Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior

The notation for business to consumers on the Internet is .

Sarah is extremely interested in understanding which parts of her company's website are most likely to be read by Internet users. The person that would be best- suited to help her solve this problem would have a background in:

A low tar claim in an advertisement for Brand X cigarettes proved to be misleading. Which Act was violated?

Of the following pieces of legislation intended to protect the consumer, which was the earliest:

Consumer behaviour as a science deals mainly with what happens at the point of purchase.

The "pyramid of consumer behaviour" illustrates the focus of several disciplines when studying consumer behaviour. Focus on the individual's consumer behaviour (such as how one reads certain sections of a magazine) is termed:

When a major hurricane is predicted in the southern United States, which product do people stock up on the most?

Terry, an art lover, has a strong emotion towards her modern painting that she bought last month. Her relationship with this product is:

The term "brand loyalty" refers to making a product's "personality" resemble or be consistent with the consumer's self- perceptions.

Some researchers argue that the field of consumer behaviour should not have a strategic focus at all and should not be a(n):

A clergyman of a small inner city parish has spent time defacing billboards advertising the local casino. Explain his behaviour.

At times Pepsi and Coke have been accused of causing psychological dependence due to the levels of caffeine in their colas. This is known as:

In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called:

One of the fundamental premises of the modern field of consumer behaviour is that people often buy products, not for what they do, but for what they:

Database marketing involves the use of only demographic characteristics in order to be effective.

The theory of self- verification suggests that people portray their self- concept in a self- congruent manner in order to bolster a person's confidence in predicting and controlling the world.

A good illustration of consumption addiction is going to shopping malls.

A person can have all of the following relationships with a product EXCEPT:

Jonathan, who can be characterized as an extrovert, has 718 Facebook friends. In contrast, Sam, who can be characterized as an introvert, has only 183 friends on Facebook. This situation supports which model of Internet use?

Social class is not considered a demographic variable because it is not a directly observable aspect of the population.