shows that Birds Eye has been successful in its attempt to stimulate demand.