Exam 8: Using Marketing Channels to Create Value for Customers

_____ are characterized by selling products at a discount to people who pay an annual membership fee to join them.

_____ grants an independent operator the right to use a company's business model,techniques,and trademarks for a fee.

List and describe the various functions a channel member can perform.

Does a great channel member always prove to be the best option? Give reasons to support your answer.

Today's marketing is about developing _____.

A dispute among channel members is called _____.

The problem with a pull strategy is that it doesn't focus on the needs of the actual users of products.

Alex is providing special incentives to the employees at a gourmet food shop in hopes that they recommend his company's cheese to customers.Alex is utilizing a(n)_____.

A push strategy's main focus is to sell to _____.

Contracts typically take care of all channel conflicts.

A product's supply chain includes transportation companies such as railroads.

_____ is the practice of selling a large quantity of goods at a price too low to be economically justifiable in another country.

The specific avenue a seller uses to make a finished good or service available to you for a purchase is known as the product's _____.

Exclusive distribution channels are set up for the sole purpose of selling high priced products.

____ grants a firm the right to use another firm's manufacturing processes,trade secrets,patents,and trademarks for a certain period of time.

A(n)_____ is a contract that specifies what information is proprietary and how the partner can use the information.

_____ involves selling products at select outlets in specific locations.

_____ are often located on corners that are easy and fast for consumers to get in and out of.

Identify and describe the three basic types of wholesalers.

Explain the advantages and disadvantages of storing inventory.