Exam 17: Sources of Secondary Data
Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior158 Questions
Exam 2: Consumer and Social Well-Being155 Questions
Exam 3: Perception148 Questions
Exam 4: Learning and Memory152 Questions
Exam 5: Motivation and Affect152 Questions
Exam 6: The Self and Gender Identity139 Questions
Exam 7: Personality, Lifestyles, and Values149 Questions
Exam 8: Attitudes and Persuasive Communications148 Questions
Exam 9: Decision Making151 Questions
Exam 10: Buying, Using, and Disposing153 Questions
Exam 11: Group Influences and Social Media147 Questions
Exam 12: Income and Social Class143 Questions
Exam 13: Subcultures144 Questions
Exam 14: Culture143 Questions
Exam 15: Careers in Consumer Research149 Questions
Exam 16: Research Methods151 Questions
Exam 17: Sources of Secondary Data157 Questions
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Sam, a marketer for a company that sells high quality fashion items, noticed that setting high prices for fashion products created high demand. This is a phenomenon known as the snob effect.
(True/False)
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Some artists have had an influence not only on music but on the fashion that accompanies the subculture that listens to their form of music. Which of the following cultural production system subsystems would these artists belong to?
(Multiple Choice)
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Working people typical had to work outdoors in times past. What theory of fashion would explain why tans were considered to be unfashionable and unattractive a hundred years ago, but are now considered to be very fashionable?
(Multiple Choice)
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At any point in time, a large number of colours dominate the design world.
(True/False)
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A (an) is an idea or product that enters the consciousness of people over time.
(Short Answer)
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All of the following are true about the trickle- down theory of fashion, EXCEPT:
(Multiple Choice)
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When companies enter the global marketplace, they must decide if their product can be sold to many countries just as it is manufactured in Canada. If they decide that there are sufficient commonalties across the cultures that they can benefit from economies of scale in producing and distributing the product, they are using which perspective?
(Short Answer)
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Getting exposure for a product by inserting it into a movie script or television show is a common practice called product placement.
(True/False)
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The consists of all those people and organizations involved in creating symbolic meanings and transferring those meanings to cultural goods.
(Multiple Choice)
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Arnetta bought an electric blanket with a new type of control to replace the old comforter she had been using for years. What kind of innovation was the new electric blanket
.
(Short Answer)
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Classic western movies and family sitcom shows generally follow a cultural:
(Multiple Choice)
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Agents, A & R executives, stylists, image consultants are all termed .
(Short Answer)
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An elaborate hand- carved olive salad bowl is an example of an art product.
(True/False)
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Cultural selection is the process where some alternatives are selected over others by cultural gatekeepers.
(True/False)
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When the automobile first came out, people went from horse and carriage to a gas powered machine. A steering wheel, brakes and a gas pedal took over from a set of reins.As well, a roof comes as standard equipment. This would be an example of a/an:
(Multiple Choice)
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The process when elements of popular culture are appropriated by marketers and converted to vehicles for promotional strategies, is termed:
(Multiple Choice)
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When the meaning of a product is unclear or can mean different things to different consumers in different situations, it is said to be "undersymbolized."
(True/False)
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A relatively small number of judges in the fashion industry rule on what's in and what's not, who's hot and who's not. These taste makers directly influence the products that are eventually offered, by filtering the information intended for consumers. This group of fashion judges may include movie reviewers, interior designers, magazine editors, etc. Collectively they are known as .
(Short Answer)
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