Exam 19: Using Social Media and Mobile Marketing to Connect With Consumers

Advertising programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products are referred to as

Gross rating points (GRPs) are determined by the formula

One advantage of using directories as an advertising medium is

What is the difference between a coupon and a deal?

A print ad for Allegra allergy medication offers a free purple seat cushion to customers when they make their first purchase. This seat cushion is an example of a

Sales promotion expenditures account for ________ percent of all promotional spending.

Virgin Mobile, a mobile communications service provider, recently offered consumers a ________ of $100 when they switched their service during a seven-week period, and deducted it from the first bill.

Sales tools like coupons and premiums used to support a company's advertising and personal selling directed to ultimate consumers are referred to as

One of the most common measures in advertising is cost per thousand impressions (CPM). The CPM is calculated as follows:

An advantage of newspapers advertising is

Sales tools used to support a company's advertising and personal selling directed to wholesalers, distributors, or retailers are referred to as

Which of these is one of three key factors when selecting the media for an advertising campaign?

A potential problem with using sex appeals in advertising is that

In Fallon Worldwide's organizational structure, copywriters are part of the ________ department.

One of the primary benefits Fallon Worldwide receives by being owned by the holding company Publicis Communications is

The consumer sales promotion that involves the use of a brand-name product in a movie, television show, video game, or a commercial for another product is referred to as

Recent studies comparing advertising in different media suggest that magazine advertising

The number of different people or households exposed to an advertisement is referred to as

In 2000, a 30-second ad during the Super Bowl cost $2.1 million. By 2019, the cost had more than doubled to $5.25 million for a 30-second spot. The most likely reason for the escalating cost is that

Which of these statements about online advertising is most accurate?