Exam 19: Using Social Media and Mobile Marketing to Connect With Consumers

Toyota unveiled its new off-road-ready package, the 2019 TRD Pro Series for the Tundra, Tacoma, and 4Runner, during the 2018 Chicago Auto Show. The media was invited to the presentation and the launch was widely reported. This is an example of a

Valpak is a firm that sends consumers a package of ________ to stimulate selective demand (encourage the trial) of various products by offering them an immediately discounted price.

Which of these is not an aspect of identifying the target audience for an advertisement?

Showing ad copy to a panel of consumers and having them rate how they liked it, how much it drew their attention, and how attractive they thought it was, takes place during

The average number of times a person in the target audience is exposed to an advertisement is referred to as

What are the two conflicting goals that advertisers face when choosing advertising media? What is the relationship of reach and frequency to these goals?

The purpose of an advocacy advertisement is to

Because of consumer "banner blindness," the current click-through rate is ________ percent.

A full-service advertising agency is

Any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor is referred to as

A researcher asked Kelly, as a subscriber to Fitness magazine, which ads she remembered seeing in the most recent issue. Then Kelly was asked questions about the content and appearance of the ads she remembered. The researcher was using ________ to test the effectiveness of ads in the magazine.

Nabisco used a freestanding rack in the shape of a bus to promote its Ritz and other cracker products. The goal of the sales promotion was to maximize consumers' attention to lunch box and after-school snacks. The "bus," which provided storage for the featured products, was placed in a high-traffic area of U.S. grocery stores. This type of sales promotion is referred to as a

Digital billboards allow advertisers to quickly present ________ ads, which are based on current events, weather, business conditions, etc.

An in-house agency

Which of these is a trend that influences newspapers today?

A testimonial ad for a First Alert carbon monoxide (CO) detector features parents who are discussing the dangers of carbon monoxide poisoning and how purchasing and using the advertised product can avert disaster. Such advertisements use

Pretests are

America's dairy farmers and milk processors use their "Milk Life" campaign to increase demand for milk as it competes against other beverages. This campaign consists of ________ ads.

A Duracell print ad shows a Christmas gift with the tagline "Tip: Don't forget the batteries!," making it what type of product advertisement?

An announcement that Apple has just introduced a new version of its iMac Pro computer is an example of which type of publicity tool?