Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior

The idea that people will distort personal information in a positive direction, particularly for attributes concerning which the consumer may hold negative self- views, is the basis behind the theory of:

The major academic journal for the field of consumer behaviour is:

Research has shown that Mexican firms are less likely to have formal codes of ethics and more likely to bribe public officials than are American or Canadian companies. This demonstrates that:

Mrs. Brown has an obsessive need to shop every day to relieve depression and boredom. Her behaviour is termed:

Kim, the marketing manager for a large food manufacturing plant, recently met with his boss because he was concerned that his company was violating the Food and Drugs Act of 1953 and the Competition Act of 1986. Based on this information, what was the problem that Kim was concerned about?

The field of semiotics attempts to identify a product's role in the verbal and visual communication of meaning.

Gail decides to take a break from studying, and goes online to check things out. She connects with one of the product discussion groups that she participates in. This is an example of a/an:

The growth of the Web has created thousands of online consumption communities. What is the biggest danger of such communities?

Many firms choose to protect or enhance the natural environment as they go about their business activities. This is called "social marketing."

Which of the following is not an example of a demographic variable?

Link James is arguing with his friend Ali. Link is arguing that one of the reasons the country is in sorry shape is that there is too much emphasis on science and technology in our society; this ordered, rational view of behaviour denies the complex social and cultural world in which we live. Whether he realizes it or not, Link is presenting a "positivist" view to his friend.

When we hear global terms like kuroi kiri, la mordida, bustarella, and baksheesh, they are referring to:

List the three stages of the consumption process, indicating for each stage some of the issues of concern to the consumer as well as to the marketer.

As a grocery store manager, you want to be able to easily track what items need to be restocked and which ones are past their expiry date. Using RFID tags could help you with this.

Gambling is an example of a "consumption addiction" because the person never experiences any regret or guilt afterwards.

At night, Aaron likes to walk around the city spray painting a black circle over top of company logos on billboards and bus- stop advertisements. Aaron's behaviour is an example of:

Keith went into a store to return a shirt. The owner of the store replied that she needed Keith's address and phone number to refund his money. After providing his information Keith asked what the information was needed for, but the owner of the store would not tell him. The owner's actions are in direct violation of The Competition Act.

The expanded view of consumer behaviour recognizes that the consumption process includes issues that influence consumers before, during, and after a purchase is made.

Randy is a consumer behaviour researcher, and believes that there is too much emphasis on technology and science. This set of beliefs reflects a paradigm known as:

The pyramid of consumer behaviour highlights the fact that many different perspectives have an influence on the field of consumer behaviour. Distinguish between micro and macro consumer issues and identify three disciplines and their focus on consumer behaviour issues.