Question 1

_____ is how consumers perceive a product relative to the competition.

Accepted Answer

A)  Targeting 
B)  Positioning 
C)  Marketing 
D)  Communicating 
E)  Competitive analysis 
A)  Targeting 
B)  Positioning 
C)  Marketing 
D)  Communicating 
E)  Competitive analysis

Question 2

List and describe the four segmentation categories.

Accepted Answer

1)Geographic-Segmenting buyers based on

Question 3

A company that produces laundry detergent offers one product with stain removing action while another is made for energy efficient washing machines.Which of the following segmentation strategies has the company used?

Accepted Answer

A)  Demographic segmentation 
B)  Loyalty segmentation 
C)  Benefits segmentation 
D)  Psychographic segmentation 
E)  Geodemographic segmentation 
A)  Demographic segmentation 
B)  Loyalty segmentation 
C)  Benefits segmentation 
D)  Psychographic segmentation 
E)  Geodemographic segmentation

Question 4

Psychographic segmentation is commonly utilized because relevant data is available for free at the U.S.Census Bureau's Web site.

Accepted Answer

A) True 
 B)False

Question 5

_____ is the best segmentation strategy to answer the question,"What do our customers think about and value?"

Accepted Answer

Psychograp

Question 6

List and briefly describe the eight categories of consumers established by the VALS survey.

Accepted Answer

1)Innovators-Innovators are successful,s

Question 7

A make-up company who has been associated with baby boomers wants to appeal to Generation Y,so it hired young celebrities as endorsers and launched a line of fun,new beauty products.The make-up company was engaging in ____.

Accepted Answer

The answer of A make-up company who has been associated...

Question 8

_____ are motivated by self-expression and have enough skills to carry out projects successfully.

Accepted Answer

The answer of _____ are motivated by self-expression and have...

Question 9

Explain why Generation Y is an enticing age group for marketers to target.

Accepted Answer

Generation Y is the largest ag

Question 10

_____ characteristics divides people and organizations into groups according to how they act toward products.

Accepted Answer

A)  Demographic 
B)  Behavioral 
C)  Geographic 
D)  Psychographic 
E)  Geodemographic 
A)  Demographic 
B)  Behavioral 
C)  Geographic 
D)  Psychographic 
E)  Geodemographic

Question 11

Family life cycle refers to:

Accepted Answer

A)  the stages families go through over time and how it affects people's buying behavior. 
B)  the buying behavior of a family that results in a particular amount of buying power. 
C)  how often the family purchases particular products in a month. 
D)  how often a family travels together. 
E)  the amount of time that passes between each having each child. 
A)  the stages families go through over time and how it affects people's buying behavior. 
B)  the buying behavior of a family that results in a particular amount of buying power. 
C)  how often the family purchases particular products in a month. 
D)  how often a family travels together. 
E)  the amount of time that passes between each having each child.

Question 12

_____ is the process of gathering multiple sources of data available on people.

Accepted Answer

The answer of _____ is the process of gathering multiple...

Question 13

Which of the following segmentation categories answers the question,"How do my customers live their lives?"

Accepted Answer

A)  Demographic 
B)  Behavioral 
C)  Geographic 
D)  Psychographic 
E)  Geodemographic 
A)  Demographic 
B)  Behavioral 
C)  Geographic 
D)  Psychographic 
E)  Geodemographic

Question 14

One of the most well-known psychographic surveys is VALS.

Accepted Answer

A) True 
 B)False

Question 15

_____ refers to how much a customer will spend in the future.

Accepted Answer

The answer of _____ refers to how much a customer...

Question 16

Customizing advertisements over the public address system on the subway based on the upcoming stop/destination is utilizing _____.

Accepted Answer

A)  benefit segmentation 
B)  geographic marketing 
C)  psychographic marketing 
D)  behavioral segmentation 
E)  proximity marketing 
A)  benefit segmentation 
B)  geographic marketing 
C)  psychographic marketing 
D)  behavioral segmentation 
E)  proximity marketing

Question 17

Information about customers is often kept in a _____ system.

Accepted Answer

customer r

Question 18

Companies often find that finding and attracting new customers is more difficult than retaining customers.

Accepted Answer

A) True 
 B)False

Question 19

Segmenting buyers by personal characteristics is known as _____.

Accepted Answer

demographi

Question 20

A _____ is a two-dimensional graph that visually shows where a product stands relative to its competitors.

Accepted Answer

The answer of A _____ is a two-dimensional graph that...

_____ is how consumers perceive a product relative to the competition.

List and describe the four segmentation categories.

A company that produces laundry detergent offers one product with stain removing action while another is made for energy efficient washing machines.Which of the following segmentation strategies has the company used?

Psychographic segmentation is commonly utilized because relevant data is available for free at the U.S.Census Bureau's Web site.

_____ is the best segmentation strategy to answer the question,"What do our customers think about and value?"

List and briefly describe the eight categories of consumers established by the VALS survey.

A make-up company who has been associated with baby boomers wants to appeal to Generation Y,so it hired young celebrities as endorsers and launched a line of fun,new beauty products.The make-up company was engaging in ____.

_____ are motivated by self-expression and have enough skills to carry out projects successfully.

Explain why Generation Y is an enticing age group for marketers to target.

_____ characteristics divides people and organizations into groups according to how they act toward products.

Family life cycle refers to:

_____ is the process of gathering multiple sources of data available on people.

Which of the following segmentation categories answers the question,"How do my customers live their lives?"

One of the most well-known psychographic surveys is VALS.

_____ refers to how much a customer will spend in the future.

Customizing advertisements over the public address system on the subway based on the upcoming stop/destination is utilizing _____.

Information about customers is often kept in a _____ system.

Companies often find that finding and attracting new customers is more difficult than retaining customers.

Segmenting buyers by personal characteristics is known as _____.

A _____ is a two-dimensional graph that visually shows where a product stands relative to its competitors.

What Is Marketing?

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters

Exam 5: Market Segmenting, Targeting, and Positioning

_____ is how consumers perceive a product relative to the competition.

List and describe the four segmentation categories.

A company that produces laundry detergent offers one product with stain removing action while another is made for energy efficient washing machines.Which of the following segmentation strategies has the company used?

Psychographic segmentation is commonly utilized because relevant data is available for free at the U.S.Census Bureau's Web site.

_____ is the best segmentation strategy to answer the question,"What do our customers think about and value?"

List and briefly describe the eight categories of consumers established by the VALS survey.

A make-up company who has been associated with baby boomers wants to appeal to Generation Y,so it hired young celebrities as endorsers and launched a line of fun,new beauty products.The make-up company was engaging in ____.

_____ are motivated by self-expression and have enough skills to carry out projects successfully.

Explain why Generation Y is an enticing age group for marketers to target.

_____ characteristics divides people and organizations into groups according to how they act toward products.

Family life cycle refers to:

_____ is the process of gathering multiple sources of data available on people.

Which of the following segmentation categories answers the question,"How do my customers live their lives?"

One of the most well-known psychographic surveys is VALS.

_____ refers to how much a customer will spend in the future.

Customizing advertisements over the public address system on the subway based on the upcoming stop/destination is utilizing _____.

Information about customers is often kept in a _____ system.

Companies often find that finding and attracting new customers is more difficult than retaining customers.

Segmenting buyers by personal characteristics is known as _____.

A _____ is a two-dimensional graph that visually shows where a product stands relative to its competitors.

What Is Marketing?

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters