Exam 10: Developing New Products and Services

A general review of possible marketing and product synergies, economic analysis, and cannibalization potential would all take place during which stage of the new-product development process?

A 3M researcher worked with university students to develop the Post-it®Flag Highlighter. When his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier, at which stage of the new-product development process was this product?

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauces, and salad dressings under the Newman's Own brand name. These product lines comprise the company's

Dragon Naturally Speaking, a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program, is an example of a(n)

Products that are purchased by the ultimate consumer are

Figure 10-2 -According to Figure 10-2 above, column B represents

Google's driverless cars have completed over three million miles of autonomous driving with a Google engineer in the passenger seat. The Google driverless car initiative is at which stage of the new-product development process?

A product can be classified as new from all of these perspectives except which?

Which of these is a type of business product known as a support product?

Consumer products are classified into four categories based on the effort the consumer spends on the decision, the frequency of purchase, and the

From an organization's perspective regarding its new products and innovations, which of the following new-product strategies has the highest level of risk?

What are the four types of consumer products? How do they differ?

With respect to promotion, which of the following strategies would most likely be used for unsought products?

Among business products, printer paper would be classified as which type of support product?

Briefly define a product. Explain the characteristics that would define a product, good, service, and an idea. Give an example of each.

Installations are support products that include items such as

The stage of the new-product development process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as

Figure 10-1 -According to Figure 10-1 above, column D would represent which type of product?

When General Mills introduced Fingos, a corn chip-sized sweetened cereal flake, it assumed that its customers would normally snack on them dry like a potato chip. Unfortunately, consumers did not switch from munching on popcorn and potato chips. The primary reason for the failure of Fingos was

The most expensive stage in the new-product development process for most products and services is