Question 1

Where you stand in a crowded elevator is an example of a , while your reluctance to marry your cousin is a .

Accepted Answer

A)  custom; convention 
B)  convention; custom 
C)  more; convention 
D)  convention; more 
E)  custom; more 
A)  custom; convention 
B)  convention; custom 
C)  more; convention 
D)  convention; more 
E)  custom; more

Question 2

It is Amy's birthday, she receives gifts from several of her friends. According to some researchers this gift- giving has the following relational effect:

Accepted Answer

A)  negligible effects 
B)  negative confirmation 
C)  weakening 
D)  strengthening 
E)  affirmation 
A)  negligible effects 
B)  negative confirmation 
C)  weakening 
D)  strengthening 
E)  affirmation

Question 3

Thelma collects unusual salt and pepper shakers. Recently she purchased a set shaped like leeks. When she returned home she placed them with the rest of her collection. They became:

Accepted Answer

A)  substantiated 
B)  desacralized 
C)  contaminated 
D)  sacralized 
E)  objectified 
A)  substantiated 
B)  desacralized 
C)  contaminated 
D)  sacralized 
E)  objectified

Question 4

Friday is pay day, so the friends always meet for drinks after work. This is an example of a:

Accepted Answer

A)  convention 
B)  ritual 
C)  norm 
D)  custom 
E)  rite 
A)  convention 
B)  ritual 
C)  norm 
D)  custom 
E)  rite

Question 5

Those who look at gift- giving as a form of social expression postulate that gift- giving is more altruistic at the beginning of a relationship and becomes more exchange- oriented as the relationship develops.

Accepted Answer

A) True 
 B)False

Question 6

The Pope would be an example of a/an:

Accepted Answer

A)  reciprocity norm 
B)  reciprocity symbol 
C)  cultural convention 
D)  sacred person 
E)  cultural object 
A)  reciprocity norm 
B)  reciprocity symbol 
C)  cultural convention 
D)  sacred person 
E)  cultural object

Question 7

Once a culture is established it doesn't change. An apparent change in a culture is simply the emergence of a new culture.

Accepted Answer

A) True 
 B)False

Question 8

Patterns of behaviour which emphasize underlying symbolic meanings or social values are called:

Accepted Answer

A)  addictions 
B)  consumer values 
C)  consumptive roles 
D)  rituals 
E)  habits 
A)  addictions 
B)  consumer values 
C)  consumptive roles 
D)  rituals 
E)  habits

Question 9

Dirk undergoes a rite of passage when he joins the military. Within weeks of signing the relevant papers he leaves for boot camp. This stage is termed:

Accepted Answer

A)  aggregation 
B)  liminality 
C)  embarkation 
D)  acculturization 
E)  separation 
A)  aggregation 
B)  liminality 
C)  embarkation 
D)  acculturization 
E)  separation

Question 10

Anna's best friend Aubrey was getting married. Anna spent a lot of time thinking of the perfect gift. She was so excited about the gift that she gave it to Aubrey before the wedding. Aubrey cried and told Anna that she would never in her life have a better friend. Reformulation is the proper term for the new bond between Anna and Aubrey.

Accepted Answer

A) True 
 B)False

Question 11

Condoms marketed in pastel- carrying cases for female buyers are an illustration of how a culture can be
changed by a product.

Accepted Answer

A) True 
 B)False

Question 12

An analysis of the underlying structure of many myths reveals that two opposing ends of a dimension are represented, such as good vs. evil. This structure is known as .

Accepted Answer

The answer of An analysis of the underlying structure of...

Question 13

Canada's culture emphasizes personal enjoyment, excitement, equality and freedom. These are associated with a/an _ culture;

Accepted Answer

A)  collectivist 
B)  innovative 
C)  individualist 
D)  assimilative 
E)  co- operative 
A)  collectivist 
B)  innovative 
C)  individualist 
D)  assimilative 
E)  co- operative

Question 14

Some people have been offended when marketers refer to some event such as the Super Bowl as a sacred event. They believe that business people are being disrespectful. Explain how the concept of sacred in consumer behaviour is both the same and different from the concept of "sacred" held in a traditional religious context.

Accepted Answer

In marketing, an event, place, or person

Question 15

Researchers primarily see the gift- giving ritual as one of _ .

Accepted Answer

A)  guilty exchange 
B)  psychological exchange 
C)  economic exchange 
D)  symbolic exchange 
E)  stylistic exchange 
A)  guilty exchange 
B)  psychological exchange 
C)  economic exchange 
D)  symbolic exchange 
E)  stylistic exchange

Question 16

Primitive societies as well as modern societies utilize "rites of passage."

Accepted Answer

A) True 
 B)False

Question 17

Most of what each of us knows about norms is learned:

Accepted Answer

A)  through punishment. 
B)  through instrumental conditioning. 
C)  through classical conditioning. 
D)  by the age of four. 
E)  vicariously. 
A)  through punishment. 
B)  through instrumental conditioning. 
C)  through classical conditioning. 
D)  by the age of four. 
E)  vicariously.

Question 18

A phaser from the original Star Trek show, Archie Bunker's chair from All in the Family, and one of John Lennon's guitars are all examples of how common objects can take on sacred meaning through a process known as _.

Accepted Answer

A)  prioritization 
B)  adaptation 
C)  acculturation 
D)  collection 
E)  objectification 
A)  prioritization 
B)  adaptation 
C)  acculturation 
D)  collection 
E)  objectification

Question 19

A dimension accounting for variability among cultures is the amount of emphasis placed upon maleness and femaleness.

Accepted Answer

A) True 
 B)False

Question 20

Jerry is very much in love with Anna, so he buys her flowers every week. His behaviour is an example of how gift- giving can involve a:

Accepted Answer

A)  economic exchange 
B)  social exchange 
C)  profane exchange 
D)  sacred exchange 
E)  symbolic exchange 
A)  economic exchange 
B)  social exchange 
C)  profane exchange 
D)  sacred exchange 
E)  symbolic exchange

Where you stand in a crowded elevator is an example of a , while your reluctance to marry your cousin is a .

It is Amy's birthday, she receives gifts from several of her friends. According to some researchers this gift- giving has the following relational effect:

Thelma collects unusual salt and pepper shakers. Recently she purchased a set shaped like leeks. When she returned home she placed them with the rest of her collection. They became:

Friday is pay day, so the friends always meet for drinks after work. This is an example of a:

Those who look at gift- giving as a form of social expression postulate that gift- giving is more altruistic at the beginning of a relationship and becomes more exchange- oriented as the relationship develops.

The Pope would be an example of a/an:

Once a culture is established it doesn't change. An apparent change in a culture is simply the emergence of a new culture.

Patterns of behaviour which emphasize underlying symbolic meanings or social values are called:

Dirk undergoes a rite of passage when he joins the military. Within weeks of signing the relevant papers he leaves for boot camp. This stage is termed:

Condoms marketed in pastel- carrying cases for female buyers are an illustration of how a culture can be changed by a product.

An analysis of the underlying structure of many myths reveals that two opposing ends of a dimension are represented, such as good vs. evil. This structure is known as .

Canada's culture emphasizes personal enjoyment, excitement, equality and freedom. These are associated with a/an _ culture;

Researchers primarily see the gift- giving ritual as one of _ .

Primitive societies as well as modern societies utilize "rites of passage."

Most of what each of us knows about norms is learned:

A phaser from the original Star Trek show, Archie Bunker's chair from All in the Family, and one of John Lennon's guitars are all examples of how common objects can take on sacred meaning through a process known as _.

A dimension accounting for variability among cultures is the amount of emphasis placed upon maleness and femaleness.

Jerry is very much in love with Anna, so he buys her flowers every week. His behaviour is an example of how gift- giving can involve a:

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Sources of Secondary Data

Filters

Exam 16: Research Methods

Where you stand in a crowded elevator is an example of a , while your reluctance to marry your cousin is a .

It is Amy's birthday, she receives gifts from several of her friends. According to some researchers this gift- giving has the following relational effect:

Thelma collects unusual salt and pepper shakers. Recently she purchased a set shaped like leeks. When she returned home she placed them with the rest of her collection. They became:

Friday is pay day, so the friends always meet for drinks after work. This is an example of a:

Those who look at gift- giving as a form of social expression postulate that gift- giving is more altruistic at the beginning of a relationship and becomes more exchange- oriented as the relationship develops.

The Pope would be an example of a/an:

Once a culture is established it doesn't change. An apparent change in a culture is simply the emergence of a new culture.

Patterns of behaviour which emphasize underlying symbolic meanings or social values are called:

Dirk undergoes a rite of passage when he joins the military. Within weeks of signing the relevant papers he leaves for boot camp. This stage is termed:

Condoms marketed in pastel- carrying cases for female buyers are an illustration of how a culture can be changed by a product.

An analysis of the underlying structure of many myths reveals that two opposing ends of a dimension are represented, such as good vs. evil. This structure is known as .

Canada's culture emphasizes personal enjoyment, excitement, equality and freedom. These are associated with a/an _ culture;

Researchers primarily see the gift- giving ritual as one of _ .

Primitive societies as well as modern societies utilize "rites of passage."

Most of what each of us knows about norms is learned:

A phaser from the original Star Trek show, Archie Bunker's chair from All in the Family, and one of John Lennon's guitars are all examples of how common objects can take on sacred meaning through a process known as _.

A dimension accounting for variability among cultures is the amount of emphasis placed upon maleness and femaleness.

Jerry is very much in love with Anna, so he buys her flowers every week. His behaviour is an example of how gift- giving can involve a:

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Sources of Secondary Data

Filters