Question 1

A(n)_____ is a catchphrase designed to sum up the essence of a product.

Accepted Answer

A)  value statement 
B)  advertisement 
C)  brand position 
D)  product extension 
E)  tagline 
A)  value statement 
B)  advertisement 
C)  brand position 
D)  product extension 
E)  tagline

Question 2

Positioning is especially important for those businesses facing a lot of competition.

Accepted Answer

A) True 
 B)False

Question 3

Explain the difference between a targeted marketing strategy and a mass marketing strategy.

Accepted Answer

A targeted marketing strategy involves l

Question 4

As companies do not want their products to be another "face in the crowd",marketers should be sure to _____ their product.

Accepted Answer

A)  position 
B)  target 
C)  segment 
D)  advertise 
E)  collaborate 
A)  position 
B)  target 
C)  segment 
D)  advertise 
E)  collaborate

Question 5

Explain why companies utilize taglines.

Accepted Answer

The objective of a tagline is to convey

Question 6

A two-dimensional graph that visually shows where a product should stand is known as a positioning map.

Accepted Answer

A) True 
 B)False

Question 7

_____ refers to how much a customer will spend in the future.

Accepted Answer

A)  Lifetime value 
B)  Projected rate of return 
C)  Customer value 
D)  Value proposition 
E)  Customer profitability scale 
A)  Lifetime value 
B)  Projected rate of return 
C)  Customer value 
D)  Value proposition 
E)  Customer profitability scale

Question 8

A football team has decided to create a line of apparel geared towards women.The team is engaging in geographic segmentation.

Accepted Answer

A) True 
 B)False

Question 9

_____ is the result of using both qualitative and quantitative data.

Accepted Answer

The answer of _____ is the result of using both...

Question 10

Choosing select groups of people to sell to is called,_____.

Accepted Answer

A)  mass marketing 
B)  niche marketing 
C)  differentiated marketing 
D)  one-to-one marketing 
E)  psychographic marketing 
A)  mass marketing 
B)  niche marketing 
C)  differentiated marketing 
D)  one-to-one marketing 
E)  psychographic marketing

Question 11

_____ involves targeting a very select group of customers.

Accepted Answer

Concentrat

Question 12

Which of the following steps in one-to-one marketing involves determining who your best customers are in terms of what they spend and will spend in the future?

Accepted Answer

A)  Differentiate among your customers 
B)  Better understand the competition's customer 
C)  Identify your customers 
D)  Create a marketing message that can be mass produced 
E)  Establish short-term measures to evaluate your efforts 
A)  Differentiate among your customers 
B)  Better understand the competition's customer 
C)  Identify your customers 
D)  Create a marketing message that can be mass produced 
E)  Establish short-term measures to evaluate your efforts

Question 13

Explain how a company that produces shampoo can utilize a benefit segmentation strategy when developing their product offerings.

Accepted Answer

A company that understands the various n

Question 14

In what circumstance would a company reposition its product?

Accepted Answer

Companies who find themselves to be outd

A(n)_____ is a catchphrase designed to sum up the essence of a product.

Positioning is especially important for those businesses facing a lot of competition.

Explain the difference between a targeted marketing strategy and a mass marketing strategy.

As companies do not want their products to be another "face in the crowd",marketers should be sure to _____ their product.

Explain why companies utilize taglines.

A two-dimensional graph that visually shows where a product should stand is known as a positioning map.

_____ refers to how much a customer will spend in the future.

A football team has decided to create a line of apparel geared towards women.The team is engaging in geographic segmentation.

_____ is the result of using both qualitative and quantitative data.

Choosing select groups of people to sell to is called,_____.

_____ involves targeting a very select group of customers.

Which of the following steps in one-to-one marketing involves determining who your best customers are in terms of what they spend and will spend in the future?

Explain how a company that produces shampoo can utilize a benefit segmentation strategy when developing their product offerings.

In what circumstance would a company reposition its product?

What Is Marketing?

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters

Exam 5: Market Segmenting, Targeting, and Positioning

A(n)_____ is a catchphrase designed to sum up the essence of a product.

Positioning is especially important for those businesses facing a lot of competition.

Explain the difference between a targeted marketing strategy and a mass marketing strategy.

As companies do not want their products to be another "face in the crowd",marketers should be sure to _____ their product.

Explain why companies utilize taglines.

A two-dimensional graph that visually shows where a product should stand is known as a positioning map.

_____ refers to how much a customer will spend in the future.

A football team has decided to create a line of apparel geared towards women.The team is engaging in geographic segmentation.

_____ is the result of using both qualitative and quantitative data.

Choosing select groups of people to sell to is called,_____.

_____ involves targeting a very select group of customers.

Which of the following steps in one-to-one marketing involves determining who your best customers are in terms of what they spend and will spend in the future?

Explain how a company that produces shampoo can utilize a benefit segmentation strategy when developing their product offerings.

In what circumstance would a company reposition its product?

What Is Marketing?

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters