Question 1

List three questions you can ask to evaluate how comprehensive a message is.

Accepted Answer

Students' responses will vary.Whether in

Question 2

List and explain the four ways to create you-attitude.

Accepted Answer

Students' responses will vary.To create

Question 3

To create goodwill,avoid using appendices.

Accepted Answer

A) True 
 B)False

Question 4

Describe how you can communicate incomplete information in a message and still create goodwill.

Accepted Answer

Students' responses will vary.To create

Question 5

Starting a message with the information the reader most wants to know is a form of you-attitude.

Accepted Answer

A) True 
 B)False

Question 6

How can your message communicate you-attitude when you restrict the reader's freedom?

Accepted Answer

A) By talking about how the subject of the message affects the reader 
B) By talking about your feelings 
C) By talking about the group to which the reader belongs 
D) By talking about the reader's feelings 
A) By talking about how the subject of the message affects the reader 
B) By talking about your feelings 
C) By talking about the group to which the reader belongs 
D) By talking about the reader's feelings

Question 7

"I have negotiated an agreement that gives you a 10% discount for any domestic flight charged on our company credit card".Indicate the alternative that BOTH correctly evaluates the sentence and correctly explains the reason for the evaluation.

Accepted Answer

A) Lacks you-attitude because it does not mention whether the reader travels very much 
B) Lacks you-attitude because it focuses on what the writer has done 
C) Good you-attitude because it contains a reader benefit 
D) Good you-attitude because the reader is getting something valuable for traveling 
A) Lacks you-attitude because it does not mention whether the reader travels very much 
B) Lacks you-attitude because it focuses on what the writer has done 
C) Good you-attitude because it contains a reader benefit 
D) Good you-attitude because the reader is getting something valuable for traveling

Question 8

It is appropriate to mention your own feelings in a letter of congratulations.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following defines a clear message?

Accepted Answer

A) It provides specific details in concrete language. 
B) It uses friendly language. 
C) It signals to the reader that it is a social message. 
D) It defines the purpose of the sender. 
A) It provides specific details in concrete language. 
B) It uses friendly language. 
C) It signals to the reader that it is a social message. 
D) It defines the purpose of the sender.

Question 10

Which of the following sentences exhibits the MOST you-attitude?

Accepted Answer

A) You cannot enrol in the program until you are 20 years old. 
B) You may enrol in the program any time after your twentieth birthday. 
C) Before your twentieth birthday,you cannot enrol in the program. 
D) I regret that I cannot enrol you in the program until you turn 20. 
A) You cannot enrol in the program until you are 20 years old. 
B) You may enrol in the program any time after your twentieth birthday. 
C) Before your twentieth birthday,you cannot enrol in the program. 
D) I regret that I cannot enrol you in the program until you turn 20.

Question 11

In which of the following situations would using the word "you" typically NOT be a good choice?

Accepted Answer

A) When you want to congratulate your subordinate for her promotion 
B) When you must inform a subordinate that you have forwarded her idea on to your supervisor 
C) When you must inform a subordinate that she has inadvertently made a costly error 
D) When you want to focus on what the reader will gain from your new policy 
A) When you want to congratulate your subordinate for her promotion 
B) When you must inform a subordinate that you have forwarded her idea on to your supervisor 
C) When you must inform a subordinate that she has inadvertently made a costly error 
D) When you want to focus on what the reader will gain from your new policy

Question 12

For a message to be complete,it must:

Accepted Answer

A) tell the audience what to do next or what is going to happen next. 
B) be writer-centred. 
C) signal to the reader that it is a social message. 
D) always use friendly language. 
A) tell the audience what to do next or what is going to happen next. 
B) be writer-centred. 
C) signal to the reader that it is a social message. 
D) always use friendly language.

Question 13

Identify the sentence that uses a passive verb to avoid assigning blame.

Accepted Answer

A) An addition error was made in your last invoice. 
B) An addition error appeared in your last invoice. 
C) You seem to have made an addition error in your last invoice. 
D) Your last invoice contained an addition error. 
A) An addition error was made in your last invoice. 
B) An addition error appeared in your last invoice. 
C) You seem to have made an addition error in your last invoice. 
D) Your last invoice contained an addition error.

Question 14

Using "you" is especially important when pointing out the reader's mistakes.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is NOT a principle for achieving you-attitude?

Accepted Answer

A) Do not presume that you know how the reader feels or will react. 
B) Focus on what the reader receives or can do. 
C) Always use the word "you". 
D) In positive situations,stress what the reader wants to know. 
A) Do not presume that you know how the reader feels or will react. 
B) Focus on what the reader receives or can do. 
C) Always use the word "you". 
D) In positive situations,stress what the reader wants to know.

Question 16

Impersonal constructions can help you to convey critical information tactfully.

Accepted Answer

A) True 
 B)False

Question 17

"We give you" lacks you-attitude,because the sentence focuses on what we are doing.

Accepted Answer

A) True 
 B)False

Question 18

For a message to be concise,it must:

Accepted Answer

A) use only headlines and lists to convey the message. 
B) use additional transitional phrases to lead the reader from one idea to the next. 
C) define the purpose of the sender. 
D) provide all relevant information using the fewest possible words. 
A) use only headlines and lists to convey the message. 
B) use additional transitional phrases to lead the reader from one idea to the next. 
C) define the purpose of the sender. 
D) provide all relevant information using the fewest possible words.

Question 19

Which of the following is a way to create goodwill?

Accepted Answer

A) Arrange the information to meet your needs. 
B) Anticipate and answer questions or objections the reader is likely to have. 
C) Do not use headings and lists. 
D) Give the reader all the information about the service provided. 
A) Arrange the information to meet your needs. 
B) Anticipate and answer questions or objections the reader is likely to have. 
C) Do not use headings and lists. 
D) Give the reader all the information about the service provided.

Question 20

Does the term "you-attitude" mean using the word "you" in messages?

Accepted Answer

Communicating you-attitude means making

Exam 12: Communicating With Positive Emphasis

List three questions you can ask to evaluate how comprehensive a message is.

List and explain the four ways to create you-attitude.

To create goodwill,avoid using appendices.

Describe how you can communicate incomplete information in a message and still create goodwill.

Starting a message with the information the reader most wants to know is a form of you-attitude.

How can your message communicate you-attitude when you restrict the reader's freedom?

"I have negotiated an agreement that gives you a 10% discount for any domestic flight charged on our company credit card".Indicate the alternative that BOTH correctly evaluates the sentence and correctly explains the reason for the evaluation.

It is appropriate to mention your own feelings in a letter of congratulations.

Which of the following defines a clear message?

Which of the following sentences exhibits the MOST you-attitude?

In which of the following situations would using the word "you" typically NOT be a good choice?

For a message to be complete,it must:

Identify the sentence that uses a passive verb to avoid assigning blame.

Using "you" is especially important when pointing out the reader's mistakes.

Which of the following is NOT a principle for achieving you-attitude?

Impersonal constructions can help you to convey critical information tactfully.

"We give you" lacks you-attitude,because the sentence focuses on what we are doing.

For a message to be concise,it must:

Which of the following is a way to create goodwill?

Does the term "you-attitude" mean using the word "you" in messages?

Introducing Business Communications

Adapting Your Messages to Your Audience

Communicating Across Cultures

Planning, Writing, and Revising

Designing Documents, Slides, and Screens

Formatting Hardcopy Letters and Memos

Writing Electronic Messages

Composing Informative and Positive Messages

Composing Negative Messages

Composing Persuasive Messages

Communicating Reader Benefits

Communicating You-Attitude

Researching Information

Synthesizing and Documenting Information

Writing Information Reports

Writing Proposals and Analytical Reports

Writing Formal Reports

Using Visuals

Listening

Working and Writing in Teams

Planning, Managing, and Recording Meetings

Making Oral Presentations

Researching Jobs

Creating Persuasive Résumés

Creating Persuasive Application Letters

Filters