Question 1

Use "I" rarely in external messages.

Accepted Answer

A) True 
 B)False  True

Question 2

Readers will be most interested in messages that are about them.

Accepted Answer

A) True 
 B)False  True

Question 3

Which of the following is a feature of a message that is comprehensive?

Accepted Answer

A) Does not tell the audience what's in it for them 
B) Defines the purpose of the sender 
C) Uses a thesis to establish unity and coherence 
D) Avoids the use of transitional words and phrases 
A) Does not tell the audience what's in it for them 
B) Defines the purpose of the sender 
C) Uses a thesis to establish unity and coherence 
D) Avoids the use of transitional words and phrases C

Question 4

A message can build goodwill with organization by:

Accepted Answer

A) being concise and complete: give the reader the necessary information and only the necessary information to get the results you want. 
B) anticipating and answering questions or objections the reader is likely to have. 
C) using headings and lists so that the reader can find key points quickly. 
D) explaining to readers how the subject of your message affects them. 
A) being concise and complete: give the reader the necessary information and only the necessary information to get the results you want. 
B) anticipating and answering questions or objections the reader is likely to have. 
C) using headings and lists so that the reader can find key points quickly. 
D) explaining to readers how the subject of your message affects them.

Question 5

"We have decided to extend our service to you by remaining open until midnight on New Year's Eve".Which of the following options correctly evaluates the sentence AND explains the reason for the evaluation.

Accepted Answer

A) Good you-attitude because it contains the word "you" 
B) Lacks you-attitude because the "service" referred to is not specified 
C) Lacks you-attitude because it focuses on what the writer is doing 
D) Good you-attitude because it stresses reader benefits 
A) Good you-attitude because it contains the word "you" 
B) Lacks you-attitude because the "service" referred to is not specified 
C) Lacks you-attitude because it focuses on what the writer is doing 
D) Good you-attitude because it stresses reader benefits

Question 6

You-attitude is unnecessary in documents that express good news.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is a way to build goodwill?

Accepted Answer

A) Explain to readers how the subject of your message affects them. 
B) Put the information that you are most interested in first. 
C) Draw out and explain all the information related to the service provided. 
D) Arrange the information to meet your needs. 
A) Explain to readers how the subject of your message affects them. 
B) Put the information that you are most interested in first. 
C) Draw out and explain all the information related to the service provided. 
D) Arrange the information to meet your needs.

Question 8

Which of the following is true?

Accepted Answer

A) Use you when you want to restrict the reader's freedom. 
B) Second person shows that everyone is being treated the same way. 
C) Third person shows that everyone is being treated the same way. 
D) When you expand the reader's freedom,talk about the group to which the reader belongs. 
A) Use you when you want to restrict the reader's freedom. 
B) Second person shows that everyone is being treated the same way. 
C) Third person shows that everyone is being treated the same way. 
D) When you expand the reader's freedom,talk about the group to which the reader belongs.

Question 9

You-attitude demonstrates your inability to see another point of view.

Accepted Answer

A) True 
 B)False

Question 10

A message can build goodwill with content by:

Accepted Answer

A) putting the information that readers are most interested in first. 
B) explaining all the objections the sender has. 
C) using an appendix or attachment for information that the reader may want to see but that does not directly support your purpose. 
D) adding all the information that the sender did not ask for,but which you think is important. 
A) putting the information that readers are most interested in first. 
B) explaining all the objections the sender has. 
C) using an appendix or attachment for information that the reader may want to see but that does not directly support your purpose. 
D) adding all the information that the sender did not ask for,but which you think is important.

Question 11

Explain,with an example,how an impersonal construction can protect the reader's ego.

Accepted Answer

Students' responses will vary.To avoid b

Question 12

It is permissible to talk about your feelings when you are offering sympathy.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is a way to build goodwill with content?

Accepted Answer

A) Explain objections the sender has. 
B) Show why information that the reader did not ask for,but that you have included,is important. 
C) Draw out and explain all the information related to the service provided. 
D) Arrange the information to meet your needs. 
A) Explain objections the sender has. 
B) Show why information that the reader did not ask for,but that you have included,is important. 
C) Draw out and explain all the information related to the service provided. 
D) Arrange the information to meet your needs.

Question 14

Which of the following does creating you-attitude involve?

Accepted Answer

A) Making deliberate choices in features that influence your audience to pay attention to and act on your message 
B) Focusing on what the writer is doing 
C) Choosing similar layouts,content,language,and organization for every message 
D) Using "I" in a job application letter 
A) Making deliberate choices in features that influence your audience to pay attention to and act on your message 
B) Focusing on what the writer is doing 
C) Choosing similar layouts,content,language,and organization for every message 
D) Using "I" in a job application letter

Question 15

Using you-attitude means making it easy for readers to do what they want.

Accepted Answer

A) True 
 B)False

Question 16

For a message to be clear,it must:

Accepted Answer

A) define the purpose of the sender. 
B) signal to the reader that it is a social message. 
C) be organized so that form follows function. 
D) use friendly language. 
A) define the purpose of the sender. 
B) signal to the reader that it is a social message. 
C) be organized so that form follows function. 
D) use friendly language.

Question 17

You-attitude emphasizes what you,the writer,wants to communicate.

Accepted Answer

A) True 
 B)False

Question 18

The message you want to send has many complex pieces of information.What is the BEST strategy to achieve goodwill through organization?

Accepted Answer

A) Put information that is most important to your company first. 
B) Put the information that is most important to you first. 
C) Put separate pieces of information under headings. 
D) Put all necessary proof,explanations and examples in your message. 
A) Put information that is most important to your company first. 
B) Put the information that is most important to you first. 
C) Put separate pieces of information under headings. 
D) Put all necessary proof,explanations and examples in your message.

Question 19

"I am pleased to let you know that the new computers have arrived".Does this sentence have good you-attitude?

Accepted Answer

A) No,since the reader does not care about the writer's emotions 
B) Yes,since it is positive 
C) Yes,since it contains a reader benefit 
D) No,since the sentence does not begin with "you" 
A) No,since the reader does not care about the writer's emotions 
B) Yes,since it is positive 
C) Yes,since it contains a reader benefit 
D) No,since the sentence does not begin with "you"

Question 20

Your supervisor,Pierre Landry,is going on an extended sick-leave.Some of your co-workers suggest sending him an electronic greeting card.You say that a paper card
That you and your co-workers sign would be a better choice since you work closely with Pierre and know his preferences.Indicate the alternative that supports your opinion and would reflect the most audience oriented choice.

Accepted Answer

A) You-attitude can be conveyed by choosing the appropriate medium. 
B) You-attitude can be conveyed in any medium. 
C) You-attitude can be misunderstood in electronic messages. 
D) You-attitude can be inappropriate when dealing with personal matters. 
A) You-attitude can be conveyed by choosing the appropriate medium. 
B) You-attitude can be conveyed in any medium. 
C) You-attitude can be misunderstood in electronic messages. 
D) You-attitude can be inappropriate when dealing with personal matters.

Exam 12: Communicating With Positive Emphasis

Use "I" rarely in external messages.

Readers will be most interested in messages that are about them.

Which of the following is a feature of a message that is comprehensive?

A message can build goodwill with organization by:

"We have decided to extend our service to you by remaining open until midnight on New Year's Eve".Which of the following options correctly evaluates the sentence AND explains the reason for the evaluation.

You-attitude is unnecessary in documents that express good news.

Which of the following is a way to build goodwill?

Which of the following is true?

You-attitude demonstrates your inability to see another point of view.

A message can build goodwill with content by:

Explain,with an example,how an impersonal construction can protect the reader's ego.

It is permissible to talk about your feelings when you are offering sympathy.

Which of the following is a way to build goodwill with content?

Which of the following does creating you-attitude involve?

Using you-attitude means making it easy for readers to do what they want.

For a message to be clear,it must:

You-attitude emphasizes what you,the writer,wants to communicate.

The message you want to send has many complex pieces of information.What is the BEST strategy to achieve goodwill through organization?

"I am pleased to let you know that the new computers have arrived".Does this sentence have good you-attitude?

Introducing Business Communications

Adapting Your Messages to Your Audience

Communicating Across Cultures

Planning, Writing, and Revising

Designing Documents, Slides, and Screens

Formatting Hardcopy Letters and Memos

Writing Electronic Messages

Composing Informative and Positive Messages

Composing Negative Messages

Composing Persuasive Messages

Communicating Reader Benefits

Communicating You-Attitude

Researching Information

Synthesizing and Documenting Information

Writing Information Reports

Writing Proposals and Analytical Reports

Writing Formal Reports

Using Visuals

Listening

Working and Writing in Teams

Planning, Managing, and Recording Meetings

Making Oral Presentations

Researching Jobs

Creating Persuasive Résumés

Creating Persuasive Application Letters

Filters