Exam 19: Using Social Media and Mobile Marketing to Connect With Consumers

McDonald's recently offered collectible toy characters from the movie Avengers: Endgame for free with the purchase of a Happy Meal. These collectibles are an example of a

When the Office of National Drug Control Policy ran an ad with the headline, "Marijuana harmless? Didn't see the merging truck," it was using which type of ad appeal?

Describe the three forms of product advertisements. What are their objectives?

Frequency in advertising refers to

Advertising agencies that specialize in one aspect of the advertising process, such as providing creative services to develop the advertising copy, buying previously unpurchased media (media agencies), or providing Internet services (Internet agencies), are referred to as

All of these are difficulties associated with creating an actual advertising message except which?

When the Lorillard Tobacco Co. places ads discouraging teenagers from smoking, the firm is using which type of advertising?

All of these are factors used to select a particular medium for an advertisement except which?

Advertisers use a mix of media forms and vehicles to maximize the ________ of the message to the target audience while at the same time minimizing

While reading the newspaper, Jordan noticed an advertisement containing a coupon from Bayer that is redeemable only at Target stores. This ad is an example of

________ ads are expensive but effective: Pepsi's "More Than OK" ad led to 72,000 mentions on social media, and Amazon's "Not Everything Makes the Cut" created 15,000 "engagements" on Youtube.

Reinforcement ads are reminder ads that

McDonald's partners with Hasbro each year to offer a Monopoly sales promotion. Customers who purchase selected menu items receive two tokens that correspond to the properties on the popular game board. If a set of tokens matches the color-coded properties, customers win cash prizes of up to $1 million. Customers may also win "Instant" prizes redeemable for specific food or drink items. What is this popular sales promotion called?

Advertisements can typically be divided into two types:

Many companies are now opting for commercial time on live events rather than programs that consumers might

An ad for Hydroxycut, a dietary supplement sold as a weight loss aid, depicts a handsome man with an open shirt with ripped abdominal muscles who claims that he "was shocked at how fast Hydroxycut worked" when he lost 27 pounds. This ad is using

The purpose of competitive institutional advertisements is to

A consumer sales promotion tool that offers the return of money based on proof of purchase is known as a

The Wall Street Journal and USA Today each have a national distribution of more than

Tom Cruise wore Bausch and Lomb's Ray-Ban sunglasses in the movie Risky Business, and sales skyrocketed. The appearance of the sunglasses in the film is an example of