Question 1

Describe a virtual brand community. Create an example that demonstrates the concept.

Accepted Answer

The example used in the text is The Holl

Question 2

The "interdisciplinary influence" on the study of consumer behaviour refers to:

Accepted Answer

A)  the wide range of different professional and academic fields doing consumer research 
B)  the increasing need to acknowledge differences in other cultures when marketing products 
C)  setting a deliberate policy of hiring consumer research professionals who are from other countries 
D)  the need for establishing rigorous discipline when conducting consumer research 
E)  the variety of organizations sponsoring consumer research, such as universities, advertising agencies, governments, and manufacturers 
A)  the wide range of different professional and academic fields doing consumer research 
B)  the increasing need to acknowledge differences in other cultures when marketing products 
C)  setting a deliberate policy of hiring consumer research professionals who are from other countries 
D)  the need for establishing rigorous discipline when conducting consumer research 
E)  the variety of organizations sponsoring consumer research, such as universities, advertising agencies, governments, and manufacturers

Question 3

"Shopaholics" turn to shopping in much the same way as addicted people turn to drugs or alcohol.

Accepted Answer

A) True 
 B)False

Question 4

Consumer purchases are the best measure for determining whether or not a marketing strategy was a success.

Accepted Answer

A) True 
 B)False

Question 5

Business ethics essentially are rules of conduct that guide actions in the marketplace.

Accepted Answer

A) True 
 B)False

Question 6

Thirteen- year- old Sophie's mother has just purchased a new outfit for her. In Sophie's eyes this is viewed as .

Accepted Answer

The answer of Thirteen- year- old Sophie's mother has just...

Question 7

Why would a cereal manufacturer advertise a well- known children's cereal during a popular television show for adults?

Accepted Answer

A)  Adults engage in role playing and act like children while watching television. 
B)  Showing advertisements during popular television advertisements results in better recall. 
C)  The cereal manufacturer has identified that there is a difference between the user of the product and the purchaser of the product. 
D)  The company is relying on children to watch the television show without their parents knowing. 
E)  The company is trying to overcome a common postpurchase issue. 
A)  Adults engage in role playing and act like children while watching television. 
B)  Showing advertisements during popular television advertisements results in better recall. 
C)  The cereal manufacturer has identified that there is a difference between the user of the product and the purchaser of the product. 
D)  The company is relying on children to watch the television show without their parents knowing. 
E)  The company is trying to overcome a common postpurchase issue.

Question 8

If Maple Leaf Foods of Toronto were to donate a certain percentage of its annual profits to adult literacy, they would be engaged in:

Accepted Answer

A)  lifestyle segmentation 
B)  social marketing 
C)  aggregate marketing 
D)  database marketing 
E)  irresponsible practices 
A)  lifestyle segmentation 
B)  social marketing 
C)  aggregate marketing 
D)  database marketing 
E)  irresponsible practices

Question 9

The definition of a "consumer" would include an executive of a large corporation who is deciding whether to buy a multimillion dollar computer system, as well as groups or organizations.

Accepted Answer

A) True 
 B)False

Question 10

Lisa owns a salon. When her salon first started using the Internet, they simply had webpages describing the various services they offered. Now her salon's website also contains a blog and a webpage where people can upload photos of their experience at the salon. Lisa has adopted the Web 2.0 approach to marketing online.

Accepted Answer

A) True 
 B)False

Question 11

Studies on how magazines affect their readers' body images is an example of research in which of the following disciplines:

Accepted Answer

A)  sociology 
B)  demographics 
C)  microeconomics 
D)  cultural anthropology 
E)  clinical psychology 
A)  sociology 
B)  demographics 
C)  microeconomics 
D)  cultural anthropology 
E)  clinical psychology

Question 12

Consumer behaviour is a true interdisciplinary study. Much of the information marketers have about micro consumer behaviour has actually come from the field of cultural anthropology.

Accepted Answer

A) True 
 B)False

Question 13

With respect to relationships with products, "nostalgic attachment" occurs if the product is part of the user's daily routine.

Accepted Answer

A) True 
 B)False

Question 14

An illegal business practice in any given country could or could not be considered unethical. Explain.

Accepted Answer

Although it is True that most cultures i

Question 15

Samantha recently returned from a grocery store. While at the store, she noticed a point- of- purchase display that was advertising three boxes of cookies on special, which she purchased. When Samantha arrived home, her husband Greg was extremely mad at her for buying cookies that they didn't need. He referred to her behaviour as being compulsive. Is he right?

Accepted Answer

The student should distinguish between i

Question 16

When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:

Accepted Answer

A)  consumer activism 
B)  consumption play theory 
C)  situational analysis 
D)  dramatism 
E)  role theory 
A)  consumer activism 
B)  consumption play theory 
C)  situational analysis 
D)  dramatism 
E)  role theory

Question 17

The main difference between impulse buying and compulsive consumption is:

Accepted Answer

A)  impulse buying is done by choice, while compulsive consumption is not 
B)  impulse buying occurs at a particular moment, while compulsive consumption is an enduring behaviour 
C)  impulse buying cannot be measured empirically, while compulsive consumption can be 
D)  impulse buying only occurs for certain types of products, while compulsive consumption can occur for any product 
E)  there is no difference - they are different terms that mean the same thing 
A)  impulse buying is done by choice, while compulsive consumption is not 
B)  impulse buying occurs at a particular moment, while compulsive consumption is an enduring behaviour 
C)  impulse buying cannot be measured empirically, while compulsive consumption can be 
D)  impulse buying only occurs for certain types of products, while compulsive consumption can occur for any product 
E)  there is no difference - they are different terms that mean the same thing

Question 18

Income challenged consumers are the largest group of offenders in terms of shrinkage in firms.

Accepted Answer

A) True 
 B)False

Question 19

Discuss addictions as an aspect of the dark side of consumer behaviour. Describe two examples in detail.

Accepted Answer

Addictive consumption: Consumer addictio

Question 20

That there is a single objective truth, that real causes exist for an outcome, are aspects of which approach to the study of consumer behaviour:

Accepted Answer

A)  symbolicism 
B)  postmodernism 
C)  positivism 
D)  absolutism 
E)  interpretivism 
A)  symbolicism 
B)  postmodernism 
C)  positivism 
D)  absolutism 
E)  interpretivism

Describe a virtual brand community. Create an example that demonstrates the concept.

The "interdisciplinary influence" on the study of consumer behaviour refers to:

"Shopaholics" turn to shopping in much the same way as addicted people turn to drugs or alcohol.

Consumer purchases are the best measure for determining whether or not a marketing strategy was a success.

Business ethics essentially are rules of conduct that guide actions in the marketplace.

Thirteen- year- old Sophie's mother has just purchased a new outfit for her. In Sophie's eyes this is viewed as .

Why would a cereal manufacturer advertise a well- known children's cereal during a popular television show for adults?

If Maple Leaf Foods of Toronto were to donate a certain percentage of its annual profits to adult literacy, they would be engaged in:

The definition of a "consumer" would include an executive of a large corporation who is deciding whether to buy a multimillion dollar computer system, as well as groups or organizations.

Studies on how magazines affect their readers' body images is an example of research in which of the following disciplines:

Consumer behaviour is a true interdisciplinary study. Much of the information marketers have about micro consumer behaviour has actually come from the field of cultural anthropology.

With respect to relationships with products, "nostalgic attachment" occurs if the product is part of the user's daily routine.

An illegal business practice in any given country could or could not be considered unethical. Explain.

The main difference between impulse buying and compulsive consumption is:

Income challenged consumers are the largest group of offenders in terms of shrinkage in firms.

Discuss addictions as an aspect of the dark side of consumer behaviour. Describe two examples in detail.

That there is a single objective truth, that real causes exist for an outcome, are aspects of which approach to the study of consumer behaviour:

Consumer and Social Well-Being

Perception

Learning and Memory

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters

Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior

Describe a virtual brand community. Create an example that demonstrates the concept.

The "interdisciplinary influence" on the study of consumer behaviour refers to:

"Shopaholics" turn to shopping in much the same way as addicted people turn to drugs or alcohol.

Consumer purchases are the best measure for determining whether or not a marketing strategy was a success.

Business ethics essentially are rules of conduct that guide actions in the marketplace.

Thirteen- year- old Sophie's mother has just purchased a new outfit for her. In Sophie's eyes this is viewed as .

Why would a cereal manufacturer advertise a well- known children's cereal during a popular television show for adults?

If Maple Leaf Foods of Toronto were to donate a certain percentage of its annual profits to adult literacy, they would be engaged in:

The definition of a "consumer" would include an executive of a large corporation who is deciding whether to buy a multimillion dollar computer system, as well as groups or organizations.

Studies on how magazines affect their readers' body images is an example of research in which of the following disciplines:

Consumer behaviour is a true interdisciplinary study. Much of the information marketers have about micro consumer behaviour has actually come from the field of cultural anthropology.

With respect to relationships with products, "nostalgic attachment" occurs if the product is part of the user's daily routine.

An illegal business practice in any given country could or could not be considered unethical. Explain.

The main difference between impulse buying and compulsive consumption is:

Income challenged consumers are the largest group of offenders in terms of shrinkage in firms.

Discuss addictions as an aspect of the dark side of consumer behaviour. Describe two examples in detail.

That there is a single objective truth, that real causes exist for an outcome, are aspects of which approach to the study of consumer behaviour:

Consumer and Social Well-Being

Perception

Learning and Memory

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters