Question 1

Which of these would most likely be considered a consumer product?

Accepted Answer

A)  auto lift 
B)  cotton fiber 
C)  printing press 
D)  suitcase 
E)  massage table 
A)  auto lift 
B)  cotton fiber 
C)  printing press 
D)  suitcase 
E)  massage table

Question 2

Explain what an unsought product is and give some examples.

Accepted Answer

An unsought product is an item that the

Question 3

With respect to distribution, convenience products are available

Accepted Answer

A)  at relatively few outlets. 
B)  at a large number of specialty outlets. 
C)  only online from the manufacturer. 
D)  only at convenience stores. 
E)  on a widespread basis at many outlets. 
A)  at relatively few outlets. 
B)  at a large number of specialty outlets. 
C)  only online from the manufacturer. 
D)  only at convenience stores. 
E)  on a widespread basis at many outlets.

Question 4

Specialty products are

Accepted Answer

A)  products for which there are many substitutes. 
B)  products purchased for their prestige or high perceived value. 
C)  products a consumer will make a specific effort to search out and buy. 
D)  items for which the consumer compares several alternatives on several criteria such as price, quality, or style. 
E)  items that the consumer does not know about or knows about but does not initially buy. 
A)  products for which there are many substitutes. 
B)  products purchased for their prestige or high perceived value. 
C)  products a consumer will make a specific effort to search out and buy. 
D)  items for which the consumer compares several alternatives on several criteria such as price, quality, or style. 
E)  items that the consumer does not know about or knows about but does not initially buy.

Question 5

Business analysis is the stage of the new-product development process

Accepted Answer

A)  during which the target markets are selected and resources are allocated to reach them. 
B)  during which the target market segments that show potential are selected and those that do not are eliminated. 
C)  that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections. 
D)  during which there is a formal accounting of all monies spent on R&D to determine the return on investment (ROI) that the new product will give back to the firm. 
E)  that internally and externally evaluates new-product ideas to eliminate those warranting no further effort. 
A)  during which the target markets are selected and resources are allocated to reach them. 
B)  during which the target market segments that show potential are selected and those that do not are eliminated. 
C)  that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections. 
D)  during which there is a formal accounting of all monies spent on R&D to determine the return on investment (ROI) that the new product will give back to the firm. 
E)  that internally and externally evaluates new-product ideas to eliminate those warranting no further effort.

Question 6

Fifty percent or more of American adults have not had their teeth checked by a dentist within the past five years. For these people, dental services would most likely be classified as

Accepted Answer

A)  a shopping product. 
B)  a convenience product. 
C)  a specialty product. 
D)  an unsought product. 
E)  a business product. 
A)  a shopping product. 
B)  a convenience product. 
C)  a specialty product. 
D)  an unsought product. 
E)  a business product.

Question 7

Which statement about product lines is most accurate?

Accepted Answer

A)  An advantage of a narrow product line is the ability to have a greater gap between price points. 
B)  Product lines refer to consumer products; product mixes refer to industrial products. 
C)  An advantage of broad product lines is increased likelihood of access to large retail chain distribution. 
D)  A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions. 
E)  A broad product line reduces R&D costs. 
A)  An advantage of a narrow product line is the ability to have a greater gap between price points. 
B)  Product lines refer to consumer products; product mixes refer to industrial products. 
C)  An advantage of broad product lines is increased likelihood of access to large retail chain distribution. 
D)  A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions. 
E)  A broad product line reduces R&D costs.

Question 8

The Macintosh, iPod, iPhone, iPad, CarPlay, Apple Watch, and Apple AirPods are all examples of Apple's commitment to

Accepted Answer

A)  sustainable procurement. 
B)  social responsibility. 
C)  new product development. 
D)  using renewable resources. 
E)  respecting its workforce. 
A)  sustainable procurement. 
B)  social responsibility. 
C)  new product development. 
D)  using renewable resources. 
E)  respecting its workforce.

Question 9

Open innovation helps organizations overcome ________, one of the organizational inertias common in new-product failures.

Accepted Answer

A)  groupthink 
B)  intelligent failures 
C)  incomplete protocols 
D)  NIH barriers 
E)  bad timing 
A)  groupthink 
B)  intelligent failures 
C)  incomplete protocols 
D)  NIH barriers 
E)  bad timing

Question 10

Figure 10-1
-According to Figure 10-1 above, column A would represent which type of product?

Accepted Answer

A)  shopping products 
B)  convenience products 
C)  specialty products 
D)  prestige products 
E)  unsought products 
A)  shopping products 
B)  convenience products 
C)  specialty products 
D)  prestige products 
E)  unsought products

Question 11

The Thirsty Dog! beverage is an example of a product that failed in the marketplace. Identify and describe the reason(s) for this unique item's marketing-related product failure.

Accepted Answer

Thirsty Dog! failed because it had no ec

Question 12

GoPro did an environmental scan that uncovered a social trend toward sharing experiences during which stage of the new product development process?

Accepted Answer

A)  business analysis 
B)  new-product strategy development 
C)  screening and evaluation 
D)  commercialization 
E)  idea generation 
A)  business analysis 
B)  new-product strategy development 
C)  screening and evaluation 
D)  commercialization 
E)  idea generation

Question 13

Figure 10-1
-According to Figure 10-1 above, column C would represent which type of product?

Accepted Answer

A)  shopping products 
B)  convenience products 
C)  specialty products 
D)  prestige products 
E)  unsought products 
A)  shopping products 
B)  convenience products 
C)  specialty products 
D)  prestige products 
E)  unsought products

Question 14

After gaining widespread attention with the media, as well as popularity with teens, hoverboards made by a variety of manufacturers were found to catch fire or explode. Hoverboard sales suffered greatly as a result of which common reason for product failure?

Accepted Answer

A)  not satisfying customer needs on critical factors 
B)  poor product quality 
C)  poor execution of the marketing mix 
D)  an insignificant point of difference 
E)  bad timing 
A)  not satisfying customer needs on critical factors 
B)  poor product quality 
C)  poor execution of the marketing mix 
D)  an insignificant point of difference 
E)  bad timing

Question 15

One of the eight primary marketing-related reasons for new-product failure is

Accepted Answer

A)  not listening to the voice of the engineer. 
B)  insignificant point of difference. 
C)  too much advertising or too aggressive a tone for it. 
D)  failure to anticipate competitors' actions. 
E)  insufficient funding for rollout. 
A)  not listening to the voice of the engineer. 
B)  insignificant point of difference. 
C)  too much advertising or too aggressive a tone for it. 
D)  failure to anticipate competitors' actions. 
E)  insufficient funding for rollout.

Question 16

Thirsty Dog! is a zesty beef-flavored, vitamin-enriched, mineral-loaded, lightly carbonated bottled water for dogs. It might have been a great product, but competition over shelf space was fierce and the product could not generate enough sales per square foot for retailers. The makers of this product had

Accepted Answer

A)  poor product quality. 
B)  no economical access to buyers. 
C)  an insignificant point of difference. 
D)  incomplete market and product protocol. 
E)  poor execution of the marketing mix. 
A)  poor product quality. 
B)  no economical access to buyers. 
C)  an insignificant point of difference. 
D)  incomplete market and product protocol. 
E)  poor execution of the marketing mix.

Question 17

The new-product development process is

Accepted Answer

A)  the informal process of brainstorming to generate new-product concepts at a marketing staff meeting. 
B)  the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing. 
C)  the seven stages an organization goes through to identify business opportunities and convert them into salable products or services. 
D)  the three stages an organization goes through from idea generation to commercialization. 
E)  a formalized protocol for new-product development that begins at the corporate level and ends at the functional level. 
A)  the informal process of brainstorming to generate new-product concepts at a marketing staff meeting. 
B)  the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing. 
C)  the seven stages an organization goes through to identify business opportunities and convert them into salable products or services. 
D)  the three stages an organization goes through from idea generation to commercialization. 
E)  a formalized protocol for new-product development that begins at the corporate level and ends at the functional level.

Question 18

Philips Sonicare recently introduced the DiamondClean rechargeable toothbrush. A key innovation is its Quadpacer interval timer that goes off after 30 seconds to prompt the user to move on to the next quadrant of the mouth, resulting in better cleaning and improved gum health. This is an example of which type of innovation?

Accepted Answer

A)  disruptive innovation 
B)  continuous innovation 
C)  discontinuous innovation 
D)  dynamically continuous innovation 
E)  evolutionary innovation 
A)  disruptive innovation 
B)  continuous innovation 
C)  discontinuous innovation 
D)  dynamically continuous innovation 
E)  evolutionary innovation

Question 19

Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is most likely which type of innovation?

Accepted Answer

A)  continuous innovation 
B)  dynamically continuous innovation 
C)  discontinuous innovation 
D)  insignificant innovation 
E)  disruptive innovation 
A)  continuous innovation 
B)  dynamically continuous innovation 
C)  discontinuous innovation 
D)  insignificant innovation 
E)  disruptive innovation

Question 20

The two main classifications of business products are

Accepted Answer

A)  durable and nondurable products. 
B)  components and support products. 
C)  tangible and intangible products. 
D)  consumer and industrial products. 
E)  derived and maintenance products. 
A)  durable and nondurable products. 
B)  components and support products. 
C)  tangible and intangible products. 
D)  consumer and industrial products. 
E)  derived and maintenance products.

Exam 10: Developing New Products and Services

Which of these would most likely be considered a consumer product?

Explain what an unsought product is and give some examples.

With respect to distribution, convenience products are available

Specialty products are

Business analysis is the stage of the new-product development process

Fifty percent or more of American adults have not had their teeth checked by a dentist within the past five years. For these people, dental services would most likely be classified as

Which statement about product lines is most accurate?

The Macintosh, iPod, iPhone, iPad, CarPlay, Apple Watch, and Apple AirPods are all examples of Apple's commitment to

Open innovation helps organizations overcome ________, one of the organizational inertias common in new-product failures.

Figure 10-1 -According to Figure 10-1 above, column A would represent which type of product?

The Thirsty Dog! beverage is an example of a product that failed in the marketplace. Identify and describe the reason(s) for this unique item's marketing-related product failure.

GoPro did an environmental scan that uncovered a social trend toward sharing experiences during which stage of the new product development process?

Figure 10-1 -According to Figure 10-1 above, column C would represent which type of product?

After gaining widespread attention with the media, as well as popularity with teens, hoverboards made by a variety of manufacturers were found to catch fire or explode. Hoverboard sales suffered greatly as a result of which common reason for product failure?

One of the eight primary marketing-related reasons for new-product failure is

The new-product development process is

Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is most likely which type of innovation?

The two main classifications of business products are

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: the Strategic Marketing Proces

Building an Effective Marketing Plan

Financial Aspects of Marketing

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