Question 1

Google's AdSense and AdWords programs can be utilized by companies to aid in segmentation practices.

Accepted Answer

A) True 
 B)False

Question 2

A concentrated marketing strategy can decrease a company's risk.

Accepted Answer

A) True 
 B)False

Question 3

Technology is making it more difficult for small companies and entrepreneurs to gather information about potential customers.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is the first step in one-to-one marketing?

Accepted Answer

A)  Differentiate among your customers 
B)  Better understand the competition's customer 
C)  Identify your customers 
D)  Create a marketing message that can be mass produced 
E)  Establish short-term measures to evaluate your efforts 
A)  Differentiate among your customers 
B)  Better understand the competition's customer 
C)  Identify your customers 
D)  Create a marketing message that can be mass produced 
E)  Establish short-term measures to evaluate your efforts

Question 5

Encouraging consumers to use your products for multiple purposes is a smart marketing strategy.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following types of marketing refers to selling the same product to all consumers?

Accepted Answer

A)  Mass marketing 
B)  Niche marketing 
C)  Differentiated marketing 
D)  One-to-one marketing 
E)  Psychographic marketing 
A)  Mass marketing 
B)  Niche marketing 
C)  Differentiated marketing 
D)  One-to-one marketing 
E)  Psychographic marketing

Question 7

Selling the same product to everyone is known as undifferentiated marketing.

Accepted Answer

A) True 
 B)False

Question 8

_____ involves choosing select groups of people to sell to.

Accepted Answer

Targeted/d

Question 9

Which of the following refers to niche marketing?

Accepted Answer

A)  Targeting a very select group of customers. 
B)  Targeting an extremely select group of customers. 
C)  The process of gathering information on a select group of customers. 
D)  Targeting multiple groups of consumers. 
E)  The process of segmenting buyers geographically. 
A)  Targeting a very select group of customers. 
B)  Targeting an extremely select group of customers. 
C)  The process of gathering information on a select group of customers. 
D)  Targeting multiple groups of consumers. 
E)  The process of segmenting buyers geographically.

Question 10

_____ is a company that engages in microtargeting.

Accepted Answer

The answer of _____ is a company that engages in...

Question 11

Criteria used to classify buyers are known as _____.

Accepted Answer

The answer of Criteria used to classify buyers are known...

Question 12

What are the steps in one-to-one marketing?

Accepted Answer

The first step is to establish short-ter

Question 13

A small target market that purchases high-end goods can still be attractive to an expensive watch company because:

Accepted Answer

A)  it is a growing market. 
B)  the company has the resources to compete in the market. 
C)  it's sizeable enough to be profitable given the operating costs. 
D)  there are currently no other companies providing this type of product. 
E)  it is difficult to reach. 
A)  it is a growing market. 
B)  the company has the resources to compete in the market. 
C)  it's sizeable enough to be profitable given the operating costs. 
D)  there are currently no other companies providing this type of product. 
E)  it is difficult to reach.

Question 14

It is beneficial for a business to get to know and form close relationships with _____ because it is the goal to do as much business as possible with each one of them.

Accepted Answer

The answer of It is beneficial for a business to...

Question 15

The generation that accounts for 50% of U.S.consumer spending is known as _____.

Accepted Answer

A)  seniors 
B)  baby boomers 
C)  Generation X 
D)  Generation Y 
E)  tweens 
A)  seniors 
B)  baby boomers 
C)  Generation X 
D)  Generation Y 
E)  tweens

Question 16

A market may be more attractive than others because it is growing.

Accepted Answer

A) True 
 B)False

Question 17

Geocoding is the process of plotting _____ on a map.

Accepted Answer

geographic

Question 18

Information pertaining to customers is entered into a CDB system.

Accepted Answer

A) True 
 B)False

Question 19

Positioning involves tailoring a product so that it stands out from the _____ and people want to buy it.

Accepted Answer

The answer of Positioning involves tailoring a product so that...

Question 20

To avoid head-on competition with other firms trying to capture the same customers,a firm may choose a _____ strategy.

Accepted Answer

A)  mass marketing 
B)  targeted marketing 
C)  niche marketing 
D)  undifferentiated marketing 
E)  benefit marketing 
A)  mass marketing 
B)  targeted marketing 
C)  niche marketing 
D)  undifferentiated marketing 
E)  benefit marketing

Google's AdSense and AdWords programs can be utilized by companies to aid in segmentation practices.

A concentrated marketing strategy can decrease a company's risk.

Technology is making it more difficult for small companies and entrepreneurs to gather information about potential customers.

Which of the following is the first step in one-to-one marketing?

Encouraging consumers to use your products for multiple purposes is a smart marketing strategy.

Which of the following types of marketing refers to selling the same product to all consumers?

Selling the same product to everyone is known as undifferentiated marketing.

_____ involves choosing select groups of people to sell to.

Which of the following refers to niche marketing?

_____ is a company that engages in microtargeting.

Criteria used to classify buyers are known as _____.

What are the steps in one-to-one marketing?

A small target market that purchases high-end goods can still be attractive to an expensive watch company because:

It is beneficial for a business to get to know and form close relationships with _____ because it is the goal to do as much business as possible with each one of them.

The generation that accounts for 50% of U.S.consumer spending is known as _____.

A market may be more attractive than others because it is growing.

Geocoding is the process of plotting _____ on a map.

Information pertaining to customers is entered into a CDB system.

Positioning involves tailoring a product so that it stands out from the _____ and people want to buy it.

To avoid head-on competition with other firms trying to capture the same customers,a firm may choose a _____ strategy.

What Is Marketing?

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters

Exam 5: Market Segmenting, Targeting, and Positioning

Google's AdSense and AdWords programs can be utilized by companies to aid in segmentation practices.

A concentrated marketing strategy can decrease a company's risk.

Technology is making it more difficult for small companies and entrepreneurs to gather information about potential customers.

Which of the following is the first step in one-to-one marketing?

Encouraging consumers to use your products for multiple purposes is a smart marketing strategy.

Which of the following types of marketing refers to selling the same product to all consumers?

Selling the same product to everyone is known as undifferentiated marketing.

_____ involves choosing select groups of people to sell to.

Which of the following refers to niche marketing?

_____ is a company that engages in microtargeting.

Criteria used to classify buyers are known as _____.

What are the steps in one-to-one marketing?

A small target market that purchases high-end goods can still be attractive to an expensive watch company because:

It is beneficial for a business to get to know and form close relationships with _____ because it is the goal to do as much business as possible with each one of them.

The generation that accounts for 50% of U.S.consumer spending is known as _____.

A market may be more attractive than others because it is growing.

Geocoding is the process of plotting _____ on a map.

Information pertaining to customers is entered into a CDB system.

Positioning involves tailoring a product so that it stands out from the _____ and people want to buy it.

To avoid head-on competition with other firms trying to capture the same customers,a firm may choose a _____ strategy.

What Is Marketing?

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters