Exam 10: Developing New Products and Services

In which stage of the new-product development process would a firm use both a SWOT analysis and environmental scanning to develop a new-product protocol and identify its strategic role for the firm?

All of these are sources for new-product ideas except which?

A product that requires the learning of entirely new consumption patterns among consumers is referred to as

Business products are also referred to as

What are the eight marketing reasons for new-product failures?

Intangible items such as music festivals, legal advice, or public transportation that an organization provides to consumers are referred to as

New-product strategy development calls for INGenius Co. to develop a battery recycler for the business market. Which is the most likely stage of the new-product development process in which manufacturing issues regarding the new product become an especially important element?

In addition to seeking ideas from more well-known sources, organizations also get ideas from universities, inventors, and smaller, nontraditional firms. For example, General Mills partnered with Brigham Young University to license its patent for

In terms of price, which type of consumer product would be relatively inexpensive?

Consumer products are

A product item refers to

In terms of brand loyalty, consumers are very brand loyal and will not accept substitutes for which type of consumer product?

Hewlett-Packard introduced its HP Tablet a few years after Apple launched its original iPad, about the same time Apple introduced its next-generation iPad2. Hewlett-Packard abandoned the product within months. According to the text, the HP Tablet's failure was due in large part to

Concept tests are part of which stage in the new-product development process?

The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is referred to as

A product that is new in some way but requires no new behaviors to be learned by consumers is a

Products such as tools and repair services that are used to assist in producing other products and services are

Among consumer products, advertising is especially important for

Unsought products are

Raw materials, such as grain or lumber, as well as assemblies or parts are referred to as