Exam 16: Research Methods

An ad which is based on the classic struggle between virtue and temptation draws on a (an):

As part of the ritual of eating, an etiquette book would be considered an example of .

Describe the differences between desacralization and sacralization by giving illustrations. Be sure to include comments on what the term objectification means with respect to the term sacralization.

It is very important to cultures like Japan to not give gifts at funerals or other events where people may be depressed.

Gift giving is only viewed as a form of economic exchange.

Cannibalism involves a taboo or forbidden behaviour, calling for strong punishment from other members of a society. Such customs, with strong moral overtones, are called .

A cultural system consists of three functional areas:

The "before and after" phenomenon of grooming rituals underscores the:

Crescive norms are those which have been explicitly agreed upon by members of a culture.

According to the "Doctrine of Signatures" a plant that resembles a part of the body can be used as a cure for any ailment of that body part. Hence, a perennial wildflower named Hepatica is sold as a cure for liver ailments because parts of the plant look like the liver. This can be seen as a primitive belief system in which certain products take on properties.

Desacralization involves objects and events that are set apart from normal activities and are treated with some degree of respect or awe.

A myth is a story containing symbolic elements that expresses the shared emotions and ideals of a culture.

Enacted norms are rules that are:

During their daily "retreat" at Starbucks, Whitney's friend, Gab, recommended an aromatherapy bath and a glass of Chardonnay to brighten her mood. Whitney took Gab's advice because it made sense within the context of the shared meaning of the in which they lived, worked and consumed.

Many types of consumer activity involve the marking of boundaries, or binary opposition, such as good versus bad, regular versus lo- cal, etc. Objects or events that are set apart from normal activities and treated with some degree of respect or awe are called:

People buying Christmas presents is based on what kind of event?

"Liminality" is the middle stage of role transition associated with rites of passage.

Using two types of binary oppositions, use beauty products to illustrate how marketers might appeal to each opposition.

Define rites of passage and indicate the various stages of role transition. In what way do marketers relate to rites of passage?

The outpouring of affection and adoration for Elvis Presley, even years after his death, has to mean that to many consumers, Elvis is .