Question 1

Early adopters are not concerned about social acceptance, as they are confident individuals.

Accepted Answer

A) True 
 B)False

Question 2

An innovator is an involved experienced customer who is very knowledgeable about the marketplace.

Accepted Answer

A) True 
 B)False

Question 3

Innovations may take the form of any of the following except for .

Accepted Answer

A)  a new manufacturing technique 
B)  a clothing style 
C)  an improvement in personal selling techniques used to sell a product 
D)  a new type of game console 
E)  a novel way to deliver a service 
A)  a new manufacturing technique 
B)  a clothing style 
C)  an improvement in personal selling techniques used to sell a product 
D)  a new type of game console 
E)  a novel way to deliver a service

Question 4

What is an innovation? What are the types?

Accepted Answer

Innovations are new products and styles

Question 5

Media exposure permits many groups to become aware of a style at the same time. As a result, fashion has largely been replaced by fashion.

Accepted Answer

A)  niche; anti- 
B)  social; trendy 
C)  elite; mass 
D)  classic; new age 
E)  short- lived; long- lived 
A)  niche; anti- 
B)  social; trendy 
C)  elite; mass 
D)  classic; new age 
E)  short- lived; long- lived

Question 6

If an international marketer were trying to develop a product to sell in a foreign market and adopted an etic perspective, the marketer would focus on commonalties across the cultures when developing the product.

Accepted Answer

A) True 
 B)False

Question 7

Some men find that women's golf clubs have a better feel and give greater accuracy than their own, but they won't adopt them. This is most likely due to:

Accepted Answer

A)  compatibility 
B)  complexity 
C)  confusion 
D)  activity 
E)  persuasiveness 
A)  compatibility 
B)  complexity 
C)  confusion 
D)  activity 
E)  persuasiveness

Question 8

What is the primary difference between an innovator and an early adopter?

Accepted Answer

A)  Early adopters are much the same as innovators except they, as a group, have higher average salaries and more education than do innovators. 
B)  Innovators are more risk adverse than are early adopters. 
C)  Innovators are extremely concerned with social appearance, while early adopters care much less about being accepted socially 
D)  Innovators are less socially active than are early adopters, who tend to be the true trendsetters of a society. 
E)  Innovators are more likely to have higher incomes and education levels and are more likely to accept risk than are early adopters. 
A)  Early adopters are much the same as innovators except they, as a group, have higher average salaries and more education than do innovators. 
B)  Innovators are more risk adverse than are early adopters. 
C)  Innovators are extremely concerned with social appearance, while early adopters care much less about being accepted socially 
D)  Innovators are less socially active than are early adopters, who tend to be the true trendsetters of a society. 
E)  Innovators are more likely to have higher incomes and education levels and are more likely to accept risk than are early adopters.

Question 9

Describe the three sociological models of fashion described in the text.

Accepted Answer

- The trickle- down theory states that s

Question 10

Monica is pleased in one way that the new style of dress that she bought in New York recently is catching on. But when she sees the lower classes adopting this style, she immediately starts to look around for something new to distance herself from it. This is an example of the theory called:

Accepted Answer

A)  adopt- adopt 
B)  fashion- focus 
C)  reward- rejection 
D)  trickle- down 
E)  refined- alliance 
A)  adopt- adopt 
B)  fashion- focus 
C)  reward- rejection 
D)  trickle- down 
E)  refined- alliance

Question 11

Suppose that it became fashionable to be overweight. How would the four models of fashion explain how the fashion norm would change from being underweight to being overweight?

Accepted Answer

- The psychological model explains fashi

Question 12

Richard is very skeptical of global companies - he does not think that they will behave responsibly. Richard could be classified as an antiglobal.

Accepted Answer

A) True 
 B)False

Question 13

Innovators tend to have more favourable attitudes towards taking risks. They also are likely to have higher education and income levels and to be socially active.

Accepted Answer

A) True 
 B)False

Question 14

The "language" of fashion is said to be a code which helps us decipher its symbolic meanings.

Accepted Answer

A) True 
 B)False

Question 15

Explain the concept of reality engineering and what it might have to do with consumer culture.

Accepted Answer

Reality engineering occurs as marketers

Question 16

In the 1920s proposed that "sexually charged areas wax and wane in order to maintain interest, and that clothing styles change to highlight or hide these parts."

Accepted Answer

A)  Simmel 
B)  Veblen 
C)  Freud 
D)  Flugel 
E)  Fischer 
A)  Simmel 
B)  Veblen 
C)  Freud 
D)  Flugel 
E)  Fischer

Question 17

One of the factors that dictates whether a new product will succeed is whether the product is observable by potential adopters.

Accepted Answer

A) True 
 B)False

Early adopters are not concerned about social acceptance, as they are confident individuals.

An innovator is an involved experienced customer who is very knowledgeable about the marketplace.

Innovations may take the form of any of the following except for .

What is an innovation? What are the types?

Media exposure permits many groups to become aware of a style at the same time. As a result, fashion has largely been replaced by fashion.

If an international marketer were trying to develop a product to sell in a foreign market and adopted an etic perspective, the marketer would focus on commonalties across the cultures when developing the product.

Some men find that women's golf clubs have a better feel and give greater accuracy than their own, but they won't adopt them. This is most likely due to:

What is the primary difference between an innovator and an early adopter?

Describe the three sociological models of fashion described in the text.

Monica is pleased in one way that the new style of dress that she bought in New York recently is catching on. But when she sees the lower classes adopting this style, she immediately starts to look around for something new to distance herself from it. This is an example of the theory called:

Suppose that it became fashionable to be overweight. How would the four models of fashion explain how the fashion norm would change from being underweight to being overweight?

Richard is very skeptical of global companies - he does not think that they will behave responsibly. Richard could be classified as an antiglobal.

Innovators tend to have more favourable attitudes towards taking risks. They also are likely to have higher education and income levels and to be socially active.

The "language" of fashion is said to be a code which helps us decipher its symbolic meanings.

Explain the concept of reality engineering and what it might have to do with consumer culture.

In the 1920s proposed that "sexually charged areas wax and wane in order to maintain interest, and that clothing styles change to highlight or hide these parts."

One of the factors that dictates whether a new product will succeed is whether the product is observable by potential adopters.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Filters

Exam 17: Sources of Secondary Data

Early adopters are not concerned about social acceptance, as they are confident individuals.

An innovator is an involved experienced customer who is very knowledgeable about the marketplace.

Innovations may take the form of any of the following except for .

What is an innovation? What are the types?

Media exposure permits many groups to become aware of a style at the same time. As a result, fashion has largely been replaced by fashion.

If an international marketer were trying to develop a product to sell in a foreign market and adopted an etic perspective, the marketer would focus on commonalties across the cultures when developing the product.

Some men find that women's golf clubs have a better feel and give greater accuracy than their own, but they won't adopt them. This is most likely due to:

What is the primary difference between an innovator and an early adopter?

Describe the three sociological models of fashion described in the text.

Monica is pleased in one way that the new style of dress that she bought in New York recently is catching on. But when she sees the lower classes adopting this style, she immediately starts to look around for something new to distance herself from it. This is an example of the theory called:

Suppose that it became fashionable to be overweight. How would the four models of fashion explain how the fashion norm would change from being underweight to being overweight?

Richard is very skeptical of global companies - he does not think that they will behave responsibly. Richard could be classified as an antiglobal.

Innovators tend to have more favourable attitudes towards taking risks. They also are likely to have higher education and income levels and to be socially active.

The "language" of fashion is said to be a code which helps us decipher its symbolic meanings.

Explain the concept of reality engineering and what it might have to do with consumer culture.

In the 1920s proposed that "sexually charged areas wax and wane in order to maintain interest, and that clothing styles change to highlight or hide these parts."

One of the factors that dictates whether a new product will succeed is whether the product is observable by potential adopters.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Filters