Question 1

Figure 10-2
-According to Figure 10-2 above, column A represents

Accepted Answer

A)  a spontaneous innovation. 
B)  a continuous innovation. 
C)  a discontinuous innovation. 
D)  a dynamically continuous innovation. 
E)  an evolutionary innovation. 
A)  a spontaneous innovation. 
B)  a continuous innovation. 
C)  a discontinuous innovation. 
D)  a dynamically continuous innovation. 
E)  an evolutionary innovation.

Question 2

Installations, accessory equipment, supplies, and industrial services used to assist in producing other products and services are

Accepted Answer

A)  components. 
B)  parts. 
C)  production goods. 
D)  raw materials. 
E)  support products. 
A)  components. 
B)  parts. 
C)  production goods. 
D)  raw materials. 
E)  support products.

Question 3

Goods can be divided into ________ goods and ________ goods.

Accepted Answer

A)  functional; aesthetic 
B)  necessary; desired 
C)  tactile; conceptual 
D)  durable; nondurable 
E)  product; service 
A)  functional; aesthetic 
B)  necessary; desired 
C)  tactile; conceptual 
D)  durable; nondurable 
E)  product; service

Question 4

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's bedroom. Although a clever idea, it failed because it

Accepted Answer

A)  did not satisfy customer needs on critical factors. 
B)  had poor product quality. 
C)  had bad timing. 
D)  had an incomplete market and product protocol. 
E)  had too little market attractiveness. 
A)  did not satisfy customer needs on critical factors. 
B)  had poor product quality. 
C)  had bad timing. 
D)  had an incomplete market and product protocol. 
E)  had too little market attractiveness.

Question 5

A product that disrupts consumers' normal routine but does not require totally new learning is a

Accepted Answer

A)  continuous innovation. 
B)  dynamically continuous innovation. 
C)  discontinuous innovation. 
D)  progressive innovation. 
E)  disruptive innovation. 
A)  continuous innovation. 
B)  dynamically continuous innovation. 
C)  discontinuous innovation. 
D)  progressive innovation. 
E)  disruptive innovation.

Question 6

Explain the difference between consumer products and business products. Why are some products difficult to categorize as one or the other? Give an example of a business product, a consumer product, and a product that is difficult to categorize.

Accepted Answer

Consumer products are products purchased

Question 7

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Accepted Answer

A)  home security system 
B)  disposable lighter 
C)  microwave oven 
D)  electric toothbrush 
E)  video camera 
A)  home security system 
B)  disposable lighter 
C)  microwave oven 
D)  electric toothbrush 
E)  video camera

Question 8

Less than ________ of new consumer packaged goods (CPG) exceed first-year sales of $50 million-the benchmark of a successful CPG launch.

Accepted Answer

A)  3 percent 
B)  10 percent 
C)  17 percent 
D)  28 percent 
E)  35 percent 
A)  3 percent 
B)  10 percent 
C)  17 percent 
D)  28 percent 
E)  35 percent

Question 9

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a

Accepted Answer

A)  product line. 
B)  product item. 
C)  product mix 
D)  product industry. 
E)  product class. 
A)  product line. 
B)  product item. 
C)  product mix 
D)  product industry. 
E)  product class.

Question 10

Which of these is most likely to be an unsought product?

Accepted Answer

A)  Swagtron hoverboard 
B)  5-hour Energy shot 
C)  flight on American Airlines to Phoenix 
D)  Roget's Thesaurus 
E)  Ivory soap 
A)  Swagtron hoverboard 
B)  5-hour Energy shot 
C)  flight on American Airlines to Phoenix 
D)  Roget's Thesaurus 
E)  Ivory soap

Question 11

Distribution is very limited and brand status is stressed in promoting which consumer product type?

Accepted Answer

A)  shopping product 
B)  convenience product 
C)  discretionary product 
D)  prepurchase product 
E)  specialty product 
A)  shopping product 
B)  convenience product 
C)  discretionary product 
D)  prepurchase product 
E)  specialty product

Question 12

Burberry makes fine raincoats, clothing, and other items, many that feature the company's distinctive plaid. Originally found only in Great Britain, Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality. Burberry is selling which classification of consumer product?

Accepted Answer

A)  convenience product 
B)  shopping product 
C)  discretionary product 
D)  unsought product 
E)  specialty product 
A)  convenience product 
B)  shopping product 
C)  discretionary product 
D)  unsought product 
E)  specialty product

Question 13

The new-product development process an organization goes through to identify business opportunities and convert them into salable products or services contains

Accepted Answer

A)  three main steps: research, production, and distribution. 
B)  four distinct steps: research, evaluation, production, and distribution. 
C)  five key phases ranging from idea generation to creating the first prototype. 
D)  seven stages from new-product strategy development to commercialization. 
E)  three phases: planning, implementation, and evaluation. 
A)  three main steps: research, production, and distribution. 
B)  four distinct steps: research, evaluation, production, and distribution. 
C)  five key phases ranging from idea generation to creating the first prototype. 
D)  seven stages from new-product strategy development to commercialization. 
E)  three phases: planning, implementation, and evaluation.

Question 14

What is idea generation in the new-product development process? From where do forward-thinking marketers get their ideas?

Accepted Answer

Idea generation is the second stage of t

Question 15

Food products and fuel would be classified as

Accepted Answer

A)  services. 
B)  perishable goods. 
C)  durable goods. 
D)  nondurable goods. 
E)  disposable goods. 
A)  services. 
B)  perishable goods. 
C)  durable goods. 
D)  nondurable goods. 
E)  disposable goods.

Question 16

Simulated test markets (STMs) are often run in shopping malls where consumers are

Accepted Answer

A)  asked how much a person is willing to pay for an unfamiliar item. 
B)  asked whether they saw the firm's advertising campaign. 
C)  questioned about how often they are likely to shop in that particular location. 
D)  asked to identify differences between the consumer's behavioral intention and actual behavior regarding a firm's new product. 
E)  shown the product and are asked about usage, reasons for purchase, and important product attributes. 
A)  asked how much a person is willing to pay for an unfamiliar item. 
B)  asked whether they saw the firm's advertising campaign. 
C)  questioned about how often they are likely to shop in that particular location. 
D)  asked to identify differences between the consumer's behavioral intention and actual behavior regarding a firm's new product. 
E)  shown the product and are asked about usage, reasons for purchase, and important product attributes.

Question 17

Which of these is the best example of a convenience product?

Accepted Answer

A)  Apple Airpods 
B)  Audi Q8 luxury automobile 
C)  flight on United Airlines 
D)  Roget's Thesaurus 
E)  Lay's Potato Chips 
A)  Apple Airpods 
B)  Audi Q8 luxury automobile 
C)  flight on United Airlines 
D)  Roget's Thesaurus 
E)  Lay's Potato Chips

Question 18

It is common now for laptops and tablets to utilize multitouch functions, such as "pinch to zoom," either on the screen interface or with the tracking mouse. When the multitouch interface was first introduced, it was an example of which type of innovation?

Accepted Answer

A)  continuous innovation 
B)  discontinuous innovation 
C)  disruptive innovation 
D)  dynamically continuous innovation 
E)  evolutionary innovation 
A)  continuous innovation 
B)  discontinuous innovation 
C)  disruptive innovation 
D)  dynamically continuous innovation 
E)  evolutionary innovation

Question 19

The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Accepted Answer

A)  idea generation. 
B)  business analysis. 
C)  marketing analysis. 
D)  product development. 
E)  commercialization. 
A)  idea generation. 
B)  business analysis. 
C)  marketing analysis. 
D)  product development. 
E)  commercialization.

Question 20

There are seven stages of the new-product development process. Right before commercialization is stage 6, which is the ________ stage.

Accepted Answer

A)  business analysis 
B)  screening and evaluation 
C)  market testing 
D)  launch 
E)  development 
A)  business analysis 
B)  screening and evaluation 
C)  market testing 
D)  launch 
E)  development

Exam 10: Developing New Products and Services

Figure 10-2 -According to Figure 10-2 above, column A represents

Installations, accessory equipment, supplies, and industrial services used to assist in producing other products and services are

Goods can be divided into ________ goods and ________ goods.

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's bedroom. Although a clever idea, it failed because it

A product that disrupts consumers' normal routine but does not require totally new learning is a

Explain the difference between consumer products and business products. Why are some products difficult to categorize as one or the other? Give an example of a business product, a consumer product, and a product that is difficult to categorize.

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Less than ________ of new consumer packaged goods (CPG) exceed first-year sales of $50 million-the benchmark of a successful CPG launch.

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a

Which of these is most likely to be an unsought product?

Distribution is very limited and brand status is stressed in promoting which consumer product type?

The new-product development process an organization goes through to identify business opportunities and convert them into salable products or services contains

What is idea generation in the new-product development process? From where do forward-thinking marketers get their ideas?

Food products and fuel would be classified as

Simulated test markets (STMs) are often run in shopping malls where consumers are

Which of these is the best example of a convenience product?

It is common now for laptops and tablets to utilize multitouch functions, such as "pinch to zoom," either on the screen interface or with the tracking mouse. When the multitouch interface was first introduced, it was an example of which type of innovation?

The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

There are seven stages of the new-product development process. Right before commercialization is stage 6, which is the ________ stage.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: the Strategic Marketing Proces

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters

Goods can be divided into goods and goods.