Exam 17: Sources of Secondary Data

Explain why a discontinuous innovation can be seen as a dynamically continuous innovation when it is first introduced and not noticed in its true form until much later. Use an example to illustrate your answer.

Early adopters share many of the same characteristics as innovators, but an important difference is the fact that they tend to shop in small boutiques that feature as- yet- unknown designers.

Author Harold Robbins was famous in the 1970s for his sexy adventure stories about "jet- setters." Many of the trends that he described eventually became more popular because of his vivid descriptions. Fashion houses began to send Mr. Robbins descriptions of their latest fashions before they were even put into production with the hope that he would incorporate the designs into his books. Considering information presented in the text and in this example, Mr. Robbins would be considered to be a _ _.

The first company to identify a trend and act on it has an advantage. According to the material presented in the text, list and discuss the guidelines for telling whether an innovation will be a fad or a trend. Be specific in your discussion.

When a song begins receiving wide airplay on radio stations, what stage of the fashion acceptance cycle is it in?

Katrina really likes a new line of microfiber shirts that has been on the market for a very short period of time. However, she has not bought any because she is concerned people might think of them as being artificial and cheap. Marketers would place her in the _ category.

Cans of Coca Cola are either drunk by actors, or prominently displayed in a movie. This process is termed _.

Stem cell research is a hot research topic, but it is not part of the fashion process.

When entering the global marketplace, if companies decide that countries differ culturally, that each country has its own national character requiring a strategy tailored just for that country, they are using which perspective?

VCRs were introduced in North America via the United States for a period of time before they migrated northward and were adopted by Canadians. This situation can be best described by the process of:

One distinction between arts and crafts is that an art product has no obvious functional value while a craft product usually does.

Dallas is playing an online racing game, and sees an Apple PC pop up on the screen. This is a relatively new strategy called:

Amy had a strong desire to purchase a pair of very expensive shoes during her visit to France. She envisioned the envious reactions of her classmates. Within her social context, Amy was participating in the process of .

To achieve certain economies of scale when competing in many world markets, some companies use a standardized marketing strategy for their products which focuses on the commonalties and similarities found across various cultures, a perspective termed:

Research has shown that people do not expect global companies to address social problems that are linked to what they sell and how they conduct business.

Styles are created exclusively by the deliberate inventions of designers and businesspeople.

All of the following, EXCEPT, _ are part of the Movement of Meaning Model.

Factors that influence the demand for fashion- related products include a (an) , wherein high prices still create high demand, and a (an) in which lower prices actually reduce demand.

Those who are among the very first to try something new on the market are _.

Roger Ebert, the film critic, is an example of a cultural gatekeeper.