Question 1

If the receiver of a gift perceives it as a bribe, this would most likely _ the social relationship.

Accepted Answer

A)  symbolize 
B)  strengthen 
C)  affirm 
D)  weaken 
E)  not affect 
A)  symbolize 
B)  strengthen 
C)  affirm 
D)  weaken 
E)  not affect

Question 2

The rites of passage of consumers consist of three phases, , and
.

Accepted Answer

separation

Question 3

Ritual artifacts are:

Accepted Answer

A)  norms regarding the conduct of certain rituals 
B)  a set of instructions which tell how the ritual is to be conducted 
C)  used in consumer rituals but not other kinds of rituals 
D)  substitutes for ritual participation 
E)  the "props" of rituals; items used in performance of a ritual 
A)  norms regarding the conduct of certain rituals 
B)  a set of instructions which tell how the ritual is to be conducted 
C)  used in consumer rituals but not other kinds of rituals 
D)  substitutes for ritual participation 
E)  the "props" of rituals; items used in performance of a ritual

Question 4

In the third stage of the gift- giving ritual, the bonds between giver and recipient are evaluated and the relationship between them adjusted according to the perceived value of the gift. This third stage is known as

Accepted Answer

The answer of In the third stage of the gift-...

Question 5

Carlos, while out shopping for a birthday gift for his wife, decides to buy himself a watch that he has been eyeing for a few months. This is an example of:

Accepted Answer

A)  a gifting ritual 
B)  self- gifting 
C)  relationship equality 
D)  action- reward variables 
E)  a transference reaction 
A)  a gifting ritual 
B)  self- gifting 
C)  relationship equality 
D)  action- reward variables 
E)  a transference reaction

Question 6

The way in which a system is adapted to its habitat is termed:

Accepted Answer

A)  social structure 
B)  ideology 
C)  ecology 
D)  ethos 
E)  ethnoism 
A)  social structure 
B)  ideology 
C)  ecology 
D)  ethos 
E)  ethnoism

Question 7

Members of the Calvary Hill Baptist Church consider themselves to be full gospel, a tight- knit family- oriented church, and a place where the light of service and faith shines brightly on the congregation. The members of the church could be said (from this description) to share a common power distance.

Accepted Answer

A) True 
 B)False

Question 8

In many ways, culture can be thought of as a society's:

Accepted Answer

A)  libido 
B)  aesthetic side 
C)  personality 
D)  conscience 
E)  marketer 
A)  libido 
B)  aesthetic side 
C)  personality 
D)  conscience 
E)  marketer

Question 9

Certain parts of Africa suffer from an epidemic AIDS. One of the reasons they believe a person gets AIDS is because they are being punished by God. Consequently, people that are victimized by AIDS are often shunned by members of the population. This example is an example of how can affect a culture.

Accepted Answer

A)  uncertainty avoidance 
B)  individualism 
C)  power distance 
D)  the presence of norms 
E)  masculinity/femininity 
A)  uncertainty avoidance 
B)  individualism 
C)  power distance 
D)  the presence of norms 
E)  masculinity/femininity

Question 10

Profane consumption deals with:

Accepted Answer

A)  pornographic products 
B)  ordinary consumer objects 
C)  conspicuous usage habits 
D)  exaggerated habits 
E)  extraordinary events 
A)  pornographic products 
B)  ordinary consumer objects 
C)  conspicuous usage habits 
D)  exaggerated habits 
E)  extraordinary events

Question 11

A product that provides benefits consistent with those desired by members of a culture at a particular time has a much better chance of acceptance in the marketplace.

Accepted Answer

A) True 
 B)False

Question 12

The story goes that George Washington (as a small child) cut down his father's cherry tree with a hatchet. When asked who might have committed this act (even though young Washington was afraid of punishment for the act), George replied, "I cannot tell a lie; I cut down the cherry tree." This story has taken on mythical proportions in the United States and is designed to provide a model for personal conduct. Which of the following functions would the myth best match?

Accepted Answer

A)  cosmological 
B)  metaphysical 
C)  anthropological 
D)  sociological 
E)  psychological 
A)  cosmological 
B)  metaphysical 
C)  anthropological 
D)  sociological 
E)  psychological

Question 13

One of the functions of a cultural myth is to serve as an anthropological reference point.

Accepted Answer

A) True 
 B)False

Question 14

The Super Bowl qualifies as a sacred event for many individuals.

Accepted Answer

A) True 
 B)False

Question 15

Special times or events marked by a change in the social status of the participants are referred to as:

Accepted Answer

A)  purification rituals 
B)  socio- transformations 
C)  mortification rituals 
D)  rites of passage 
E)  Miller time 
A)  purification rituals 
B)  socio- transformations 
C)  mortification rituals 
D)  rites of passage 
E)  Miller time

Question 16

In a culture, the function of myths is all of the following, EXCEPT:

Accepted Answer

A)  to maintain social order by authorizing a social code to be followed by members of a culture 
B)  to understand how people feel threatened by ambiguous situations 
C)  to integrate all of the components of the universe into a single picture 
D)  to help to explain the origins of existence 
E)  psychologically to provide models for personal conduct 
A)  to maintain social order by authorizing a social code to be followed by members of a culture 
B)  to understand how people feel threatened by ambiguous situations 
C)  to integrate all of the components of the universe into a single picture 
D)  to help to explain the origins of existence 
E)  psychologically to provide models for personal conduct

Question 17

Each of the following ritual types - civic, group, and family - are devoted group learning.

Accepted Answer

A) True 
 B)False

Question 18

Every culture is different. Much of this variability can be accounted for by four dimensions. Name them and describe why this information is of importance to marketers.

Accepted Answer

The four dimensions of variability are:

Question 19

Ethos refers to the ideological area of culture which consists of a set of moral, aesthetic, and evaluative principles.

Accepted Answer

A) True 
 B)False

Question 20

Items used in the performance of rituals are known as ritual consumptions.

Accepted Answer

A) True 
 B)False

If the receiver of a gift perceives it as a bribe, this would most likely _ the social relationship.

The rites of passage of consumers consist of three phases, , and .

Ritual artifacts are:

In the third stage of the gift- giving ritual, the bonds between giver and recipient are evaluated and the relationship between them adjusted according to the perceived value of the gift. This third stage is known as

Carlos, while out shopping for a birthday gift for his wife, decides to buy himself a watch that he has been eyeing for a few months. This is an example of:

The way in which a system is adapted to its habitat is termed:

In many ways, culture can be thought of as a society's:

Certain parts of Africa suffer from an epidemic AIDS. One of the reasons they believe a person gets AIDS is because they are being punished by God. Consequently, people that are victimized by AIDS are often shunned by members of the population. This example is an example of how can affect a culture.

Profane consumption deals with:

A product that provides benefits consistent with those desired by members of a culture at a particular time has a much better chance of acceptance in the marketplace.

One of the functions of a cultural myth is to serve as an anthropological reference point.

The Super Bowl qualifies as a sacred event for many individuals.

Special times or events marked by a change in the social status of the participants are referred to as:

In a culture, the function of myths is all of the following, EXCEPT:

Each of the following ritual types - civic, group, and family - are devoted group learning.

Every culture is different. Much of this variability can be accounted for by four dimensions. Name them and describe why this information is of importance to marketers.

Ethos refers to the ideological area of culture which consists of a set of moral, aesthetic, and evaluative principles.

Items used in the performance of rituals are known as ritual consumptions.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Sources of Secondary Data

Filters

Exam 16: Research Methods

If the receiver of a gift perceives it as a bribe, this would most likely _ the social relationship.

The rites of passage of consumers consist of three phases, , and .

Ritual artifacts are:

In the third stage of the gift- giving ritual, the bonds between giver and recipient are evaluated and the relationship between them adjusted according to the perceived value of the gift. This third stage is known as

Carlos, while out shopping for a birthday gift for his wife, decides to buy himself a watch that he has been eyeing for a few months. This is an example of:

The way in which a system is adapted to its habitat is termed:

In many ways, culture can be thought of as a society's:

Profane consumption deals with:

A product that provides benefits consistent with those desired by members of a culture at a particular time has a much better chance of acceptance in the marketplace.

One of the functions of a cultural myth is to serve as an anthropological reference point.

The Super Bowl qualifies as a sacred event for many individuals.

Special times or events marked by a change in the social status of the participants are referred to as:

In a culture, the function of myths is all of the following, EXCEPT:

Each of the following ritual types - civic, group, and family - are devoted group learning.

Every culture is different. Much of this variability can be accounted for by four dimensions. Name them and describe why this information is of importance to marketers.

Ethos refers to the ideological area of culture which consists of a set of moral, aesthetic, and evaluative principles.

Items used in the performance of rituals are known as ritual consumptions.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Sources of Secondary Data

Filters