Question 1

As soon as an item such as a costume worn by Brad Pitt enters a "collection" of memorabilia, it is "sacralized" to some people.

Accepted Answer

A) True 
 B)False

Question 2

Adaptability refers to the way a cultural system is adapted to its habitat.

Accepted Answer

A) True 
 B)False

Question 3

Re- entering the dating market would be classified as a rite of passage.

Accepted Answer

A) True 
 B)False

Question 4

Discuss the concept of sacralization in relationship to collecting and hoarding.

Accepted Answer

Sacralization occurs when ordinary objec

Question 5

Jan really needed a new bike, but couldn't afford one. Jonathan, the guy she had been dating for two weeks, decided to her one. What effect will this gift likely have on their relationship?

Accepted Answer

A)  Affirmation 
B)  Weakening 
C)  Negligible Effect 
D)  Negative Confirmation 
E)  Strengthening 
A)  Affirmation 
B)  Weakening 
C)  Negligible Effect 
D)  Negative Confirmation 
E)  Strengthening

Question 6

When something once considered sacred becomes more commonplace, even mass- produced, we say that a process of _ has occurred.

Accepted Answer

A)  de- escalation 
B)  contamination 
C)  desalinization 
D)  delineation 
E)  desacralization 
A)  de- escalation 
B)  contamination 
C)  desalinization 
D)  delineation 
E)  desacralization

Question 7

It can be difficult to grasp the full impact of culture on consumption because:

Accepted Answer

A)  it is so powerful and far- reaching an influence on our lives that it may be hard to see it as separate from just "the way things are" 
B)  there are so many different cultural groups in our society that we cannot keep their influences separate 
C)  only primitive societies are affected by their cultures 
D)  only modern societies are affected by their cultures 
E)  we get used to cultural effects and tune them out 
A)  it is so powerful and far- reaching an influence on our lives that it may be hard to see it as separate from just "the way things are" 
B)  there are so many different cultural groups in our society that we cannot keep their influences separate 
C)  only primitive societies are affected by their cultures 
D)  only modern societies are affected by their cultures 
E)  we get used to cultural effects and tune them out

Question 8

Antifestivals are by definition not a type of ritual because they distort cultural occasions.

Accepted Answer

A) True 
 B)False

Question 9

Among holidays, Halloween is unusual in that:

Accepted Answer

A)  it is the only holiday that uses costumes 
B)  it is the only holiday celebrated at night 
C)  it is celebrated primarily by family members 
D)  its rituals are somewhat opposite of more traditional holidays, such as Christmas 
E)  it lacks rituals altogether 
A)  it is the only holiday that uses costumes 
B)  it is the only holiday celebrated at night 
C)  it is celebrated primarily by family members 
D)  its rituals are somewhat opposite of more traditional holidays, such as Christmas 
E)  it lacks rituals altogether

Question 10

A monomyth is the term used to describe the concept that there is essentially only one real myth
-all others are derived from it.

Accepted Answer

A) True 
 B)False

Question 11

Fans may wish to own something that was once owned by Elvis Presley, and if successful, they may value the object as sacred. This is a result of a process known as:

Accepted Answer

A)  co- variation 
B)  contamination 
C)  illumination 
D)  de- mystification 
E)  guilt by association 
A)  co- variation 
B)  contamination 
C)  illumination 
D)  de- mystification 
E)  guilt by association

Question 12

Bob is a lover of antiques. Each Saturday he visits the local garage sales where he gets great finds. His house is full of his finds. He can be termed a (an):

Accepted Answer

A)  compiler 
B)  collectible 
C)  hoarder 
D)  stockpiler 
E)  collector 
A)  compiler 
B)  collectible 
C)  hoarder 
D)  stockpiler 
E)  collector

Question 13

Souvenir reproductions of the Eiffel Tower or the CN Tower are examples of profane objects.

Accepted Answer

A) True 
 B)False

Question 14

Culture, a concept crucial to the understanding of consumer behaviour, may be thought of as a society's personality.

Accepted Answer

A) True 
 B)False

Question 15

How far you stand away from another person ("personal space") is determined by norm
conventions.

Accepted Answer

A) True 
 B)False

Question 16

Arriving at boot camp for his basic training, Dirk must find his way around and adjust to his new life. This stage is termed:

Accepted Answer

A)  liminality 
B)  embarkation 
C)  aggregation 
D)  acculturization 
E)  separation 
A)  liminality 
B)  embarkation 
C)  aggregation 
D)  acculturization 
E)  separation

Question 17

Which of the following is an example of a sacred place?

Accepted Answer

A)  Walking through the forest on a spring day 
B)  A Hard Rock Café 
C)  Ground Zero in Manhattan 
D)  A cliff from which one can often see a beautiful sunset 
E)  A movie theater with massive screens and amazing sound 
A)  Walking through the forest on a spring day 
B)  A Hard Rock Café 
C)  Ground Zero in Manhattan 
D)  A cliff from which one can often see a beautiful sunset 
E)  A movie theater with massive screens and amazing sound

Question 18

Which of the following would best describe a norm?

Accepted Answer

A)  A norm is subjective and therefore differs between individuals. Therefore, identifying a cultural norm is almost impossible. 
B)  Norms are the laws of a culture. They are behaviours that are so important that they are written into law. 
C)  Norms are so "normal" to a group that even small children can describe them in detail to outsiders. 
D)  Norms are the universal behaviours that set us apart as humans irrespective of the culture a person happens to live in. Norms allows persons to understand at least parts of other cultures. 
E)  A norm is what is considered normal within a group. They are so taken for granted that most people don't know what their norms are until they see one violated. 
A)  A norm is subjective and therefore differs between individuals. Therefore, identifying a cultural norm is almost impossible. 
B)  Norms are the laws of a culture. They are behaviours that are so important that they are written into law. 
C)  Norms are so "normal" to a group that even small children can describe them in detail to outsiders. 
D)  Norms are the universal behaviours that set us apart as humans irrespective of the culture a person happens to live in. Norms allows persons to understand at least parts of other cultures. 
E)  A norm is what is considered normal within a group. They are so taken for granted that most people don't know what their norms are until they see one violated.

Question 19

A bat mitzvah is known as a rite of passage.

Accepted Answer

A) True 
 B)False

Question 20

Culture is the "key" to guaranteeing product sales.

Accepted Answer

A) True 
 B)False

As soon as an item such as a costume worn by Brad Pitt enters a "collection" of memorabilia, it is "sacralized" to some people.

Adaptability refers to the way a cultural system is adapted to its habitat.

Re- entering the dating market would be classified as a rite of passage.

Discuss the concept of sacralization in relationship to collecting and hoarding.

Jan really needed a new bike, but couldn't afford one. Jonathan, the guy she had been dating for two weeks, decided to her one. What effect will this gift likely have on their relationship?

When something once considered sacred becomes more commonplace, even mass- produced, we say that a process of _ has occurred.

It can be difficult to grasp the full impact of culture on consumption because:

Antifestivals are by definition not a type of ritual because they distort cultural occasions.

Among holidays, Halloween is unusual in that:

A monomyth is the term used to describe the concept that there is essentially only one real myth -all others are derived from it.

Fans may wish to own something that was once owned by Elvis Presley, and if successful, they may value the object as sacred. This is a result of a process known as:

Bob is a lover of antiques. Each Saturday he visits the local garage sales where he gets great finds. His house is full of his finds. He can be termed a (an):

Souvenir reproductions of the Eiffel Tower or the CN Tower are examples of profane objects.

Culture, a concept crucial to the understanding of consumer behaviour, may be thought of as a society's personality.

How far you stand away from another person ("personal space") is determined by norm conventions.

Arriving at boot camp for his basic training, Dirk must find his way around and adjust to his new life. This stage is termed:

Which of the following is an example of a sacred place?

Which of the following would best describe a norm?

A bat mitzvah is known as a rite of passage.

Culture is the "key" to guaranteeing product sales.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Sources of Secondary Data

Filters

Exam 16: Research Methods

As soon as an item such as a costume worn by Brad Pitt enters a "collection" of memorabilia, it is "sacralized" to some people.

Adaptability refers to the way a cultural system is adapted to its habitat.

Re- entering the dating market would be classified as a rite of passage.

Discuss the concept of sacralization in relationship to collecting and hoarding.

Jan really needed a new bike, but couldn't afford one. Jonathan, the guy she had been dating for two weeks, decided to her one. What effect will this gift likely have on their relationship?

When something once considered sacred becomes more commonplace, even mass- produced, we say that a process of _ has occurred.

It can be difficult to grasp the full impact of culture on consumption because:

Antifestivals are by definition not a type of ritual because they distort cultural occasions.

Among holidays, Halloween is unusual in that:

A monomyth is the term used to describe the concept that there is essentially only one real myth -all others are derived from it.

Fans may wish to own something that was once owned by Elvis Presley, and if successful, they may value the object as sacred. This is a result of a process known as:

Bob is a lover of antiques. Each Saturday he visits the local garage sales where he gets great finds. His house is full of his finds. He can be termed a (an):

Souvenir reproductions of the Eiffel Tower or the CN Tower are examples of profane objects.

Culture, a concept crucial to the understanding of consumer behaviour, may be thought of as a society's personality.

How far you stand away from another person ("personal space") is determined by norm conventions.

Arriving at boot camp for his basic training, Dirk must find his way around and adjust to his new life. This stage is termed:

Which of the following is an example of a sacred place?

Which of the following would best describe a norm?

A bat mitzvah is known as a rite of passage.

Culture is the "key" to guaranteeing product sales.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Sources of Secondary Data

Filters