Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior

The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires is called:

Mrs. Almarez is a middle- aged, high income, stay at home mother. Recently she was caught shoplifting. She shoplifts because:

Pastiche is a term that means "mixture of words"

The "pyramid of consumer behaviour" illustrates the focus of several disciplines when studying consumer behaviour. Studying a phenomenon or activity such as a consumption pattern, which occurs among large groups of people, perhaps even a nation, shows a research focus termed:

In a field of study like consumer behaviour, when a competing paradigm challenges the dominant set of assumptions, this is known as a:

The fact that bribery in business is acceptable in some countries but not in others demonstrates that:

Online shopping does not create opportunities for small, specialized businesses.

Australia and Switzerland are two of the most well- known countries for bribery.

Name four types of relationships a person may have with a product.

Brenda is extremely interested in how female images of changed in magazine advertising over time. Her interest is related to which field of study?

Rather than try to reach everybody, a marketer today usually targets his product to specific consumers, even if he makes other people deliberately avoid it as a result.

Jennifer is cultural anthropologist, and therefore, her research projects would be focussed on addressing micro consumer behaviour issues.

Employees are the major cause of shrinkage in firms.

James is choosing between buying a new Honda or a new Toyota, but cannot decide which one better suits his identity. For James, this issue is a prepurchase issue.

In the "good old days" companies decided what they wanted their customers to know and do. This time is known as:

Identify and describe four types of relationships that consumers can have with products.

Judy received an email stating that a person she didn't know had passed away with a large fortune. The email encouraged her to send her bank information so that she could split the wealth with the emailer. The emailer is likely a(n):

Volkswagen Beetle ads typified a social outcast who is able to poke holes in the stuffiness and rigidity of bureaucracy. This approach would reflect a paradigm reflecting:

The choice of a favourite website by an individual can be said to be very much a lifestyle statement.

When a friend goes with a teenager on a shopping trip for clothes and provides recommendations for or against buying a certain item, the friend is serving as a/an: