Exam 17: Sources of Secondary Data

How do true innovators differ from early adopters?

reflects a pattern of behaviours, attitudes, and opinions that influences all of a person's consumption activities.

The Macah, a Native American tribe from the Northwest, built functional seagoing canoes that are considered works of art by modern shipbuilders. By definition, these boats would be considered .

Regardless of how much behavioural change is demanded by an innovation, all of the following tend to be factors which speed up the adoption of innovations EXCEPT:

"Fads" are those fashions which sweep rapidly at one time across many social groups, encompassing many consumers.

Megan thought it strange that although her bathing suit covered much less skin than did her underwear, she felt comfortable wearing her bathing suit in public at the beach, but she would never think of walking around the beach in her underwear. This is an example of the power of how modify(s) expectations and behaviour.

One of the essentials for successful adoption of an innovation is the familiarity of its brand name to the consumer.

An infomercial would not be considered part of reality engineering.

In the game Everquest, players can enter a Pizza Hut restaurant. This is an example of advergaming.

A new product called Bugchaser has just come on the market. It is a wristband containing insect repellent. Mothers have found it especially useful with young children because it is odourless, nontoxic, and nonstaining. This example is an illustration of which of the following prerequisites for new product success?

Shift Corporation could not sell their running shoe at $39.99, but when they were priced at $159.99, the shoes sold out of all the stores almost overnight. Shift had just experienced the snob effect characteristically explained by the sociological model of fashion.

When Gillette's Mach 3 razor gives way to Gillette's new Mach 3 Turbo, this is known as a/an:

Free "trial- size" samples of a new product are distributed so that consumers can experiment with it prior to adoption.

All of the following are examples of formal gatekeepers, EXCEPT:

Discuss the differences between the etic and emic approaches to global marketing.

Generating new products and/or symbols within a culture production system is the function of a creative subsystem.

Of the following, which has a cycle that reaches the regression stage the slowest?

Companies today find that they must consider whether to market their products using the same marketing approach throughout the world, or develop a separate strategy for each culture. The perspective that each country is unique, has a national character of its own, a distinctive value system, and personality characteristics, is termed:

Psychological factors can be both informative and confusing in explaining why people desire to be in fashion. For example, the concept of consumers' "need for uniqueness" encompasses their need to be different:

An increased demand for exercise classes also resulted in an increased demand for specialized gym clothing. This phenomenon is termed the .