Exam 10: Developing New Products and Services

The stage of the new-product development process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

Among business products, copiers would be best considered which type of support product?

Which of the following statements regarding goods is most accurate?

A product is a good, service, or idea consisting of ________ that satisfy consumers' needs and is received in exchange for money or something else of value.

Supplies are support products that include items such as

Business products are also referred to as

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items. The retail chain purchased which kind of business products?

Commercialization is the stage in the new-product development process

Before a new product or service is developed, a firm should have a precise protocol, a statement that includes which of these?

Parvaderm Vitality Index -A firm's Vitality Index is calculated by dividing the ________ by the company's total sales revenue.

With respect to price and availability, which type of consumer product would usually be very expensive and available in just a few locations?

Because early-stage financing is almost always a problem for those starting a new business, ________ is a way to gather an online community of supporters to financially rally around a specific project that is unlikely to get resources from traditional sources.

Among business products, support products include installations such as

A discontinuous innovation is a product that

When a small retail chain hires an accountant to do its income taxes, the retail chain would have purchased

The Apple innovation that leading car manufacturers are incorporating into their offerings that allows users to make calls, listen to music, and access messages by voice or touch while driving is referred to as

Heavy-duty Rayovac flashlights are sold to consumers throughout the United States. Philips manufactures the bulbs used in Rayovac flashlights. The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells. This is an example of

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Procter & Gamble has a large ________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors) and household care (Downy fabric softener, Tide detergent, and Pampers diapers).

GoPro uses all of these sources to generate new-product ideas except which?